As a creative communicator, my passion centers around the development of innovative, engaging content aimed at helping promote personal wellness, support healthy lifestyles, and evangelize the benefits of new medical products/technologies.
To date, I've applied my unique blend of writing skills and clinical medical credentials to help health-focused companies produce a wide range of digital/print collateral including blog articles, web content, email campaigns, landing pages, newsletters, list articles, brochures, marketing copy, product reviews, and training curriculum.
As a lifelong learner with a highly collaborative and adaptable work style, I'm able to turn on a dime to meet aggressive deadlines and am fascinated by the chance to interview subject matter experts and dig my teeth into new subjects, technologies, and methods for communicating new topics to diverse audience types.
Specific areas of expertise I offer include:
• Website, Blog & Social Media Content Development • Copywriting, Editing & Proofreading • Style Guide Adherence / Tone & Voice Consistency • Creative Project Management / Team Coordination • Multi-Media / Digital Image & Video Selection • MarComm & Sales Collateral Development • Storyboarding & Creative Pitch Development • Marketing Campaign Strategy & Execution • E-Mail Marketing & E-Newsletter Publication • SEO & Web Analytics Tracking • Community Awareness & Outreach Campaigns • Corporate Storytelling, Branding & PR • Content Management System (CMS) Utilization
Educational credentials I've amassed to date include an M.S. Degree in Kinesiology and B.S. Degree in Biology, along with completion of an enormous range of scientific and communications courses including Writing in the Sciences, Design & Interpretation of Clinical Trials, and Understanding Medical Research.
Specific software/technology emphasized in my work to date includes HTML, CSS, JavaScript, MS Office, Google Docs, Scrivener, SQL, WordPress, Content Management Systems (CMS), and Social Media (Facebook, Instagram, YouTube).
You'll find a full portfolio of my work available at www.clippings.me/christiecarlson, if interested!