Caitlyn Andrews

Content Strategist, Copywriter, Ghostwriter, Writer

Copywriting for Animal Health Brands that SELLS

As a copywriter and content marketer I work with animal health brands, veterinarians, and equine service professionals. I help both large and small businesses in the pet industry sell their products and services with website copy, marketing materials, and content packages.

I work with animal health brands, because it’s what I do best.

• I know the industry: I’ve worked years in marketing and sales support in the corporate office of an animal health distributor with multiple locations across the Midwest. I stay up to date on the pet industry and marketing trends that affect your business.

• I get the people: I’ve worked with veterinarians, manufacturers, sales reps, marketers, purchasers, equine facilities, and pharmacists. I know what pet owners, farmers, and equestrians look for in the products and services that keep their animals healthy.

• I love the work: I’m in the pet health industry, because I enjoy it. There are few things in this world that make me happier than riding horses or hiking with my dogs. In this industry, we all love our pets and want them to live the best life with us. Deep down this is what drives me. It’s why I’ve turned my love of animals and marketing into a career that allows me to help other animal people grow their businesses.

I help companies connect with their audience, so they can focus on the part of their business that matters most - the animals.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Guide, Landing Page
More Information
Indiana University, Bachelor of Science in Business: Marketing
Indiana University, Bachelor of Science in Business: Advertising
Elkhart, IN, USA|English
Publications
N/A

Published Content

9
wordpress.com
Blog Post
How to Teach with Your Website to Build Trust and Authority

This article was featured on WordPress.com’s blog to help users build trust and authority through their web presence. WordPress.com is a popular website creation tool, content management system (CMS), and blogging platform.

June 5th, 2019
vetpoultry.com
Blog Post
What You Should Know About Horses and Monensin Poisoning

This educational article was published on VPSI’s Equestrian blog. Acts as a resource for recognizing symptoms of Monensin toxicity and tips for preventing horses from coming in contact with cattle feed.

August 29th, 2018
PDF upload
Ad/Promotional Copy
VPSI Mailer Insert Advertisement

This promotional flyer was sent via direct mail to existing VPSI customers. It was created to announce a new product carried by the distributor.

April 1st, 2019
wordpress.com
Blog Post
Use the WordPress.com Customizer to Personalize Your Website

This article was featured on WordPress.com’s blog to help users customize their business website. WordPress.com is a popular website creation tool, content management system (CMS), and blogging platform.

March 21st, 2019
vetpoultry.com
Landing Page
Premium Calf Milk Replacer Landing Page

This landing page was published on VPSI’s website. It shows the benefits and story behind the company’s first private label product.

caitlynandrews.com
Article
Orange Milk “The New Gold Standard” - JPV Magazine Article

This advertorial-style story was the featured business spotlight in a niche magazine with a circulation of 20,000+ in the Amish community. The article was shown in the Michiana and Ohio editions of the magazine.

October 1st, 2018
wordpress.com
Blog Post
Why You Should Consider a Content Audit

This article was featured on WordPress.com’s blog that helps entrepreneurs own their passion and boost their business. WordPress.com is a popular website creation tool, content management system (CMS), and blogging platform.

March 23rd, 2019
canna-pet.com
Blog Post
Dry vs. Wet Dog Food: Knowing Your Options

This guide-style blog post was featured on Canna-Pet’s blog. Canna-Pet offers veterinarian recommended and pet insurance approved hemp nutrition for dogs and cats.

May 5th, 2018
vetpoultry.com
Website Copy
About Page - Vet & Poultry Supply

This web page tells the story of VPSI, a family-owned and operated animal health and nutritional distributor with multiple locations across the Midwest.

May 1st, 2019
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