Carol Wiley

Ghostwriter, Writer

Content For Business, Professional Services, Health/Wellness, Food Industry, Travel, and Related Industries

My writing appears on websites such as FoodDive.com, FoodIndustryExecutive.com, AngiesList.com, Colgate.com, SpaStandard.com, Chewy.com, and Lendio.com. My other writing experience includes:
• Food trend articles for the internal use of a food marketing research company
• Articles for the trade publication New Nutrition Business
• Ghostwritten articles for a life coach
• Posts for blogs owned by Robert Half International
• Content for use by universities to promote their online degree programs
• Company/industry entries for databases owned by Gale Cengage Learning

I’m a full-time freelance writer who has written web content since 2003 and also has a background in technical writing/editing and as a massage therapist. This combination of experience means I can write on a wide range of topics and adapt my writing style to match each client's needs.
Categories
Content Types
Article, Blog Post, Case Study, Whitepaper, Ebook, Guide, Website Copy
More Information
University of Washington, MBA
Seattle, WA, USA|English
Publications
N/A

Food Industry

13
foodindustryexecutive.com
Consumers Say They Want to Eat Healthy
March, 4 2019
foodindustryexecutive.com
Increasing Women’s Roles in Food and Beverage Manufacturing
February, 18 2019
foodindustryexecutive.com
Attracting More Young People to the Food Industry
February, 5 2019
foodindustryexecutive.com
Article
Winter Fancy Food Show Offers Up Options from Cheese to Vegan Jerky

As I navigated the 1,400 exhibitors at the 2019 Winter Fancy Food Show (WFFS) in San Francisco, one of my first impressions was, “Wow, there’s a lot of cheese and chocolate here.” But after three days of walking and tasting, I had seen a full range of food products that could appeal to almost any palate.

January, 21 2019
dawnfoods.com
Article
How Baked Goods Manufacturers Can Meet the Demand for Transparency
December, 12 2018
PDF upload
Article
Beyond the avocado: convenience key to Millennials’ fruit and veggie choices

This article about Millennials and produce consumption was published in the September 2018 issue of New Nutrition Business. “Avocados are the official fruit of the Millennial,” proclaims one internet headline. But are they really? Sales data reveals that the real avocado-lovers are older consumers – and that Millennials’ actual buying habits when it comes to fresh produce defy the stereotypes.

September, 3 2018
dawnfoods.com
Article
How to Adapt Packaging for On-the-Go Consumers

This article for Dawn Foods looks at on-the-go packaging options for bakeries.

August, 20 2018
PDF upload
Article
Meal delivery service the first to cater to low-FODMAP diet

Published in the March 2018 issue of New Nutrition Business: Where do you start with a business that addresses an ultra-niche,emerging health“free-from”that few consumers have yet heard of? With great taste, convenience, and razor-sharp targeting of your potential consumers via front- line doctors, dietitians and even life coaches

March, 2 2018
PDF upload
Article
Delighted By Hummus creates new category of hummus

This article is a profile/case study of the company Delighted By Hummus published in the February 2018 issue of New Nutrition Business.

February, 5 2018
PDF upload
Article
High-fat snacks pioneer a new category

This article is a profile/ \case study of Suzie's Good Fats Company published in the January 2018 issue of New Nutrition Business.

January, 5 2018
fooddive.com
Article
If artificial ingredients are out, what's in for 2016?
December, 17 2015
fooddive.com
Article
Kerry Group: Health and wellness driving food ingredients industry
October, 29 2015
fooddive.com
Article
Clear Labs hopes info 'will help raise the bar' in food quality
November, 5 2015

Business

11
lendio.com
Blog Post
Optimism In Manufacturing Industry for 2018

Findings from the 2018 National Manufacturing Outlook and Insights.

March, 22 2018
lendio.com
Survey Explores Gender Wage Gap Perceptions
February, 15 2018
lendio.com
Work-Life Balance Mistakes to Stop Making In 2018
February, 7 2018
lendio.com
Will a Labor Shortage Dampen Small Business Growth?
January, 31 2018
lendio.com
Blog Post
Women-Only Coworking Spaces Are Popping Up Everywhere

A blog post about women-only coworking spaces.

January, 21 2018
lendio.com
How Retailers Can Close More Sales This Year
January, 10 2018
lendio.com
California Business Owners React to the Minimum Wage Increase
January, 7 2018
lendio.com
Blog Post
Women Are Key to Economic Growth In 2018

Findings from The Key to Unlocking U.S. GDP Growth: Women, a paper released by S&P Global Ratings.

January, 10 2018
PDF upload
Article
Deal or No Deal? Is Groupon, Living Social, or Another Deal Site Right For Your Business? | Spa Standard

An article for Spa Standard about using deal sites such as Groupon for marketing.

roberthalf.com
Article
7 Accounting Services Poised for Growth

A blog post for Robert Half International

June, 18 2015
drive.google.com
Article
Using Virtuoso Professional Development to Educate Advisors

Article for internal newsletter.

March, 4 2015

Health/Wellness

8
angieslist.com
Article
What Is Thoracic Outlet Syndrome?
December, 16 2013
angieslist.com
Article
Gynecologic Oncology: How to Choose a Doctor
January, 7 2014
angieslist.com
Article
Tips to Treat and Prevent Sciatica

An article about sciatica written for Angie's List.

December, 16 2013
angieslist.com
Article
What is Diverticulitis?

Health information article written for Angie's List.

September, 18 2013
colgate.com
Article
Facts About Diabetes and Dry Mouth

One of a series of articles I wrote about dental care for Colgate.

angieslist.com
Article
How Often Do I Need Chiropractic Adjustments?
June, 4 2015
angieslist.com
Article
Check out These 5 Specialty Massage Techniques

An introduction to five specialty massage techniques and why you might want to try them.

August, 26 2013
angieslist.com
Article
How to Find a Qualified Acupuncturist

An article for Angie's List about choosing an acupuncturist.

September, 20 2013
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