Caperton Gillett

Copywriter, Writer

Telling your story, probably better than you can tell it yourself -- marketing, healthcare, science, and plenty of what-have-you

Caperton Gillett writes marketing content — blog posts, articles, website copy, video scripts, ad copy, the occasional interactive holiday card — for brands that need their story told in a way that’s compelling, eye-catching, and SEO-friendly. Also, this one time? Beatboxing. It will never, ever happen again, but that’s how far she’ll go for a client.

Caperton has been working in marketing and advertising for more than 15 years. Her career began after she graduated from the University of Georgia in 2003 with a bachelor’s degree in advertising. She’s since worked for national publications, in-house marketing departments, and ad agencies, in both a full-time and a freelance capacity.

Happy clients include Verizon, Honda Manufacturing of Alabama, Buffalo Rock, and MTV News. She’s written web copy about ginger ale, print ads about auto manufacturing, blog posts about marketing, articles about CBD, videos about wireless providers, and much more, creating content that wins awards and produces tangible results. Clients praise her for her ability to internalize complex topics and turn them into accessible content, and to adopt their voice to produce copy that truly conveys their brand.

When not writing she enjoys knitting, getting overly passionate about UGA football, mountain biking (occasionally, and badly), spending time with her boyfriend and two increasingly elderly dogs, and enduring Alabama’s summer heat, for which she feels she deserves more credit than she gets.

Website: capertongillett.com
Contact: cg@capertongillett.com
Specialties: Blog posts, feature articles, ghostwriting, SEO content, website copy, video scripts, advertising/marketing copy
Topics: Healthcare, marketing, science and industry, tech, nonprofit, pretty much anything else upon request
Categories
Content Types
Infographic Copy, Website Copy, Script, Blog Post
More Information
University of Georgia, Bachelor of Arts in Journalism (ABJ), concentration in advertising
Birmingham, AL, USA|English
Publications
N/A

Highlights you don't want to miss

49
southernresearch.org
Blog Post
Panning for REE: Measuring Rare Earth Elements

An article bringing complex scientific topics down to a level accessible to industry professionals, on behalf of a brilliant research organization

July 9th, 2018
patientpop.com
Blog Post
Why Your Practice Could Get Bumped Off Google's Local Stack

A blog post explaining changes in Google's algorithm and their three-pack, and why a doctor might find their practice knocked off the stack

June 29th, 2016
uab.edu
Website Copy
UAB Honors College

A website -- and part of a full rebranding -- to entice brilliant high school seniors to bring their brilliance to this honors college

patientpop.com
Blog Post
SEO Dos and Don’ts for Healthcare Practices

A blog post helping doctors in private practice understand how SEO best practices are ever-changing, and how they can keep up

August 22nd, 2016
hpmleadership.com
Website Copy
Aerojet Rocketdyne

A profile of one the client's successful projects: manufacturing and office space for a company responsible for some of the most impressive developments in the aerospace industry

hr-playbook.com
Article
Myths And Misconceptions About Open-Plan Offices

An article helping HR professionals understand that while open offices are very trendy, they are, in fact, the worst thing in the entire world

May 9th, 2018
hpmleadership.com
Website Copy
H. Lee Moffitt Cancer Center & Research Institute

A profile of one the client's successful projects -- high-tech medical and research facilities -- highlighting not just the details of the projects but also narratives demonstrating the challenges encountered that could only be handled by one exceptionally skilled program management firm

patientpop.com
Blog Post
Why Google Aggregate Rankings Matter for Healthcare Providers

A blog post helping doctors in private practice understand the significance of those orange Google stars and how to get them

September 13th, 2017
patientpop.com
Blog Post
Build a Reputation as a Healthcare Thought Leader With Content Marketing

A blog post helping doctors in private practice get started with content creation to build their reputation

September 29th, 2016
dentistryiq.com
Article
YouTube 101, Part 2: Creating compelling marketing videos–it’s easier than you think

Part 2 of an article helping dentists understand how creating YouTube content can help them grow their practice

October 27th, 2016
resetbioscience.com
Article
Stop Stressing. Start Sleeping.

An article explaining how CBD can help ease stress and bring sleep to sleepless nights

April 16th, 2019
hpmleadership.com
Website Copy
Kentucky Wesleyan College

A profile of one the client's successful projects -- facilities all across the university campus -- highlighting not just the details of the projects but also narratives demonstrating the challenges encountered that could only be handled by one exceptionally skilled program management firm

hr-playbook.com
Article
Six Ways To Give Your Employees A Boost Without Giving Them A Raise

An article helping HR professionals make employees happy and satisfied, even when budgets are tight

April 4th, 2018
patientpop.com
Blog Post
5 Reasons Google Search Ranking Can Vary for Healthcare Practices

A blog post helping doctors in private practice understand why their SEO efforts haven't led to immediately satisfying results

October 14th, 2016
patientpop.com
Blog Post
Paid Search Marketing: What It Is & How It Can Get You to the Top of Search

A blog post taking doctors in private practice through the basics of bringing paid search into their online marketing efforts

August 9th, 2017
southernresearch.org
Ebook
Southern Research Insight 2018 (and 2017)

A booklet showing off the mind-blowing discoveries and accomplishments a research organization can make with enough funding to give them the resources they need (and, of course, gently pushes for more resources)

patientpop.com
Blog Post
Why Being Mobile-Friendly is Necessary for Healthcare Practice Websites

A blog post helping doctors in private practice understand why it's essential that their website be mobile friendly

April 17th, 2017
hpmleadership.com
Blog Post
Aerospace, Aviation, and Made in Alabama

A blog post highlighting the growth of the aviation and aerospace industry in Alabama and its value potential for more -- and, more importantly, positioning the client as an expert in the field

August 21st, 2017
patientpop.com
Blog Post
20 Ways Healthcare Practices Can Increase Social Media Reach

A blog post teaching doctors in private practice how to optimize their social media presence

August 9th, 2016
resetbioscience.com
Article
Peace of Mind, Naturally

An article explaining how CBD can help relieve the stress of everyday life for people who experience a whole lot of it

February 28th, 2019
blrfurther.com
Blog Post
What are you getting from your agency?

