I am a versatile copywriter and content marketer who has helped dozens of software, financial industry and healthcare firms set all-time web traffic records, skyrocket their sales and build highly profitable enterprises.
Along the way, I have written everything from thoroughly researched, SEO-focused white papers, to web sites, blog posts, demand gen emails, digital ads and more. I specialize in helping my clients translate their complex solutions into clear customer benefits.
Some of the companies I’ve helped include:
• 3PL Central (B2B SaaS Warehouse Management Software Provider) • Injoy Global (B2B SaaS Corporate Culture Development Software Company) • Oak Grove Systems (B2B SaaS Workflow Software Platform Developer) • The Elevate Group (Management Consulting Firm) • Think Marketing (Marketing Communications, Advertising and Digital Agency) • Bayer Pharmaceuticals (Multinational Pharmaceutical and Life Sciences Company) • DuPont Displays (Multinational Chemical and Technology Development Company) • Techtonic Development Group (I.T. Consulting & Development Firm)
Content Development Expertise
I have extensive experience creating just about every type of marketing collateral imaginable, including thoroughly researched, SEO-focused white papers, to web sites, blog posts, demand gen emails, digital ads and more. I specialize in helping my clients translate their complex solutions into clear customer benefits.
Previous Experience
Marketing Communications Director, Lead Copywriter, Sameday Technologies, an idealab!-backed supply-chain management SaaS company. One of the firm's first employees, led all copywriting, content development, keyword research & marketing communications efforts.
Sales Copywriter, Transamerica Asset Management - Provided creative direction, wrote and edited the bulk of the copy and managed the production of lead gen & sales programs.
University Lecturer
Currently serve as an on-call Distinguished Speaker for the University of Southern California’s Lloyd Greif Center for Entrepreneurial Studies.
Thought Leadership Articles
Serve as a regular contributor to a number of leading publications, including Startup Mindset, (https://bit.ly/2ZloBpi), SUCCESS.COM (http://bit.ly/2Rl7LA6), Foundr Magazine (https://bit.ly/2SZpChT) & Successful Startup 101 (http://bit.ly/2P7Azu6).
Software Proficiencies
Hubspot, Salesforce, Marketo, Infusionsoft, Asana, Click Funnels, Basecamp, HTML, WordPress, Google Analytics, Gimp, Microsoft Word, Excel & PowerPoint, Constant Contact, Google Docs.
Creative Development Awards
• OneShow - "Interactive Marketing Copywriting" • Gold Certificate Cinema in Industry (Cindy) - "Interactive Sales and Marketing" • WebAwards - “Standard of Excellence” Award
Education
University of Colorado at Boulder, B.S. Political Science UCLA, Continuing Education - Public Relations/Marketing program