Carol Forden

Content Writer who lives & breaths heathcare & business

The world—and especially the web—turns on content.

From e-commerce to collateral, building a brand and branding to blogging, management to marketing, content makes the world go round.

Why is so much of what is on the web is it so bad?

The simple answer is an investment.

Good content costs … time, research, effort, and money.

Or does it?

The most valuable elements of any content is the ability to communicate with clarity and rhetorical persuasion.

Is it clear? Does it sell?

Does it sell?

Does it educate?

Does it entertain?

A “no” to any of these question (and most content fails miserably at one or more) inevitably spells disaster and you waster your time, effort and money.

In other words, it’s poor or marginal content that costs … It’s bad.

My mission is simple: to save the world from bad content.
Redemption …

Every piece of content — from blogs to videos, emails to podcasts, ebooks to infographics — must answer two questions:

What misery does it correct?
What atonement does it deliver unto?

That might sound a bit hard. However, it’s the most visceral way to make your content about them, not you.

Self-centeredness is a plague.

A plague that kills.

Good content rescues its audience. It solves real problems; it educates or entertains real people by delivering real value.

Today tis all about value….
Connecting …

If you’re interested in hiring me, I’m taking new clients right now.

The good news is you can email me to connect or check out my stuff on social media.

If you want to know a little more about me….

I’ve spent the last 8+ years in Digital Marketing and additional 10+ in the Healthcare and CPG Markets.

I’ve worked with notable Fortune 50 companies ranging from American Express, First Data Corp, Abbott Labs, Novartis, Astra Zeneca, and Bristol Myers Squibb.

I have extensive experience in healthcare, consumer prodcuts, product launches, national account management, health technology and working with C-Suites in all aspects of the healthcare arena.
Categories
Content Types
N/A
More Information
Location|Languages
Publications

Published Content

7
From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business
carolforden.comArticle
From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business
August, 27 2017
Content Marketing Strategy: Game Killer or Game Changer
carolforden.comArticle
Content Marketing Strategy: Game Killer or Game Changer
August, 24 2017
Dad Broke His Hip…Dealing with Aging Parents….
carolforden.comArticle
Dad Broke His Hip…Dealing with Aging Parents….
August, 26 2017
When a Lawyer Crosses the Line
carolforden.comArticle
When a Lawyer Crosses the Line
August, 23 2017
Storytelling: What Sets Great Brands Apart (Part 1)
carolforden.comArticle
Storytelling: What Sets Great Brands Apart (Part 1)
August, 7 2017
What is The Secret Sauce of Brand Traction
carolforden.comArticle
What is The Secret Sauce of Brand Traction
August, 28 2017
How Video Can Raise Customer Engagement and Revenue
medium.comArticle
How Video Can Raise Customer Engagement and Revenue
March, 7 2017
© ClearVoice, Inc.