Claire Gould

My experience sits at the intersection of B2B content marketing, podcasting, and audience development. Over the past 10 years, I’ve written and developed content strategies for brands including Netflix, BCG, Hewlett Packard, Spotify, Apple, Bain, and Stanford University across podcast and ad scripting, SEO articles, newsletters, thought leadership, social content, press releases, and integrated brand campaigns.

I'm currently the Audience Development specialist at Lower Street, a leading brand podcast agency, where I built the department from the ground up and work across podcast growth strategy, show positioning, promotional copy, YouTube strategy, and audience acquisition. The role has given me a strong understanding of not just how to create compelling content, but how to create content that performs: whether that’s improving discoverability through SEO, increasing listener engagement, or supporting broader business goals.

My background in English Literature and Creative Writing gives me a strong editorial foundation, but I’m equally comfortable translating technical or complex subjects into accessible, engaging content for professional audiences. I’m adaptable in tone and style, comfortable working asynchronously with remote teams, and genuinely enjoy collaborating across creative and strategic projects.

Most importantly, I care deeply about producing thoughtful, high-quality content that people actually want to read, listen to, and share.