The world—and especially the web—turns on content.
From e-commerce to collateral, building a brand and branding to blogging, management to marketing, content makes the world go round.
Why is so much of what is on the web is it so bad?
The simple answer is an investment.
Good content costs … time, research, effort, and money.
Or does it?
The most valuable elements of any content is the ability to communicate with clarity and rhetorical persuasion.
Is it clear? Does it sell?
Does it sell?
Does it educate?
Does it entertain?
A “no” to any of these question (and most content fails miserably at one or more) inevitably spells disaster and you waster your time, effort and money.
In other words, it’s poor or marginal content that costs … It’s bad.
My mission is simple: to save the world from bad content.
Redemption …
Every piece of content — from blogs to videos, emails to podcasts, ebooks to infographics — must answer two questions:
What misery does it correct?
What atonement does it deliver unto?
That might sound a bit hard. However, it’s the most visceral way to make your content about them, not you.
Self-centeredness is a plague.
A plague that kills.
Good content rescues its audience. It solves real problems; it educates or entertains real people by delivering real value.
Today tis all about value….
Connecting …
If you’re interested in hiring me, I’m taking new clients right now.
The good news is you can email me to connect or check out my stuff on social media.
If you want to know a little more about me….
I’ve spent the last 8+ years in Digital Marketing and additional 10+ in the Healthcare and CPG Markets.
I’ve worked with notable Fortune 50 companies ranging from American Express, First Data Corp, Abbott Labs, Novartis, Astra Zeneca, and Bristol Myers Squibb.
I have extensive experience in healthcare, consumer prodcuts, product launches, national account management, health technology and working with C-Suites in all aspects of the healthcare arena.