Christopher Rand

Copywriter, Ghostwriter, Writer, Technical Writer

I am a senior B2B content specialist with over a decade of professional copywriting experience.

After achieving my masters degree in writing from Emerson College, I worked as an in-house technical and marketing copywriter at global enterprise B2B companies for a decade. My responsibilities have included writing research-based web articles, customer success stories, and white papers in multiple B2B industries, among others.

As a professional writer, I take both abstract and highly technical ideas and communicate their value in ways that are easy to understand for business decision makers. I enjoy any challenge that requires bridging the gap between the creation and discovery of true business value.
Categories
Content Types
Article, Ebook, Landing Page, Case Study, Whitepaper, Website Copy, Press Release, Blog Post
More Information
Emerson College, Writing, Literature, & Publishing | MA
Lynchburg College, Writing, Mathematics | BA
New Bern, NC, USA|English
Publications
N/A

Research Reports

49
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Whitepaper
[IBM] Cognitively Apart: Predictive Customer Intelligence in Divisive B2B Markets

Market disruption, cognitive maturity, and the evolution of customer engagement

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Whitepaper
[AT&T Business] Realizing the factory of the future in manufacturing

How investments, training, and new technology help overcome daily challenges and realize ROI

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Whitepaper
[SAP & Mirakl] B2B Value Chains: Who Will Own the Experience Economy?

Reimagining B2B Commerce in the Age of Amazon

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Whitepaper
[Liferay & Unbxd] Leveraging AI to Increase Efficiency and Improve the B2B Customer Experience

Bridging the gap between AI's potential and its best practices

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Whitepaper
[Oracle NetSuite] The Evolving Role of CFOs among Manufacturers and Distributors

How data technologies help B2B financial leaders connect with operational decision making, visibility, and oversight

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Whitepaper
[Insite] Onboarding to Digital: How B2B Sales Teams Improve Customer Relationships in Connected Environments

How B2B sales teams improve customer relationships in connected environments

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Whitepaper
[Mirakl & Oracle] The Next Generation of B2B Purchasing: Millennials, Marketplaces and Digital Buying Preferences

How age groups and evolving channel adoption are redefining B2B sales

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Whitepaper
[Astea] Digital Disruption in Proactive and Service-Driven Manufacturing

How manufacturers face evolving customer expectations with new strategies for products and services

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Whitepaper
[Adobe et. al.] Personalization: The New Foundation of B2B Digital Sales

Leading companies share data strategies, techniques, and industry insights about eCommerce transformation

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Whitepaper
[Dakota Systems & DEG] Transforming B2B CX with Data-Driven Commerce

Intelligent sales engagement and the future state of customer experiences

nikalabs.com
Article
10 Major Digital Transformation Trends For 2018

Digital marketers have a lot of technologies to choose from. Which among them are you prepared to adopt for your business?

April 2nd, 2018
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Whitepaper
{BROWZ] Preventing Supplier Prequalification Failure

Optimizing business outcomes through standards for third-party suppliers and contractors

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Whitepaper
[Thinknum] External Data: The New Standard for Business Intelligence

How industry leaders use SaaS and external data for a leading edge in competitive markets

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Whitepaper
[CData] API Enablement & Microservices for Database Access

Connectivity, agility, and security across internal enterprise IT infrastructures

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Whitepaper
[Eleks] Risks and Rewards of Blockchain Adoption

Anticipating future trends in blockchain adoption among enterprise businesses

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Whitepaper
[Fingent] When Should You Choose Custom Software Over Commercial Off-The-Shelf Solutions

Analyzing the new competitive atmosphere in the development of cloud, mobile, and internet technologies and applications

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Whitepaper
[Fingent] Choosing the Right Mobile App Development Approach for Your Business

An overview of native, hybrid, and progressive web applications best practices in business environments

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[Astea et. al.] Emerging Technologies in Field Service

Driving business outcomes with IoT, augmented reality, wearables, artificial intelligence, and machine learning in field service

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Whitepaper
[IFS et. al.] Realizing Returns on IoT Investments Across Field Service Environments

How IoT applications drive value in operations, analytics, business decision making, customer experiences, and more

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Whitepaper
[Hitachi Solutions] Smart Equipment 101: The Basic Building Blocks for Getting Started with Connected Field Service

Understanding and deploying a connected field service equipment environment

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Whitepaper
[KORE] The Key to Competitive Value in IoT-Powered Field Services

Identifying opportunities for comprehensive field service management solutions

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Whitepaper
[Zinc] Field Service Communication: Bringing the Force to Your Field Service Jedi

Enabling better communication and a more efficient workforce by tapping into full team support

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Whitepaper
[ServiceMax] No Silver Bullet: Determining a Service Strategy that Drives Profitability and Utilization

