Clara Mathews
Content Strategist, Copywriter, Ghostwriter, Writer, Editor, Technical Writer
Freelance Copywriter | Brand Storytelling | SaaS | Hospitality | I help service-based businesses clarify their message and grow by transforming complex ideas into compelling, actionable content.
I'm Clara Mathews, a strategic website copywriter who helps businesses say what they mean and say it in a way that gets noticed.
With over 15 years of experience writing for hospitality brands, tech companies, and professional service firms, I specialize in website copy and long-form content that translates complex ideas into clear, confident messaging.
Clients count on me for persuasive, polished content that sounds like them—only better.
Whether you're launching a product, refreshing a website, or building out a content calendar, I bring both storytelling finesse and technical fluency. My writing is clean, conversion-minded, and grounded in audience insight.
My focus is on writing that earns trust, reflects your brand voice, and supports your goals, whether you want to increase bookings, describe a product, or position yourself as the better choice.
Curiosity drives my process. I ask thoughtful questions, dig into the details, and research until I understand your audience before I start writing. My background in storytelling, shaped by a lifelong love of books, movies, and culture, helps me find the angle that makes your content sound like you and not everyone else.
What I Write
Hospitality that connects: I create guest-focused content that feels personal, not promotional. Website copy, newsletters, product/ service descriptions, and branded content that reflect the experience you offer and encourage readers to book, stay, and return.
Tech and SaaS, made simple: I turn technical features into real-world benefits. Whether you're selling software or a digital service, I help your audience understand the value quickly, without losing meaning.
Professional services that build trust: If you're a B2B business or service-based brand, you need content that informs and reassures your audience. I write with clarity, structure, and authority—so your readers keep reading and know what to do next.
What You Can Expect
• A sharp eye for voice and tone across pages and platforms
• Technical topics simplified without watering them down
• SEO-aware content that supports search and conversions
• Clean, on-brand writing that's ready to publish and no rewrites required
If you're ready for content that reflects the heart of your business and keeps your audience engaged, let's talk.
With over 15 years of experience writing for hospitality brands, tech companies, and professional service firms, I specialize in website copy and long-form content that translates complex ideas into clear, confident messaging.
Clients count on me for persuasive, polished content that sounds like them—only better.
Whether you're launching a product, refreshing a website, or building out a content calendar, I bring both storytelling finesse and technical fluency. My writing is clean, conversion-minded, and grounded in audience insight.
My focus is on writing that earns trust, reflects your brand voice, and supports your goals, whether you want to increase bookings, describe a product, or position yourself as the better choice.
Curiosity drives my process. I ask thoughtful questions, dig into the details, and research until I understand your audience before I start writing. My background in storytelling, shaped by a lifelong love of books, movies, and culture, helps me find the angle that makes your content sound like you and not everyone else.
What I Write
Hospitality that connects: I create guest-focused content that feels personal, not promotional. Website copy, newsletters, product/ service descriptions, and branded content that reflect the experience you offer and encourage readers to book, stay, and return.
Tech and SaaS, made simple: I turn technical features into real-world benefits. Whether you're selling software or a digital service, I help your audience understand the value quickly, without losing meaning.
Professional services that build trust: If you're a B2B business or service-based brand, you need content that informs and reassures your audience. I write with clarity, structure, and authority—so your readers keep reading and know what to do next.
What You Can Expect
• A sharp eye for voice and tone across pages and platforms
• Technical topics simplified without watering them down
• SEO-aware content that supports search and conversions
• Clean, on-brand writing that's ready to publish and no rewrites required
If you're ready for content that reflects the heart of your business and keeps your audience engaged, let's talk.
Categories
Learn more about ClearVoice's Advertising & Marketing, Real Estate and Software & Technology writers.
Content Types
Blog Post, Article, Product Description, Website Copy, Email Newsletter
More Information
Dallas, TX, USA|English
Publications