Catherine O'Connell

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Writer

I enjoy using wit, simplicity, and research to deliver engaging, informative content that will resonate with your target audience.

Why is copy important? Strong copy bridges the gap between reading and experience; it entertains the readers, resonates with them but also compels them to take action. It converts “nice-to-haves” into “need-to-haves” in the eyes of the consumer, and differentiates your brand in an authentic and powerful way.

Through strategic planning around your goals and target market, I am able to develop creative, engaging material to effectively exceed your expectations! I’m skilled in humanizing complex concepts and language into marketable copy, revising tone of voice to align with brand integrity, and developing user-friendly brand voice.
With experience in Marketing and UX, I have honed my talents to include:
- Website content creation & revising
- Content marketing & branding
- Product/service descriptions
- Informative blog posts, articles & essays
- Proofreading & editing
- Click-worthy slogans, taglines, and headlines
Categories
Content Types
Article, Blog Post, Website Copy, Product Description, Ad/Promotional Copy, Infographic Copy, Presentation, Checklist
More Information
Rutgers Business School, Mini-MBA, Digital Marketing
Smurfit Business School, MSc Marketing
Providence College, BA Humanities, Business minor
Location|English
Publications
N/A

Published Content

7
linkedin.com
Article
Compladvertising: The other way to handle customer complaints

My thoughts on using customer complaints in advertising.

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Email Newsletter
Surge Initial Email

Initial email campaign to support relationship between life insurance carrier and customers.

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Email Newsletter
Surge Reminder Email

Reminder email campaign to support relationship between life insurance carrier and customers.

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Email Newsletter
Newsletter Blurb - Life Insurance

Newsletter blurb to market life insurance on a baby registry.

prudential.com
Website Copy
Guaranteed Income For Tomorrow (GIFT)® Product Page

This page contains product information for a deferred income annuity. It is the landing page for paid media and other lead gen efforts.

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Website Copy
GIFT Headline 1

This headline is part of an ongoing test to gauge which image/copy drives the highest engagement. See the GIFT product page and Headline 2 for other headlines.

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Website Copy
GIFT Headline 2

This headline is part of an ongoing test to gauge which image/copy drives the highest engagement. See the GIFT product page and Headline 1 for other headlines.

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