Christine Hill

Content Strategist, Copy Editor, Writer

Data-driven content specialist with a keen eye for detail and a passion for storytelling

I've worked in online copywriting for over 6 years, with an emphasis in audience-centric quality and data-backed results. Working professionally in various marketing agencies, I've learned to deliver results for small to mid-size businesses through personalized consultation, experienced marketing strategy, and stupendous quality.
Categories
Content Types
Article, Landing Page, Social Copy, Whitepaper, Website Copy, Blog Post
More Information
Brigham Young University – Idaho, Bachelors of Science
Phoenix, AZ, USA|Languages
Publications
N/A

Website Copy

8
creativeleather.com
Website Copy
Creative Leather Furniture | Home

The headers and leading copy on this website conjure a brand identity of timeless luxury and exquisite craftsmanship.

expressfacilitymanagement.com
Website Copy
Express Facility Management | Home

With this website, the company wanted to establish a national presence and feature their integrated technology solutions.

trueextractslab.com
Website Copy
Nature’s blueprint for your senses.

True Extracts wanted to appeal to a wider audience than their previously-established B2B network. This page was instrumental in opening up the appeal of terpenes to newbies to cannabis-adjacent business.

asoanalytics.com
Website Copy
A Proven Track Record of Practice Analytics Success

In order to create copy for ASOAnalytics' website, it was necessary to get a comprehensive idea of the complex and specific audience we were appealing to. The informative content speaks straight to the unique pressure points of ophthalmic administrators.

apllogistics.com
Website Copy
APL Logistics Website

APL Logistics came to my agency for a website redesign. My responsibility was to rewrite all web copy, compressing some information and creating new headings and tag lines throughout

May 1st, 2019
PDF upload
Website Copy
DLux Suds Website

This website was an opportunity to be a little more fun and cheeky, with an engaging landing page and quick, clear explanation of the service.

rbrassoc.com
Website Copy
RBR & Associates

The team at RBR & Associates had a tight turnaround for this landing page. Closely consulting with the business, I created the content for their site, emphasizing their unique offerings in the market with brief, to-the-point copy.

May 1st, 2019
smartguardpestcontrol.com
Article
Natural Pest Control Service Page

Smart Guard, a local pest control company, wanted to highlight their natural pest control options and generate leads for this part of their service. This page was built using a questionnaire that the client filled out to help detail specifics and improve keyword rankings.

July 26th, 2018

Blog Content

8
airconditioningarizona.com
Infographic
A Guide to Changing Your Home’s Air Filter: Why, How, and When

Another piece of premium content, this article was a deep dive into a standard aspect of home maintenance that far too few homeowners worry about. Pairing engaging imagery and informative copy, this was a piece of skyscraper content designed to increase brand awareness and SEO performance.

October 11th, 2019
globalpatentsolutions.com
Article
Reflecting on the Last 20 Years in Patents: An Analysis in 5 Charts

This premium piece of content was an excellent chance to combine deep research, expert analysis, and specially-designed graphics that support and illustrate the data.

February 3rd, 2020
vuria.com
Article
Will Smart Speakers Change Digital Marketing?

This is an in-depth look at one important evolving marketing trend, written for the business I myself was a part of.

globalpatentsolutions.com
Article
A Guide to Global Patents

This long form article integrated original graphics in order to better communicate a huge, complicated topic.

June 11th, 2019
airconditioningarizona.com
Article
Magic Touch’s Comprehensive Guide to Ductless Air Conditioning: Infographic

This long-form article represented a collaboration between the writing and design team, along with the client, to create beautiful images that would complement the copy.

August 2nd, 2019
yourleanlifestyle.com
Blog Post
4 Dietary Habits that Improve Your Sleep
December 21st, 2018
citysignsutah.com
Blog Post
Matching Screen Color and Print Color

To support City Signs' ongoing SEO strategy, I planned a series of blog posts featuring design and marketing tips for small local businesses.

June 20th, 2018
rulontburton.com
Blog Post
5 Tips for Handling Medical Debt

Readable, crawlable blog posts are my specialty, as demonstrated in this blog post written for Rulon T. Burton. Although it's not stuffed with keywords that alienate earnest readers, it has the optimization needed to act as an excellent landing page for SEO purposes which elevate the entire site.

October 1st, 2017

Other Published Content

7
crayonsandcravings.com
Article
Great Ideas for Recording Your Travels

I love travel, and so this article was especially fun to write for Jaclyn's amazing blog, drawing on my own experience to write with a more casual, chatty style than I usually get to do with business writing.

April 18th, 2017
score.org
Article
How Small Businesses Can Protect Themselves from Patent Trolls

This was an outreach article for a client who offered patent research services. Linking back to their premium piece on the website, this served to gain referral traffic and boost the site's DA.

January 7th, 2020
annmariejohn.com
Article
4 Essential Tips for First-Time Visitors to Japan

Having lived in Japan for a few years, it was fun to assemble this list of tips for new travelers and publish it on Anne-Marie's wonderful blog.

September 25th, 2019
leslienichole.com
Article
How to Stop Comparing Yourself to Others

This was a lifestyle article for blogger Leslie Nichole. Although it utilizes some background research to drive arguments home, it's largely a personal piece emphasizing engagement and anecdotes.

October 5th, 2017
thededicatedhouse.com
Article
Get Your Yard Ready for Summer Parties

This article was a lifestyle advice piece for The Dedicated House.

April 3rd, 2018
lifestylequeenbee.com
Article
London for Book Nerds

This article was so much fun to write, because it all came from personal experience traveling. Lana (owner of Lifestyle Queen Bee) was looking for more travel-focused content so I combined two of my favorite things: London and books!

October 10th, 2017
PDF upload
Property Management Whitepaper
August 10th, 2018
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