Caperton Gillett

Copywriter, Writer

Telling your story, probably better than you can tell it yourself -- marketing, healthcare, science, and plenty of what-have-you

Caperton Gillett writes marketing content — blog posts, articles, website copy, video scripts, ad copy, the occasional interactive holiday card — for brands that need their story told in a way that’s compelling, eye-catching, and SEO-friendly. Also, this one time? Beatboxing. It will never, ever happen again, but that’s how far she’ll go for a client.

Caperton has been working in marketing and advertising for more than 15 years. Her career began after she graduated from the University of Georgia in 2003 with a bachelor’s degree in advertising. She’s since worked for national publications, in-house marketing departments, and ad agencies, in both a full-time and a freelance capacity.

Happy clients include Verizon, Honda Manufacturing of Alabama, Buffalo Rock, and MTV News. She’s written web copy about ginger ale, print ads about auto manufacturing, blog posts about marketing, articles about CBD, videos about wireless providers, and much more, creating content that wins awards and produces tangible results. Clients praise her for her ability to internalize complex topics and turn them into accessible content, and to adopt their voice to produce copy that truly conveys their brand.

When not writing she enjoys knitting, getting overly passionate about UGA football, mountain biking (occasionally, and badly), spending time with her boyfriend and two increasingly elderly dogs, and enduring Alabama’s summer heat, for which she feels she deserves more credit than she gets.

Specialties: Blog posts, feature articles, ghostwriting, SEO content, website copy, video scripts, advertising/marketing copy
Topics: Healthcare, marketing, science and industry, tech, nonprofit, pretty much anything else upon request
Content Types
Infographic Copy, Website Copy, Script, Blog Post
More Information
University of Georgia, Bachelor of Arts in Journalism (ABJ), concentration in advertising
Birmingham, AL, USA|English

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