Carol Wiley

Ghostwriter, Writer

Content For Business, Professional Services, Health/Wellness, Food Industry, Travel, and Related Industries

My writing appears on websites such as,,,,,, and My other writing experience includes:

• Food trend articles for the internal use of a food marketing research company
• Articles for the trade publication New Nutrition Business
• Ghostwritten articles for a life coach
• Posts for blogs owned by Robert Half International
• Content for use by universities to promote their online degree programs
• Company/industry entries for databases owned by Gale Cengage Learning

I’m a full-time freelance writer who has written web content since 2003 and also has a background in technical writing/editing and as a massage therapist. This combination of experience means I can write on a wide range of topics and adapt my writing style to match each client's needs.
Content Types
Article, Blog Post, Case Study, Whitepaper, Ebook, Guide, Website Copy
More Information
University of Washington, MBA
Seattle, WA, USA|English

Food Industry

Mintel Predicts Food and Drink Trends for Next 10 Years
February 17th, 2020
Grocery Shopping Habits of Gen Z and Millennials
February 5th, 2020
The Consumer Shopping Behavior That Will Drive Industry Change
January 21st, 2020
FDA Final Guidance Clarifies New Nutrition Label Requirements
January 7th, 2020
USDA Food Price Outlook for 2019 and 2020
December 4th, 2019
Plant-Based and Sustainability Lead 2020 Predicted Food Trends
December 13th, 2019
Moving Beyond Clean Label
November 4th, 2019
Innova Announces Top 10 Food Trends for 2020
November 12th, 2019
The State of Meat Alternatives
October 21st, 2019
The Food Retail Pulse: The Good, the Bad, and the Blurry
October 12th, 2019
Companies Racing to Introduce Plant-Based Meat
September 20th, 2019
Growth of Natural Food and Beverage Outpaces Overall Food and Beverage Market
September 9th, 2019
Consumers Not Sweet on Sugar, According to Social Media Conversations
August 12th, 2019
127 Food and Beverage Companies Make the 2019 Inc. 5000
August 26th, 2019
Top 10 Food Launches of 2018 Driven by Value, Taste, and an Exciting Perception
July 8th, 2019
Specialty Food Sales Reach $148.7 Billion
June 25th, 2019
Upcycling: Companies Giving New Life to Food Byproducts
June 10th, 2019
Attracting More Young People to the Food Industry
February 5th, 2019
Functional Ingredients: What Consumers Want
May 13th, 2019
Using AI to Create a Circular Food Economy
April 30th, 2019
How Values Impact Consumers' Purchasing Decisions
May 29th, 2019
Northwest Food Show Serves Up Menu for Foodservice Buyers
April 17th, 2019
Teenagers' Influence on Food Purchases
April 1st, 2019
Understanding the Safe Food for Canadians Act and Regulations
March 18th, 2019
Consumers Say They Want to Eat Healthy
March 4th, 2019
Increasing Women’s Roles in Food and Beverage Manufacturing
February 18th, 2019
Winter Fancy Food Show Offers Up Options from Cheese to Vegan Jerky

As I navigated the 1,400 exhibitors at the 2019 Winter Fancy Food Show (WFFS) in San Francisco, one of my first impressions was, “Wow, there’s a lot of cheese and chocolate here.” But after three days of walking and tasting, I had seen a full range of food products that could appeal to almost any palate.

January 21st, 2019
How Baked Goods Manufacturers Can Meet the Demand for Transparency
December 12th, 2018
PDF upload
Beyond the avocado: convenience key to Millennials’ fruit and veggie choices

This article about Millennials and produce consumption was published in the September 2018 issue of New Nutrition Business. “Avocados are the official fruit of the Millennial,” proclaims one internet headline. But are they really? Sales data reveals that the real avocado-lovers are older consumers – and that Millennials’ actual buying habits when it comes to fresh produce defy the stereotypes.

September 3rd, 2018
How to Adapt Packaging for On-the-Go Consumers

This article for Dawn Foods looks at on-the-go packaging options for bakeries.

August 20th, 2018
PDF upload
Meal delivery service the first to cater to low-FODMAP diet

Published in the March 2018 issue of New Nutrition Business: Where do you start with a business that addresses an ultra-niche,emerging health“free-from”that few consumers have yet heard of? With great taste, convenience, and razor-sharp targeting of your potential consumers via front- line doctors, dietitians and even life coaches

March 2nd, 2018
PDF upload
Delighted By Hummus creates new category of hummus

This article is a profile/case study of the company Delighted By Hummus published in the February 2018 issue of New Nutrition Business.

February 5th, 2018
PDF upload
High-fat snacks pioneer a new category

This article is a profile/ \case study of Suzie's Good Fats Company published in the January 2018 issue of New Nutrition Business.

January 5th, 2018
If artificial ingredients are out, what's in for 2016?
December 17th, 2015
Kerry Group: Health and wellness driving food ingredients industry
October 29th, 2015
Clear Labs hopes info 'will help raise the bar' in food quality
November 5th, 2015


Blog Post
Optimism In Manufacturing Industry for 2018

Findings from the 2018 National Manufacturing Outlook and Insights.

March 22nd, 2018
Survey Explores Gender Wage Gap Perceptions
February 15th, 2018
Work-Life Balance Mistakes to Stop Making In 2018
February 7th, 2018
Will a Labor Shortage Dampen Small Business Growth?
January 31st, 2018
Blog Post
Women-Only Coworking Spaces Are Popping Up Everywhere

A blog post about women-only coworking spaces.

January 21st, 2018
How Retailers Can Close More Sales This Year
January 10th, 2018
California Business Owners React to the Minimum Wage Increase
January 7th, 2018
Blog Post
Women Are Key to Economic Growth In 2018

Findings from The Key to Unlocking U.S. GDP Growth: Women, a paper released by S&P Global Ratings.

January 10th, 2018
PDF upload
Deal or No Deal? Is Groupon, Living Social, or Another Deal Site Right For Your Business? | Spa Standard

An article for Spa Standard about using deal sites such as Groupon for marketing.
7 Accounting Services Poised for Growth

A blog post for Robert Half International

June 18th, 2015
Using Virtuoso Professional Development to Educate Advisors

Article for internal newsletter.

March 4th, 2015


What Is Thoracic Outlet Syndrome?
December 16th, 2013
Gynecologic Oncology: How to Choose a Doctor
January 7th, 2014
Tips to Treat and Prevent Sciatica

An article about sciatica written for Angie's List.

December 16th, 2013
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