Brian McKinney

Content Strategist, Copy Editor, Copywriter, Editor, Writer

Senior Content Professional - Strategy, Content Development, Project Management

• Versatile marketing leader/expert in the analysis and planning of systems and processes that govern the creation and end-to-end management of content life cycles
• 20+ years project management experience developing online and offline content strategies and communications solutions (Internet, email, video, print, live performance) for multiple industries including healthcare, insurance, banking, real estate, energy, aerospace, shipping, and entertainment
• Front line experience with content management systems, workflow automation tools, and process improvement methodologies
• Proven ability to manage complex projects and diverse stakeholder groups with a focus on core business objectives
• Former Creative Director at two Dallas agencies noted for formulating experience design strategies for Aetna, Ford, Alcon, Mobil / Exxon, Federal Express, Fujitsu, Dr. Pepper, National Hockey League, Loral Aerospace, Constellation Energy, Interstate Brands, Network Security, Twinlab, Holiday Inn, Fast Signs, and others
Content Types
Article, Blog Post, Website Copy, Interview, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Presentation, Script, Live Event, Corporate Video, Product Video, Commercial, Landing Page
More Information
University of Kansas, B.S. Journalism
Austin, TX, USA|English

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