Christine Draeger

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Writer

As much or as little marketing help as you need, within your budget and timeline.

Passionate digital marketer with experience in high-growth B2B marketing environments. Strategic and creative visionary who thrives on developing strategies and delivering executions flawlessly. Ready to leverage 15 years of digital marketing experience and results-oriented mentality to generate highly qualified leads and grow revenue.

I am a passionate digital marketer with experience in high-growth B2B marketing environments. I'm a strategic and creative visionary who thrives on developing strategies and delivering executions flawlessly. I'm ready to leverage 15 years of digital marketing experience and results-oriented mentality to generate highly qualified leads and grow revenue.

My skills include:

 Marketing strategy, planning, budgeting & forecasting
 Inbound Lead Gen
 Email Automation, nurture and drip campaigns
 Client and Ideal Prospect Profiling (IPP)
 Prospect research and database creation
 Data cleansing and segmentation
 SEO, SEM, PPC, Ad Retargeting, Google Reviews
 Customer personas and segmented value propositions
 Content creation
 Social Media paid and organic marketing
 Customer growth and retention programs
 KPI and ROI development and analysis
 Technical skills include:
Salesforce, Pardot, InfusionSoft, HubSpot, MailChimp, WordPress, WIX, PowerPoint, Google AdWords/ Analytics, Wufoo, SurveyMonkey, SmartSheet, RedBooth, AdRoll

I'm currently a Freelance Marketer at A Little Marketing Helps in West Palm Beach, FL
 Manage clients and translate digital needs into results-driven strategies
 Monitor milestones, project deadlines, track hours and expenses, providing weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
 Content Development including Blogs, Videos, White Papers and Case Studies
 Client Profiling and Prospect Account Research to build database of potential new customers
 Identify customer personas, value propositions, positioning statements and key messages for marketing campaigns
 Analyze competitor pages for keywords to improve page content and achieve search engine optimization goals
 Devise and execute targeted email nurturing, drip and segmentation strategies
 Content and campaign creation and execution including emails, social media ads, Case Studies, Videos & Infographics
 Define and track campaign effectiveness and adjust strategies accordingly

I am a Salesforce/Pardot Power User with experience in using all areas of functionality including:

• Daily management of Pardot that includes: campaigns, drip programs, integrations, website forms, monitoring, reporting and showcasing results to the team
• Work between Pardot and Salesforce to be sure things are being filtered incorrectly, and lists are correct for matching campaigns
• Showcase analytics from reports from emails, forms, campaigns, A/B testing, etc.
• Create Pardot and Salesforce reports to get insight into marketing campaign/asset/email results and measure effectiveness and provide alternate strategies
• Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc.
• Create flow maps of lead actions and results to routinely review with team
• Create standardized templates and other assets for ease of campaign management
• Salesforce List Management, Campaigns, Report Creation, Lead Management and List Views Development
• Create, execute, test, and manage campaigns
• Create custom reports to track leads through the full sales funnel
• List research, acquisition, segmentation, management and analysis
• Create complex drip campaigns
• Creative idea generation and email building within Pardot environment
• Copywriting and copy editing

I have extensive experience in B2B Marketing. One of my most rewarding positions was at SafeGuard World, a global payroll provider. When I joined in 2011, they had 50 employees but as a very young company, did not have a formal marketing department in place. I helped defined the brand and value propositions, built an online presence and established a highly-targeted database of prospective clients.

I worked closely with sales to create effective sales tools ranging from RFP responses, PowerPoint presentations and sales collateral to trade show coordination. I developed a lead nurturing/scoring program, and implemented social media and Pay Per click initiatives, while establishing and tracking KPIs and ROIs, which resulted in over 1000% ROI.

I also generated leads for potential channel partners and supported existing partners with training, sales tools and other cooperative marketing tools. As a member of the senior leadership team, reporting to the CEO, I helped take the company from $8M in revenue to over $30M and over 300 employees.

Content Types
Article, Blog Post, Social Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Graphic, Direct Mail, Infographic Copy, Email Newsletter, Presentation, Social Card, Infographic, Landing Page
More Information
Adelphi University, Bachelor's
West Palm Beach, FL, USA|English

Published Content

PDF upload
The Path to SSAE 16.pdf

Article on regulatory certifications

April 9th, 2019
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Blog Post
Your Payroll in Safe Hands _ Why Global Payroll is Hot.pdf

Series of blogs for Lead GEn

April 9th, 2019
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Wishing for a Cloudy Day.pdf

Article featured as cover story in trade magazine

April 9th, 2019
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Email Newsletter
Email Recipe Costing.png

Email Design

April 9th, 2019
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Landing Page.png

Landing Page
Blog Post
Freelance Marketing | A Little Marketing Helps | United States
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