Bryan Eisenberg is a co-founder of training company BuyerLegends.com. Bryan Eisenberg is also co-founder and Chairman Emeritus of the Digital Analytics Association and co-author of “Always Be Testing". Bryan is the co-author of “Waiting For Your Cat to Bark?” and "Call To Action" both Wall Street Journal and New York Times bestselling books. Their latest book is “Buyer Legends: The Executive Storyteller’s Guide”. Since 1998 they have trained and advised companies like like HP, Google, GE Healthcare, Overstock, NBC Universal, Orvis and Edmunds to implement accountable digital marketing strategies emphasizing optimization of revenue conversion rates for engagements, leads, subscriptions, and sales.