Cat Bradley

Content Strategist, Copywriter, Writer, Managing Editor

B2B doesn't have to be boring, get marketing qualified leads with content that converts

Hi! I'm Cat, an experienced content writer, MOZ-certified SEO specialist, and blues ukulele player. You might be thinking "What the heck is blues ukulele?" But that's the point, I love making two unexpected but beautiful pieces fit together.

I've been working in marketing for over 7 years, and have a master's in marketing for nonprofits. After a career in marketing, from nonprofits to a Wall St. tech firm, I decided to use my skills to grow more business.

I've spent years writing copy, from blog posts to CMS purchasing guides, for database management systems. Working with complex technical database systems to create compelling content isn't easy, but it gave me the expertise to inject the human element into technical B2B writing. Understanding how to connect with your leads and solve their problems with your content keeps them interested and excited for more, increasing your email open rates, and strengthening marketing qualified leads.

Let's build your sales funnel and your brand with stronger content for B2B.
Categories
Content Types
Article, Blog Post, Website Copy, Interview, Case Study, Press Release, Guide, Presentation, Script, Landing Page
More Information
University of Oregon, Master's in Arts Administration
University of Oregon, Graduate Certificate in Nonprofit Management
New York, NY, USA|English
Publications
N/A

Published Content

6
ideas.gallerysystems.com
Buyers Guide
How to write an RFP

When choosing a complex database system, sometimes leads aren't sure where to start. This client needed a guide to writing an RFP, which included questions that might have been difficult for their competitors to answer.

gallerysystems.com
Interview
Get Crystal Clear on Crystal Reports

This interview was an intro interview on Crystal Reports, a report writing solution that allows our client to create reports for their team members with minimal coding. As many leads are intimidated by crystal, it's important for this client to make it accessible with content that introduces it in a welcoming way.

April 16th, 2018
gallerysystems.com
Article
Resources for Small Museums

Automation Strategy is important for any small business and museums are no different. In this article, I discuss steps museums can take to automate their business strategy, so they can focus on the important work they want to accomplish.

October 9th, 2018
medium.com
Blog Post
Why You Should Hold Off on Instagram Until You’re Already Making Sales

When a new company is first starting out, it's tempting to start a website and social media presence before anything else. I caution my clients against this, and this article explains why (and what to do instead).

October 13th, 2019
medium.com
Blog Post
Instagram Just Axed Its Best Feature for Customer Research

Instagram recently cut my favorite customer research tool, and this article is about what new brands can do instead.

October 15th, 2019
gallerysystems.com
Case Study
The imai Foundation

This was a case study I wrote for Gallery Systems, a collections management system client out of New York City

July 17th, 2018
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