Because you shouldn't kind of hope someone reads your website.
This is one of a series of articles highlighting collaboration between Chevron and Halliburton. It's a series of reports to highlight project successes between Chevron and Halliburton for Chevron Executive Magazine. This is one of six technical reports produced for the magazine. Each piece ended with messaging that reinforced the success of each project.
Hired to produce a marketing tool to educate and inform a broad target audience on post-operative recovery, rehabilitation, prosthetic fitting and training for an amputee to live an active, healthy, healing life with a prosthetic device. This was the first of its kind in this industry and was targeted to the patient, the care givers and the medical personnel involved throughout various stages of treatment. The step-by-step process was clearly defined, while allowing for affirmation that a smooth recovery is actually possible.
Website content developed to announce proprietary land management software for land men.
Web content strategy and content development for 150+ page website for Harris County Public Health - a unified voice was established across 12 divisions, emphasizing the knowledge, professionalism and caring spirit of this public health organization in the third largest county in the U.S. I trained in Plain Language, wrote Alt text and collaborated extensively with webmaster on this 10-month project.
Developed a content strategy to strengthen the image of a commercial property that was off the beaten path. The direct mail content communicated the value the target market was seeking and clarified that the few extra miles out of the main city isn't a road block.