I like to do all the things.
Run Dates: 2/15/18-2/27/18 This campaign includes a marketer platform landing page featuring picks from Experts on their favorite items from the Shooting Sports brands featured. The was the second campaign in 2018, and our first with paying brands. The response was overwhelming. The Hunt/Fish category is filled with very engaged members. This campaign drove sales upwards of $250K when all was said and done.
Salomon wanted to introduce its updated and redesigned trail running shoe, the Speedcross 4 GTX. I focused on the 3 biggest improvements to the show and reinforced that throughout the retail training. Alas, you won't be able to click on the videos, but if you want to know what he sounds like, he's French and very charming.
Since Experticity was in the business of influencing, we wanted to highlight 3 of our members on the platform, why they ran, any running tips or clothes or just plain old advice, and we highlighted the different kinds of running people do ('cause not everyone can qualify for the Olympics. This is the layout-ready copy.
As a part of our B2B summit, we produced a magazine that featured experts in their field, but with a twist: they were experts and influencers in more than one field. Amber DeYoung fit that to a "t."
Brand-dedicated email for Wüsthof promoting their kitchen shears. Audience was kitchen experts/kitchen retail experts who worked with or sold Wüsthof products. Email was sent out to audience of 120,000. Open rate: 13% Click-through to purchase: ~7%