Catherine O'Connell

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Writer

I enjoy using wit, simplicity, and research to deliver engaging, informative content that will resonate with your target audience.

Why is copy important? Strong copy bridges the gap between reading and experience; it entertains the readers, resonates with them but also compels them to take action. It converts “nice-to-haves” into “need-to-haves” in the eyes of the consumer, and differentiates your brand in an authentic and powerful way.

Through strategic planning around your goals and target market, I am able to develop creative, engaging material to effectively exceed your expectations! I’m skilled in humanizing complex concepts and language into marketable copy, revising tone of voice to align with brand integrity, and developing user-friendly brand voice.
With experience in Marketing and UX, I have honed my talents to include:
- Website content creation & revising
- Content marketing & branding
- Product/service descriptions
- Informative blog posts, articles & essays
- Proofreading & editing
- Click-worthy slogans, taglines, and headlines
Categories
Content Types
Article, Blog Post, Website Copy, Product Description, Ad/Promotional Copy, Infographic Copy, Presentation, Checklist
More Information
Rutgers Business School, Mini-MBA, Digital Marketing
Smurfit Business School, MSc Marketing
Providence College, BA Humanities, Business minor
Location|English
Publications
N/A

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