Clara Mathews

I transform complex ideas into compelling content that connects and engages. With 12+ years of experience crafting strategic copy for brands like Caribou Coffee and Lonestar Steakhouse, I specialize in creating content that resonates deeply with target audiences while driving measurable business results for hospitality, SaaS, and service-based businesses.

My Approach
My approach combines natural curiosity with analytical thinking to find unexpected connections and fresh perspectives. My passion for storytelling, honed through years of consuming movies, books, and media, gives me unique insights into crafting content that captures attention and drives engagement. Drawing from my diverse knowledge base and storytelling instincts, I create content that captures attention in crowded markets and keeps the audience engaged through to the call-to-action.

Industry Expertise
Hospitality Content That Books: I craft website copy, email campaigns, and digital content that turns browsers into guests and guests into brand advocates. My work with Caribou Coffee, Rocks Digital, Corporate Concierge, Inc., and others speaks to my ability to convey experiences, not just amenities.

SaaS Made Simple: Technology is complex; explaining it shouldn't be. I translate technical features into benefit-driven stories that showcase value and drive conversions. My content helps prospects understand complex solutions without getting lost in jargon.

Service Business Growth: For professional service firms and B2B companies, I develop trust-building content that positions you as the authoritative choice while generating qualified leads that understand your value proposition.

Professional Experience
Beyond the brands mentioned above, I've collaborated with numerous Dallas-area businesses, including Rocks Digital and the DFW Search Engine Marketing Association. My editorial expertise ensures your final content is not just compelling but also polished and error-free.

Key Strengths
- Transforming technical concepts into reader-friendly content
- Capturing authentic brand voice across multiple platforms
- Developing SEO-optimized content that ranks and converts
- Creating versatile content from long-form articles to punchy social posts
- Simplifying complex topics for diverse audiences without losing nuance

Ready to transform your complex offerings into content that connects and converts? Let's collaborate on content that sets your brand apart through storytelling that resonates with your ideal audience.