Optimizing processes, capitalizing on all opportunities, and creating a culture of service excellence

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Whitepaper
[ServiceBench] Utilities Providers Accessing the Next Generation of Field Service Technologies

Improving field service efficiency with cloud-based service management systems

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[Astea] Benchmarking Medical Field Service Management and a New Generation of Integrated Solutions

How medical field service leaders are taking on new challenges, market conditions, and client expectations with comprehensive technology adoption

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Whitepaper
[KORE] Accelerating IoT Maturity in Medical Field Service

How adopting a single source provider drives better patient outcomes and operational success

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Whitepaper
[Oracle & Moxie] Transforming Finance with Customer Experience Management

New operational elements in measurement, customer understanding, and CX design

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Whitepaper
[Asset Control] Inflection Point: Innovating Business Enablement, Data Access and Reporting in Finance

Realizing the future of financial data management using big data and cloud adoption

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Whitepaper
[CUSIP & ANNA] ANNA, the DSB and the Growing Value of the ISIN

Encouraging widespread adoption of new standards in digital financial data regulation

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Whitepaper
[Sensibill] Grappling with GAFA: The Need for a Data Revolution in Financial Services

Using new technologies to improve the customer experience and own the customer relationship in financial services

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Whitepaper
[Beekley Medical] Aromatherapy Treatment at the Heart of Patient Care

Real data, outcomes, and caregiver observations on the clinical use of aromatherapy from across departments and hospitals

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Whitepaper
[Tulip] The Digital Evolution of In-Store Retail

How connected associates, cross-channel data, and personalized in-store technologies are driving retention and customer satisfaction

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Whitepaper
[Cognizant] Driving Business Value and Customer Satisfaction with Medical Field Service Technologies

How service teams can improve visibility, compliance, FSE enablement, and the medical supply chain

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Whitepaper
[Bonfire] Realizing a Better Alternative to ERP-Based Indirect Sourcing

How modular sourcing solutions help large and small companies achieve profitability and cost savings 'right out of the gate'

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Whitepaper
[HH Global] Revenue Responsibility and the Evolving Role of External Procurement and Marketing Capabilities

How procurement teams can align with marketing goals to exceed corporate fiscal expectations

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Whitepaper
[Coupa] The Evolving Role of Procurement within Growing Organizations

How procurement leadership is embracing technology and employee engagement

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Whitepaper
[SheerID et. al.] Showcasing Your Brand and Products in New and Novel Ways to Drive Holiday Sales

Uncovering the most effective and widely adopted product presentation and content tools for driving holiday sales

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Whitepaper
[UNBXD] Accelerating AI Adoption to Build Better Customer Interactions

How retailers are redefining the customer experience with data-driven personalization

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[Blis et. al.] Brick and Mortar Loyalty - How Brand and In-Store Engagement Go Hand in Hand

How brand, consumer technology, and in-store engagement strategies go hand in hand

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[Monotype] Aligning the Enterprise with Brand Identity

How strategy, measurement, typography, and design contribute to a new era in brand decision making

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Whitepaper
[Sentient] Improving Customer Engagement with Predictive and Cognitive Capabilities

Transitioning to smarter customer engagement and acquisitions with artificial intelligence and predictive analytics

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Whitepaper
[ShipStation] The New Rules of Holiday Readiness.pdf

Industry experts share insights, strategies, and expectations for the season

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Whitepaper
[Hughes] The Customer-Facing Digital Signage Market in Retail Through 2021

Realizing the future of interactivity, personalization, and dynamic content in retail stores

retaildeliveryconnect.wbresearch.com
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[Radial] Technology, Visibility, and Customer Centricity in the New Retail Supply Chain

How retailers prioritize customer experiences in supply chain management and technology adoption

August 5th, 2018
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[Blis] Driving In-Store Traffic & Purchases through Digital Channels

How retailers accelerate traditional sales using location data, analytics, and proximity technologies

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[Olapic] Short-Form Video and the Evolution of Customer Engagement

How consumer brands add value to cross-channel marketing using dynamic video content

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[IgnitionOne] The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context

Benchmarking the travel industry's maturity in realizing machine-driven messaging and assistance

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[Optimizely] A Culture of Success: Adopting Experimentation in the Travel Industry

How winning digital strategies drive revenue, growth, and testing maturity in the travel industry

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Whitepaper
[Olapic] Evolving Content Strategies and the Personalised Travel Experience

Driving customer engagement using cross-channel user-generated content

eBooks

2
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Ebook
[Mirakl] Beyond dropship: Building scale and profitability with the marketplace model

The simpler way to grow your assortment for long tail eCommerce success

© ClearVoice, Inc.