Charlene Anderson

Content Strategist, Copywriter, Ghostwriter, Writer

Get effective, expertly written white papers and case studies to increase brand awareness, generate more leads, and bump up your sales. Your customers can only understand the value you create for them through the words you use to communicate with them. Start leveraging the power of digital marketing to grow your business, surpass your competition, and make customers come to you.

Hey, I'm Charlene.

Did you know that 82% of B2B buyers look at a company's white paper before making their purchasing decision? 73% of this same audience said they base their buying decision off of case studies. (according to a Demand Gen report from 2017).

White papers and case studies hold a tremendous amount of value for any company. You can't afford to be without them if your business is in any of these sectors:

Enterprise software
Computer hardware
Medical, test, or communication equipment
Technical or scientific services
Consulting

Well-written white papers and case studies motivate prospects to take action. They can help to generate leads, attract attention, and position your company as an authority.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Case Study, Press Release, Infographic, Landing Page
More Information
Triton College, Business
Chicago, IL, USA|English
Publications
N/A

Published Content

6
charlenethewriter.com
Blog Post
The Role Of A Professional Writer For Technology Companies

This post is about the importance of having a professional writer when it comes to marketing for technology companies. The tech space is unique because products are often hard to comprehend. A good writer has the ability of communicating the features and benefits of complicated tech products in a way that appeals to the audience.

linkedin.com
Blog Post
Set Yourself Apart, Tell Your Story, And Get More Sales- A Guide For Real Estate Agents

This is about how real estate agents can set themselves apart. It talks about the current state of the real estate market and future trends to come. It also lists in detail what agents can do to remain relevant.

linkedin.com
Blog Post
Easy Way To Match Your New Windows To The Style Of Your Home

This is a guide for consumers who are in the market for new window and door products. It talks about how they should match new windows with the existing style of their homes. It lists the most commonly bought windows and pairs them with the style of home they work best with.

linkedin.com
Blog Post
What Window And Door Manufacturers Must Continue To Do To Ensure Consumer Satisfaction

This talks about essential things window and door manufacturers must do to please their customers going forward. It mentions the current state of the industry and how manufacturers must make sure they aren't left behind on future trends.

linkedin.com
Blog Post
Why Christian Organizations Should Maintain A Strong Online Presence

This is about why every Christian and Faith Based organization should have a social media strategy. We all know the importance of social media in business but, church groups have often been left behind. Having a strong online presence is beneficial and essential for these organizations because it gives them important advantages that they can't afford to be without.

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