Carol Wiley

Ghostwriter, Writer

Content For Business, Professional Services, Health/Wellness, Food Industry, Travel, and Related Industries

My writing appears on websites such as,,,,,, and My other writing experience includes:

• Food trend articles for the internal use of a food marketing research company
• Articles for the trade publication New Nutrition Business
• Ghostwritten articles for a life coach
• Posts for blogs owned by Robert Half International
• Content for use by universities to promote their online degree programs
• Company/industry entries for databases owned by Gale Cengage Learning

I’m a full-time freelance writer who has written web content since 2003 and also has a background in technical writing/editing and as a massage therapist. This combination of experience means I can write on a wide range of topics and adapt my writing style to match each client's needs.
Content Types
Article, Blog Post, Case Study, Whitepaper, Ebook, Guide, Website Copy
More Information
University of Washington, MBA
Seattle, WA, USA|English

Food Industry

Consumers Not Sweet on Sugar, According to Social Media Conversations
August 12, 2019
127 Food and Beverage Companies Make the 2019 Inc. 5000
August 26, 2019
Top 10 Food Launches of 2018 Driven by Value, Taste, and an Exciting Perception
July 8, 2019
Specialty Food Sales Reach $148.7 Billion
June 25, 2019
Upcycling: Companies Giving New Life to Food Byproducts
June 10, 2019
Attracting More Young People to the Food Industry
February 5, 2019
Functional Ingredients: What Consumers Want
May 13, 2019
Using AI to Create a Circular Food Economy
April 30, 2019
How Values Impact Consumers' Purchasing Decisions
May 29, 2019
Northwest Food Show Serves Up Menu for Foodservice Buyers
April 17, 2019
Teenagers' Influence on Food Purchases
April 1, 2019
Understanding the Safe Food for Canadians Act and Regulations
March 18, 2019
Consumers Say They Want to Eat Healthy
March 4, 2019
Increasing Women’s Roles in Food and Beverage Manufacturing
February 18, 2019
Winter Fancy Food Show Offers Up Options from Cheese to Vegan Jerky

As I navigated the 1,400 exhibitors at the 2019 Winter Fancy Food Show (WFFS) in San Francisco, one of my first impressions was, “Wow, there’s a lot of cheese and chocolate here.” But after three days of walking and tasting, I had seen a full range of food products that could appeal to almost any palate.

January 21, 2019
How Baked Goods Manufacturers Can Meet the Demand for Transparency
December 12, 2018
PDF upload
Beyond the avocado: convenience key to Millennials’ fruit and veggie choices

This article about Millennials and produce consumption was published in the September 2018 issue of New Nutrition Business. “Avocados are the official fruit of the Millennial,” proclaims one internet headline. But are they really? Sales data reveals that the real avocado-lovers are older consumers – and that Millennials’ actual buying habits when it comes to fresh produce defy the stereotypes.

September 3, 2018
How to Adapt Packaging for On-the-Go Consumers

This article for Dawn Foods looks at on-the-go packaging options for bakeries.

August 20, 2018
PDF upload
Meal delivery service the first to cater to low-FODMAP diet

Published in the March 2018 issue of New Nutrition Business: Where do you start with a business that addresses an ultra-niche,emerging health“free-from”that few consumers have yet heard of? With great taste, convenience, and razor-sharp targeting of your potential consumers via front- line doctors, dietitians and even life coaches

March 2, 2018
PDF upload
Delighted By Hummus creates new category of hummus

This article is a profile/case study of the company Delighted By Hummus published in the February 2018 issue of New Nutrition Business.

February 5, 2018
PDF upload
High-fat snacks pioneer a new category

This article is a profile/ \case study of Suzie's Good Fats Company published in the January 2018 issue of New Nutrition Business.

January 5, 2018
If artificial ingredients are out, what's in for 2016?
December 17, 2015
Kerry Group: Health and wellness driving food ingredients industry
October 29, 2015
Clear Labs hopes info 'will help raise the bar' in food quality
November 5, 2015


Blog Post
Optimism In Manufacturing Industry for 2018

Findings from the 2018 National Manufacturing Outlook and Insights.

March 22, 2018
Survey Explores Gender Wage Gap Perceptions
February 15, 2018
Work-Life Balance Mistakes to Stop Making In 2018
February 7, 2018
Will a Labor Shortage Dampen Small Business Growth?
January 31, 2018
Blog Post
Women-Only Coworking Spaces Are Popping Up Everywhere

A blog post about women-only coworking spaces.

January 21, 2018
How Retailers Can Close More Sales This Year
January 10, 2018
California Business Owners React to the Minimum Wage Increase
January 7, 2018
Blog Post
Women Are Key to Economic Growth In 2018

Findings from The Key to Unlocking U.S. GDP Growth: Women, a paper released by S&P Global Ratings.

January 10, 2018
PDF upload
Deal or No Deal? Is Groupon, Living Social, or Another Deal Site Right For Your Business? | Spa Standard

An article for Spa Standard about using deal sites such as Groupon for marketing.
7 Accounting Services Poised for Growth

A blog post for Robert Half International

June 18, 2015
Using Virtuoso Professional Development to Educate Advisors

Article for internal newsletter.

March 4, 2015


What Is Thoracic Outlet Syndrome?
December 16, 2013
Gynecologic Oncology: How to Choose a Doctor
January 7, 2014
Tips to Treat and Prevent Sciatica

An article about sciatica written for Angie's List.

December 16, 2013
What is Diverticulitis?

Health information article written for Angie's List.

September 18, 2013
Facts About Diabetes and Dry Mouth

One of a series of articles I wrote about dental care for Colgate.
How Often Do I Need Chiropractic Adjustments?
June 4, 2015
Check out These 5 Specialty Massage Techniques

An introduction to five specialty massage techniques and why you might want to try them.

August 26, 2013
How to Find a Qualified Acupuncturist

An article for Angie's List about choosing an acupuncturist.

September 20, 2013
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