Christina Mueller

Copy Editor, Copywriter, Writer, Editor

Engaging your clients, one word at a time.

I am a creative branded content marketing writer and who lives in the lifestyle and hospitality verticals (restaurants, chefs, CPG, hotels and design), as adept at describing widgets as optimizing for SEO and social media. Narrative (branded content and editorial) is the name of my game. I am looking for more content marketing and writing work to add value to your brand.

My knowledge of restaurants and cultural assets is widely recognized. Trip Advisor recently asked me to update all of their product listings for the region as well as write a new blog series about the Bay Area.
Content Types
Product Description, Landing Page, Buyers Guide, Recipe, Interview, Blog Post
More Information
Thunderbird, the American Graduate School of International Management, MBA
Washington University in Saint Louis, BA, International Studies and Political Science
San Francisco, CA, USA|German, English, Spanish

Published Content

Thomas Nguyen of Peli Peli: Restaurant Recovery After a Natural Disaster
October 18th, 2017
How to Build Your Restaurant’s Brand: A Look at Oakland’s Copper Spoon
January 24th, 2018
branded packaging design firms
September 20th, 2017
consumer packaged goods
September 25th, 2017
San Francisco’s Japanese Tea Garden Looks Back to Look Forward
March 26th, 2018
Avocado Hummus Makes Entirely Too Much Sense
June 28th, 2018
Unicorn Tartare Is, Like, So Hot Right Now
March 30th, 2018
Brands Adapt to New Ecommerce vs. Retail Reality
November 27th, 2018
Trend Watch: What's Fresh in Kid Snacks
December 18th, 2018
Frozen Food Gets Hot: Clean Labels and Culinary Innovation Drive Growth
January 29th, 2019
In West Marin, a Restaurant Renaissance Along the Coast
August 8th, 2019
Bay Area Food Brands Lead Farm-to-Table to Clean Label Innovation
February 20th, 2019
Gluten Free Packaged Snacks + Brands Pivot
March 13th, 2019
New Documentary, A Fine Line, Explores the Challenges Faced by Women Chefs & Restaurateurs
March 7th, 2019
Avocado Hummus Is the Guacamole-Hummus Mashup of Your Dreams
March 26th, 2018
20 Restaurants Using Social Media Successfully

I wrote this how-to for restaurant owners about types of content that help build a following on social media. (B2B)

April 5th, 2018
Blog Post
Profiles in Perseverance: Female Culinary Leaders Share Secrets to Their Success on International Women’s Day 2018

Researched and wrote B2B long-form story/listicle about how women found success in the restaurant business.

March 8th, 2018
Blog Post
Cynthia Rowley Designed the Best Removable Wallpaper Collection

I interviewed designer Cynthia Rowley in advance of the launch of her new wallpaper collection then wrote about it for Domino, a design pub. I also optimized content for sales to readers.

May 16th, 2017
Caffeinated Water? It’s Here!

Edited, wrote and SEO optimized a series of blog posts to re-position leading branding agency as a thought leader in the consumer packaged goods space.

February 11th, 2018
PDF upload
MaxRelief_WellnessGuide-Volume 1.pdf

Wrote a pain relief and wellness guide as a gift with purchase for an alternative pain relief product.
Blog Post
Meet the Chinese-Born Chef Bringing Japanese-Italian Food to San Francisco

Pitched, wrote, and optimized for SEO this story about a San Francisco chef and his restaurant for Chowhound.

February 5th, 2018
Blog Post
5 Ways to Sample the Evolution of German Cuisine

Pitched, researched and wrote about local Bay Area restaurants for a feature about the evolution of German cuisine for KQED's Bay Area Bites.

October 12th, 2018
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