Data-driven content specialist with a keen eye for detail and a passion for storytelling
The headers and leading copy on this website conjure a brand identity of timeless luxury and exquisite craftsmanship.
With this website, the company wanted to establish a national presence and feature their integrated technology solutions.
True Extracts wanted to appeal to a wider audience than their previously-established B2B network. This page was instrumental in opening up the appeal of terpenes to newbies to cannabis-adjacent business.
In order to create copy for ASOAnalytics' website, it was necessary to get a comprehensive idea of the complex and specific audience we were appealing to. The informative content speaks straight to the unique pressure points of ophthalmic administrators.
APL Logistics came to my agency for a website redesign. My responsibility was to rewrite all web copy, compressing some information and creating new headings and tag lines throughout
This website was an opportunity to be a little more fun and cheeky, with an engaging landing page and quick, clear explanation of the service.
The team at RBR & Associates had a tight turnaround for this landing page. Closely consulting with the business, I created the content for their site, emphasizing their unique offerings in the market with brief, to-the-point copy.
Smart Guard, a local pest control company, wanted to highlight their natural pest control options and generate leads for this part of their service. This page was built using a questionnaire that the client filled out to help detail specifics and improve keyword rankings.
Another piece of premium content, this article was a deep dive into a standard aspect of home maintenance that far too few homeowners worry about. Pairing engaging imagery and informative copy, this was a piece of skyscraper content designed to increase brand awareness and SEO performance.
This premium piece of content was an excellent chance to combine deep research, expert analysis, and specially-designed graphics that support and illustrate the data.
This is an in-depth look at one important evolving marketing trend, written for the business I myself was a part of.
This long form article integrated original graphics in order to better communicate a huge, complicated topic.
This long-form article represented a collaboration between the writing and design team, along with the client, to create beautiful images that would complement the copy.
To support City Signs' ongoing SEO strategy, I planned a series of blog posts featuring design and marketing tips for small local businesses.
Readable, crawlable blog posts are my specialty, as demonstrated in this blog post written for Rulon T. Burton. Although it's not stuffed with keywords that alienate earnest readers, it has the optimization needed to act as an excellent landing page for SEO purposes which elevate the entire site.
I love travel, and so this article was especially fun to write for Jaclyn's amazing blog, drawing on my own experience to write with a more casual, chatty style than I usually get to do with business writing.
This was an outreach article for a client who offered patent research services. Linking back to their premium piece on the website, this served to gain referral traffic and boost the site's DA.
Having lived in Japan for a few years, it was fun to assemble this list of tips for new travelers and publish it on Anne-Marie's wonderful blog.
This was a lifestyle article for blogger Leslie Nichole. Although it utilizes some background research to drive arguments home, it's largely a personal piece emphasizing engagement and anecdotes.
This article was a lifestyle advice piece for The Dedicated House.
This article was so much fun to write, because it all came from personal experience traveling. Lana (owner of Lifestyle Queen Bee) was looking for more travel-focused content so I combined two of my favorite things: London and books!