Marketing and Communications writer and editor with 15 years of successful international experience. Writer for Forbes.com. Specializing in digital marketing and communications.
What is Google Ad Grants? You may have heard of it, but do you know exactly how your organization can benefit from it? Read the how-to guide to learn more.
If optimizing your social media strategy was on your summertime to-do list and you didn’t quite get to it, don’t worry: there’s still time. Let’s look at some key bucket items and areas where you can tweak and improve the value of your social media approach. For this last push of the year, here are some realistic and top-level ways that you can successfully optimize your strategy to increase audience engagement with your content.
Digital transformation establishes and furthers business practices that allow for greater collaboration within an organization, knocking down barriers to information so that organizations can thrive. To help mission-driven organizations approach a future digital transformation to increase collaboration and efficiency, this white paper aims to provide the context and practical steps needed to get started.
Latest trends and statistics in digital marketing show that people are becoming digitally savvier and are demanding stronger online experiences. For digital marketers, this means staying on top of latest tools, algorithm updates, and best practices. So how does all this apply to nonprofit communicators?
You’ve done the heavy lifting to get your new website or campaign up and ready for the spotlight. But as we’ve all come to realize, the “if you build it, they will come” mantra simply doesn’t hold true in the digital world. Here is a checklist of five must-do things I tell clients to check off their list in the run-up of a digital launch.
Most communications departments can attest to the reality that they are stretched for resources and team members wear multiple hats — the result being that social media is often placed at the bottom of the priority list. While simply getting your voice out there is a good first step — especially if you’re short on time and resources — you want to make sure that everything you are posting on social media is worth the effort you are putting into it.
Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective. Ahead of any social media handle, the email inbox remains the most coveted digital possession, being checked and refreshed at all hours of the day.
While most marketers are familiar with the expression “content is king,” there is a common misconception that this implies putting out as much content as possible. But in the rush to cover all the trending keywords and topics, many marketers are mistaking quantity for quality.
Marketing automation is something that all marketers should have in their tool belt. It allows you to be efficient, stay focused and prioritize your follow-up. That being said, it can easily work against you, as even the smallest of snags can either taint the good impression you were hoping to make or flat out annoy your target audience.
If you are already steeped in the email marketing world, then you know the importance of testing, and you are doing it regularly. Most likely, you are A/B testing all your subject lines to come up with the most eye-catching text possible that gets subscribers to open your emails. Or if you’ve got that first touch point down, you are fiddling with the placement, color and size of your call-to-action (CTA) buttons so that people actually sign your petition or buy your product.