Clara Mathews

I help businesses say what they really mean. With over 12 years of experience writing for hospitality businesses, Saas/tech companies, and professional service firms, I specialize in turning complex ideas into clear, engaging content that builds trust and gets results.

Whether you need content to increase bookings, demystify a product, or strengthen your brand presence, I bring a thoughtful, strategic approach rooted in storytelling and sharp editorial and copywriting skills.

My Approach
Curiosity is my starting point. I ask meaningful questions, dig into the details, and research to find the angles that resonate. A lifelong love of books, movies, and culture shapes my background in storytelling. It gives me a creative edge in crafting fresh, focused, and genuinely authentic content.

Every word has a job. Whether it’s building credibility, guiding decisions, or encouraging action, I ensure that your message is powerful and reflects the heart of your brand.

Industry Expertise

Hospitality That Welcomes and Converts: I create website copy, email newsletters, and branded content that capture the guest experience in a way that feels personal, not promotional. The goal? To turn browsers into bookers and guests into advocates.

SaaS and Tech, Simplified: Technology can be intimidating. I make it approachable. I translate features into benefits and solutions into stories, helping your audience understand the value without wading through jargon. It’s clear, to the point, and focused on results.

Professional Services That Build Trust
If you're a B2B business or service-based brand, your content needs to educate and reassure while reflecting your expertise. I write content that positions you as the reliable, knowledgeable choice and motivates your audience to act.

How I Can Help
Along with my industry-specific work, I’ve partnered with various local and regional businesses, marketing agencies, and event-focused brands. I take pride in delivering content that’s on-brand, polished, and ready to publish without rewrites.

What You Can Expect
- Technical or nuanced topics, simplified without losing depth
- A sharp ear for tone and brand voice across platforms
- SEO-aware strategy that supports visibility and conversions
- Content that ranges from web pages and newsletters to long-form blogs and thought leadership
- Clean, polished writing—with an editor’s eye for detail

Let’s Work Together
You know your business. I know how to put it into words that connect and convert. If you're ready to create content that reflects your brand and speaks directly to your ideal clients, I’d love to help.