Cindy Stephens

Because you shouldn't kind of hope someone reads your website.

For the past 15 years, I've offered my services as a freelance marketing writer, copywriter, content strategist and web content developer, working with ad agencies and direct clients in over 43 industries. I provide clients and agencies with words that work, combining marketing insight with adept storytelling to support purchasing momentum. I've aligned with outstanding web developers and graphic designers to produce marketing tools that communicate the true value of what an organization offers. In addition, I'm well-versed in SEO best practices.

Prior to becoming an independent contractor, I developed, implemented and led internal and/or external marketing communication campaigns for AT&T Wireless Services, IBM and Hewlett Packard for 15+ years. That experience taught me how to translate the vision, strength and passion organizations have into words that work for them. I invite you to glance at my portfolio on www.cindystephens.com. And I welcome the opportunity to speak with you about your next project or writing position.
Categories
Content Types
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Interview, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Script, Narrative Video, General Video, Recipe
More Information
University of St. Thomas, BBA, Marketing and Economics
Location|Languages
Publications
N/A

Published Content

6
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Email Newsletter
Newsletter_Oil and Gas industry.png

This is one of a series of articles highlighting collaboration between Chevron and Halliburton. It's a series of reports to highlight project successes between Chevron and Halliburton for Chevron Executive Magazine. This is one of six technical reports produced for the magazine. Each piece ended with messaging that reinforced the success of each project.

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Guide
25-page guide_Healthcare industry.png

Hired to produce a marketing tool to educate and inform a broad target audience on post-operative recovery, rehabilitation, prosthetic fitting and training for an amputee to live an active, healthy, healing life with a prosthetic device. This was the first of its kind in this industry and was targeted to the patient, the care givers and the medical personnel involved throughout various stages of treatment. The step-by-step process was clearly defined, while allowing for affirmation that a smooth recovery is actually possible.

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Website Copy
Website for land management firm.png

Website content developed to announce proprietary land management software for land men.

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Website Copy
Harris County Public Health_website page.png

Web content strategy and content development for 150+ page website for Harris County Public Health - a unified voice was established across 12 divisions, emphasizing the knowledge, professionalism and caring spirit of this public health organization in the third largest county in the U.S. I trained in Plain Language, wrote Alt text and collaborated extensively with webmaster on this 10-month project.

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Direct Mail
Ten West_Direct Mail .png

Developed a content strategy to strengthen the image of a commercial property that was off the beaten path. The direct mail content communicated the value the target market was seeking and clarified that the few extra miles out of the main city isn't a road block.

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Peoples Home Equity_Email newsletter.png
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