A writer since the age of nine, I've been writing professionally since 2012. I learnt the ropes of content marketing while working on a range of creative and strategy projects for tech-startups based in India and the US.
I have created content assets such as blog posts, articles, case studies, white papers, e-books, sales presentations and marketing collateral, technical help content, webinars, lead magnets, demo video and audio scripts, data-driven content, highly-optimized landing pages and website content, email marketing and retention campaign messaging, and have executed multiple promotional social media campaigns across networks.
My content repertoire covers a wide range of subjects such as AI and Machine Learning, Fashion and Luxury Brand Marketing, B2B Marketing Strategy, Psychology and Behaviour, Content Marketing and Digital Marketing.