Burton Shulman

Content Strategist, Copywriter, Editor, Videographer, Writer, Writer Manager

I write about many things, in many voices. I'm interested in just about everything. Let's talk.

Started as a journalist, with an avocation for writing fiction (published). Moved to marketing, ran Marketing Communications for Reuters America, where I created their first national ad campaigns, was responsible for the $20mil video wall on their HQ building, headed branding, directed large events, and produced roughly 25 videos, writing scripts, editing, and directing. Moved to a music dot com backed by Vivendi Universal, then Standard and Poor's, for whom I ran marketing for investment services and managed a marcomms agency they acquired. Wrote and produced newsletters, websites, and retirement materials for 401k plan providers and sponsors. Moved to Scholastic Education, heading Product Management and Marketing, then left to co-found a consulting firm, ESE Advisory Group (www.eseadvisorygroup.com). Over the past ten years I've written and consulted for firms including Thomson Reuters, Mergent, DST, Greenwich Associates, and a number of smaller firms and startups. Have written effectively in just about every format: blogs, articles, whitepapers, web copy, video scripts, marketing copy, brochures, strategic papers, analytical papers, humor pieces, business presentations. Have also written a long novel, with sections now appearing in literary magazines.
Categories
Content Types
Article, Blog Post, Case Study, Checklist, Corporate Video, Direct Mail, General Video, Graphic, Interview, Presentation, Press Release, Product Description, Script, Video, Website Copy, Whitepaper
More Information
Warren Wilson MFA for Writers, MFA
Location|Languages
Publications

Published Content

9
Manhattan Letters one-pager.pdf
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Manhattan Letters one-pager.pdf
Fear Uncertainty Doubt - LIMRA Secure_Retirement_Journal No2 Oct 2015.pdf
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Fear Uncertainty Doubt - LIMRA Secure_Retirement_Journal No2 Oct 2015.pdf
Greenwich Associates - Corporate Access Study - 7-31-2012.pdf
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Whitepaper
Greenwich Associates - Corporate Access Study - 7-31-2012.pdf

Analytical report written about The Corporate Access Market for Greenwich Associates consulting firm.

Thomson Reuters for The Trade Magazine FINAL.pdf
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Thomson Reuters for The Trade Magazine FINAL.pdf
FORD BROCHURE FINAL DRAFT 16 -- 8-20-09.pdf
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FORD BROCHURE FINAL DRAFT 16 -- 8-20-09.pdf
ESE Advisory Group LLC
eseadvisorygroup.com
ESE Advisory Group LLC
The One Touch Trading Desk -- Thomson Reuters White Paper.pdf
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The One Touch Trading Desk -- Thomson Reuters White Paper.pdf
Open letter to ex-NYPD Officer Steven Osborne about his NY Times Op Ed from 1/7
dailykos.com
Open letter to ex-NYPD Officer Steven Osborne about his NY Times Op Ed from 1/7
January, 9 2015
The American Experiment On The Precipice
dailykos.com
The American Experiment On The Precipice
December, 18 2017
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