An article helping companies and brands understand what they should rightly be able to expect from their ad agency

August 27th, 2018
hr-playbook.com
Article
Redefining Work-Life Balance

An article introducing the fact that "work-life balance" involves more actual balance than it did in the past

November 14th, 2018
hr-playbook.com
Article
How to get feedback that really matters from your employees

An article showing HR professionals how to get real, honest, actionable feedback from their employees

May 14th, 2019
dentistryiq.com
Article
YouTube 101: The basics of marketing your dental practice on video, and how to get started

Part 1 of an article helping dentists understand how creating YouTube content can help them grow their practice

October 5th, 2016
hpmleadership.com
Blog Post
HPM’s Presence Grows at the 2018 International Airshow

A blog post highlighting not just the client's attendance at an aerospace industry event but their position as a leading voice in the field

July 1st, 2018
dmc.org
Website Copy
Minimally Invasive Robotic Surgery at Detroit Medical Center

A web page -- and five associated pages -- bringing the complexities of a high-tech medical procedure down to a level that potential patients can understand, educating them and relieving their anxiety about the prospect of robotic surgery

hpmleadership.com
Website Copy
Jefferson State Community College

A profile of one the client's successful projects -- facilities all across the university campus -- highlighting not just the details of the projects but also narratives demonstrating challenges and even natural disasters that could only be handled by one exceptionally skilled program management firm

hr-playbook.com
Article
How To Make Summertime More Productive By Letting Your Employees Out Of The Office

An article encouraging HR professionals to let employees outside once in a while to keep them happy and productive

June 27th, 2018
southernresearch.org
Blog Post
Commercial Labs: Factors to consider when selecting commercial analytical chemistry labs

An article bringing complex scientific topics down to a level accessible to industry professionals, on behalf of a brilliant research organization

September 14th, 2018
patientpop.com
Blog Post
How to Gain Visibility Through Healthcare Media Placements

A blog post helping doctors in private practice taking their reputation beyond their own blogs and channels and out into the real world

January 17th, 2017
blrfurther.com
Blog Post
What non-retail categories can learn from RETAILPOCALYPSE

A blog post showing how retail has become the canary in the coalmine of the marketing industry, and what we can learn from it

November 27th, 2018
patientpop.com
Blog Post
Beyond Google: Why Providers Should Optimize for Bing, Yahoo, and More

A blog post helping doctors in private practice optimize their search results for search engines that aren't Google.

January 6th, 2017
clickondetroit.com
Article
Q and A with a senior DMC physical therapist

A Q&A with an experienced athletic trainer and physical therapist, successfully written by a ghostwriter who is none of those things

November 15th, 2018
hr-playbook.com
Article
How To Keep Your Office Working Around Flu Season

An article giving tips to HR professionals on how to keep flu season from decimating their office population

October 17th, 2018
cfbham.org
Website Copy
Community Foundation of Greater Birmingham

A website for a nonprofit working to gain attention and financial support for their mission of transforming their community

daxko.com
Corporate Video
Daxko Engage

A video reminding community centers about how important they are to the lives of their members -- and encourages them to add a new service to their management system that can help them give those members what they need

mtv.com
Article
Meet The Voices Behind Those Political Ads You Love To Hate

An article answering questions readers didn't know they had: Who are these people intoning about American values and economic woes in political ads, and what's going through their head while they do it?

March 3rd, 2016
hr-playbook.com
Article
How To Create Unity In A Blended Workplace

An article helping HR professionals bring a sense of unity to their company and sharing the office culture, even when some of the employees are working from many states away

May 23rd, 2018
southernresearch.org
Blog Post
When the Water Supply Is Radioactive: Measuring Radium in Water Samples

An article bringing complex scientific topics down to a level accessible to industry professionals, on behalf of a brilliant research organization

June 5th, 2018
Image upload
Blog Post
5 Aviation and Aerospace Trends to Look For in 2019 and Beyond

A blog post outlining important trends for the aviation and aerospace industry -- and, more importantly, positioning the client as an expert in that field

patientpop.com
Blog Post
22 SEO Statistics Every Healthcare Provider Needs to Read

A listicle helping doctors in private practice understand the hows and whys of SEO marketing

December 5th, 2016
patientpop.com
Blog Post
What Healthcare Professionals Should Know Before Blogging About Hot Medical Topics

A blog post gently telling doctors in private practice to be circumspect before jumping in with commentary on hot medical topics

July 13th, 2016
hr-playbook.com
Article
Employer Branding: What It Is, Why You Should Have It, And How To Get It.

An article explaining employer branding to HR professionals -- what it is, why they should do it, and where to start

September 19th, 2018
hr-playbook.com
Article
How to Prevent Employee Burnout, And What to Do When It Happens

An article helping HR professionals recognize burnout in their employees, with tips on how to fix it and how to prevent it in the future

June 20th, 2018

Brag books

1
PDF upload
Ebook
Protective Life 2018 Annual Report

A booklet showing how the foundation's funds are being used -- responsibly -- to make a real difference in the community

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