Started as a journalist, with an avocation for writing fiction (published). Moved to marketing, ran Marketing Communications for Reuters America, where I created their first national ad campaigns, was responsible for the $20mil video wall on their HQ building, headed branding, directed large events, and produced roughly 25 videos, writing scripts, editing, and directing. Moved to a music dot com backed by Vivendi Universal, then Standard and Poor's, for whom I ran marketing for investment services and managed a marcomms agency they acquired. Wrote and produced newsletters, websites, and retirement materials for 401k plan providers and sponsors. Moved to Scholastic Education, heading Product Management and Marketing, then left to co-found a consulting firm, ESE Advisory Group (www.eseadvisorygroup.com). Over the past ten years I've written and consulted for firms including Thomson Reuters, Mergent, DST, Greenwich Associates, and a number of smaller firms and startups. Have written effectively in just about every format: blogs, articles, whitepapers, web copy, video scripts, marketing copy, brochures, strategic papers, analytical papers, humor pieces, business presentations. Have also written a long novel, with sections now appearing in literary magazines.
Article, Blog Post, Case Study, Checklist, Corporate Video, Direct Mail, General Video, Graphic, Interview, Presentation, Press Release, Product Description, Script, Video, Website Copy, Whitepaper
Warren Wilson MFA for Writers, MFA