Caroline Smith

Content Strategist, Copy Writer, Ghostwriter

Creative. Effective. Marketing and Content Solutions.

I create SEO-friendly (yet engaging, activating and solution-oriented) online content for small business clients and boutique brands. I've been involved in online marketing and copywriting ever since Google came on the scene and made the internet user-friendly for all of us! Although I now focus almost exclusively on copywriting and ghostwriting, I honed my skills in creative corporate positions that always included plenty of writing.

Corporate Background in Online Marketing, Copywriting and Editing

I worked for Warner Bros. Records for nearly a decade, focused on alternative marketing. As part of this effort, we published a monthly magazine (really a cleverly disguised sales guide) with insider info about our artists. -- I spent 4 years at Citysearch as it transitioned out of its start-up phase, where I led a team of web designers, helped design new product offerings, and created a new department focused on creative QA. The new team helped ensure that our small biz websites (designed extremely quickly in a production-oriented environment) fit the unique, custom brand image desired by the client. -- In the non-profit world, I served as communication consultant for a national women's health organization, writing web copy, doctor-reviewed medical brochures and related projects.

TL;dr -- I write web copy and blog posts using current SEO best practices, for industries that include Health, Medical, Interior Design, Building, Remodeling and more. I learn something new every day!
Categories
Content Types
Blog Post, Article, Checklist, Direct Mail, Guide, Interview, Landing Page, Narrative Video, Product Description, Social Copy, Website Copy
More Information
Platt College, Graphic Design
CSU Northridge, Studied psychology and journalism
Burbank, CA - Los Angeles, CA - Albuquerque, NM|Languages
Publications

Published Content

6
Sample - Printing Company Article Excerpt
Image upload
Article
Sample - Printing Company Article Excerpt
November, 9 2017
Whitepaper for peer-to-peer lending startup.pdf
PDF upload
Whitepaper
Whitepaper for peer-to-peer lending startup.pdf

Whitepaper for a startup in the alternative funding sector. Yattos was a structured system for group savings that could be described as a funding circle. It used the concepts of trust and social pressure to ensure group members contributed a set amount monthly. When an agreed-upon total was reached, each member in turn could use the funds for an important purchase, like a wedding, vacation, college tuition or a car. Members would develop the habit of saving and help one another at the same time.

Green Construction: Bio-Glass Countertops in Hamilton
gogranite.caWebsite Copy
Green Construction: Bio-Glass Countertops in Hamilton

Vivid description of the bio-glass product's beauty and utility in home renovation, along with its environmentally-friendly manufacturing process.

Adventure Begins at Coconut Bay Resort and Spa
cbayresort.comBlog Post
Adventure Begins at Coconut Bay Resort and Spa

Create excitement about Caribbean spa vacations with vivid, vibrant description and details.

June, 19 2014
Cosmetic Surgery: Let's Be Realistic Ebook
PDF upload
Ebook
Cosmetic Surgery: Let's Be Realistic Ebook
Pharmacy Technician Career Outlook
aol.comArticle
Pharmacy Technician Career Outlook
October, 25 2010
© ClearVoice, Inc.