Dedicated to clear and creative communication!
I created this story from the ground up: pitching, coordination, itinerary, and the actual writing after going on the assignment. This was a full-on story production role and was pretty challenging, but was all quite fun in the end. It's an adventure story about going on a craft beer crawl while searching for good waves to ride, all along the coastline. An accurate anecdote of just how far we'll go for great beer and surf. As an avid surfer and craft beer enthusiast, I was in my element here!
I conceptualized and pitched this piece to the editors who were looking for a short piece about food. I decided to focus on this food for its colorful visuals and numerous versions. Instead of writing this in the usual food guide manner, I approached this from a unique angle: how one specific kind of food changes from region to region thanks to the creativity and resourcefulness of the chef. This one turned out quite nicely as an informational guide through a cultural lens.
This was a promotional piece for a local craft brewery. Instead of advertising each beer as what's usually done, I thought of writing about their label artwork instead and telling the deeper story of their brewing and conceptualization as an art. I believe this made for some really interesting and unique content. I conceptualized and produced this piece in collaboration with the brewery's graphic designer so I could get a better understanding of each artwork. Really inspired stuff. As a craft beer enthusiast and animation fan, I really enjoyed working on this one!
I conceptualized and pitched this concept to the editors, then researched for the items and produced the copy. It's a gear guide for daily commuters; things to help ease the pain of the daily grind! This was fun since I was given the freedom to be as casual or witty with the overall tone. Plus, I'm a hardcore commuter myself so I was kind of emotionally invested here.
I wrote these pieces as promotional copy as fulfillment for marketing promises, but without making them sound too aggressively advertisement-like. I worked with the owners of these surf lifestyle establishments, interviewing them to get a better idea of what their shops offer. I'm a surf kook myself, so these were fun to write!
These are restaurant pieces I wrote for a print magazine. I researched about each restaurant and talked to the owners when possible so I could create clear and captivating content, while still giving it a homey and firsthand feel. Just the thought of it makes me hungry again.
This is similar to the other promotional content I've shown, where I produced the content in collaboration with the business owners. I believe this made the content as authentic as possible, especially since I incorporated their own tips and insights.