Carma Spence

Carma Spence is an organized, detail-oriented, marketing professional with 20+ years editorial, marketing, public relations, and publications management experience. She has more than five years of Web content management and development experience. She has managed teams of 3-25 staff and freelance professionals.

♦ CORE COMPETENCIES:

• Content Development: web content, newsletters, press releases, marketing materials
• Publication Management: develop editorial calendars, manage the publication process
• Marketing and Public Relations: develop messages, create and implement campaigns
• Internet Savvy: blogging, social media, online presence, article marketing, SEO


♦ CORE SKILL SET:

• Excellent writing skills and a prolific blogger
• Excellent project management skills
• Copyediting skills
• Cross-functional communications skills
• Speaking skills - industry events and webinars
• Strategic marketer with experience in social media and email marketing


♦ EXPERIENCE IN:

• Creating content strategy
• Developing editorial calendars
• Coordinating among teams, both locally and geographically diverse
• Overseeing brand voice, look, feel and quality
• Writing content for both print and online media
• Editing
• Vetting and coordinating with vendors


♦ CAREER GOALS:

I am open to opportunities to help organizations develop and implement engaging marketing plans. In particular, I wish to apply my passion for content creation and strategic marketing in positions such as Managing Editor, Chief Content Officer, Director of Content or Senior Content Manager. I desire to be a thought leader in the content and online marketing space. I hope to use my skills and experience to help an organization I can believe in meeting its goals.