Cathy Habas

Copywriter, Editor, Writer, Content Strategist, Copy Editor, Ghostwriter, Managing Editor

Senior Content Writer │ Aging, Safety, and Health Expertise │ Relentless Growth Mindset │ "A Powerhouse"

Hi there! I'm a highly adaptable, efficient, and reliable writer with more than a decade of experience, including three years dedicated to producing content for older adults and their care partners. I excel in connecting with audiences and explaining complex topics in an approachable manner, which can help YOUR readers stay on the page, engage with conversion elements, and come back for more.

I love projects with a purpose, which is why I enjoy writing in the health space. I feel good knowing that I've helped answer a tough question or steered a reader away from a low-quality product. I have a relentless growth mindset and am constantly looking for ways to up the ante on my content and out-rank the competition. Sometimes that means hosting a focus group with marginalized consumers, crafting a survey to compare brand satisfaction, interviewing experts to pin down an answer on a frequently asked question, or elevating our in-house product testing methodologies with new procedures and scoring rubrics.

I do all of that while working remotely. I'm an autonomous worker who's completely at-ease with connecting via video calls and Slack chats. Tell me what you need, and I'll take it from there. I'm a relationship builder, collaborator, and advocate.
Categories
Content Types
Article, Blog Post, Website Copy, Landing Page, Buyers Guide, Social Media, Email Newsletter, Guide, Script, Checklist, Interview
More Information
Indiana University Southeast, Bachelor of Arts - English
Frankfort, KY USA|English, Spanish
Publications

Home Security

20

Health and Wellness

12

Senior Safety

5

Family Safety

9

Small Business, Leadership, Entrepreneurship

34