Cilla Phua

Previously working for Apple Daily Deluxe as Senior Web Editor, Cosmopolitan and she.com, I have been in media field for around 8 years and covered topics for beauty, fashion, lifestyle, fitness and wedding. Apart from editorial write-up, I have equipped with excellent skills of advertorial writeup and soft-selling articles which are now the trend for online media.
Social media is another main task for editors like us, planning, organising, researching content along with building engagement with audience. Utilising editors' unique angle and insights for the trend, I can always build strong social media content with high engagement rate.

I am also responsible for hosting live videos, including event reporting, celebrities interview and also beauty demonstration.
I have been taking freelance commissions on press release write-up, translation and also interviews with brand founders and corporate. Since I started working as a freelance, I have also started working as a producer for photoshoot production, from model sourcing and casting, to finding the right venue and operation during photoshoot. I am sure this is one of the assets I have gained from being a print editor in Cosmopolitan HK, organising photo & video shoot are always fun and I enjoy working with different groups of people.