Cassidy Horton

Copy Editor, Copywriter, Ghostwriter, Writer

Personal Finance Copywriter

Hi, I’m Cassidy, a personal finance copywriter.
A few years ago I graduated with an MBA and $18,000 in student loan debt.

The sense of accomplishment I felt when I finished my MBA paled in comparison to the stress I felt from having $18,000 in debt.

The weight of those dollar signs was crippling.

Desperate to break free, my husband and I devised a plan. For the next 18 months, we lived on 60% of our income and used the other 40% to pay off all of our debt.

The end result? We increased our net worth by 197%!

The all-consuming joy I felt the day I made my last student loan payment is a feeling I’ll remember for the rest of my life.

My #1 desire is for other people to experience that same all-consuming joy.

But the sad part is, 78% of people live paycheck to paycheck

If they lost their jobs tomorrow, they wouldn’t be able to make ends meet.

This type of stress is ruining their health… their home life… everything.

People want to be financially stable. They want to be able to afford a house... and save for retirement... and take a vacation without also having to take out a loan.

But they need help getting there.

They need to know about your services and expertise.

All of this starts with content that empowers people to stand up and take charge of their financial futures.

I show readers they can still have fun while they break the paycheck-to-paycheck cycle and save for retirement.

I show them the road to financial freedom doesn’t have to be boring.
Content Types
Landing Page, Website Copy, Press Release, Blog Post, Email Newsletter, Ad/Promotional Copy, Page Layout
More Information
Georgia Southern University, MBA
Georgia Southern University, BS in Public Relations
Statesboro, GA, USA|English

Published Content

Blog Post
Four Ways To Be Smart With Your Credit Card - Cassidy Horton

Credit card companies want you to spend money you don’t have, but you’re smarter than that.
Blog Post
How to Stop Impulse Shopping For Good - Cassidy Horton

Identify your shopping triggers and ask yourself these five questions before your next purchase.
Georgia Southern Alumni Takes “Southern Hospitality” to Hawaii — Cassidy Horton

This article was published in The Eagle Executive Magazine, a bi-yearly print magazine distributed to 3,000 alumni.
Giving Back: How One Online MBA Student Helped with Disaster Relief - Cassidy Horton

The Eagle Executive Magazine is a bi-yearly print magazine distributed to 3,000 alumni.
Video Script For Faculty Spotlight - - Cassidy Horton

Video script for a faculty spotlight at Georgia Southern University College of Business.
Press Release
Georgia Southern University Named Most Affordable Online College for an Economics Degree - Cassidy Horton

This press release was written for Georgia Southern University College of Business.

October, 11 2016
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