B2B doesn't have to be boring, get marketing qualified leads with content that converts
When choosing a complex database system, sometimes leads aren't sure where to start. This client needed a guide to writing an RFP, which included questions that might have been difficult for their competitors to answer.
This interview was an intro interview on Crystal Reports, a report writing solution that allows our client to create reports for their team members with minimal coding. As many leads are intimidated by crystal, it's important for this client to make it accessible with content that introduces it in a welcoming way.
Automation Strategy is important for any small business and museums are no different. In this article, I discuss steps museums can take to automate their business strategy, so they can focus on the important work they want to accomplish.
When a new company is first starting out, it's tempting to start a website and social media presence before anything else. I caution my clients against this, and this article explains why (and what to do instead).
Instagram recently cut my favorite customer research tool, and this article is about what new brands can do instead.
This was a case study I wrote for Gallery Systems, a collections management system client out of New York City