Clay Morgan

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Technical Writer, Writer, Writer Manager

No frills. No fuss. Just excellent copy.

Veteran print and digital journalist who has also worked on some of the largest and most diverse brands in the country. Specializations include construction, energy efficiency and sustainability, agriculture, education, and manufacturing, but I've also written excellent copy for the electronics, retail, fitness, and other sectors.
Categories
Content Types
Ad/Promotional Copy, Blog Post, Case Study, Direct Mail, Press Release, Social Copy, Website Copy, Whitepaper
More Information
Middle Tennessee State University, Bachelor's of Science
Western Governor's University, Master's Degree (in progress)
Nashville, TN|English
Publications

Published Content

34
A Man’s World?
spinsucks.com
A Man’s World?
July, 29 2014
Digital in the Media World
spinsucks.com
Digital in the Media World
April, 22 2014
Implementing Internal Change: Don’t Forget Your Team
spinsucks.com
Implementing Internal Change: Don’t Forget Your Team
October, 21 2014
Using Dayparting to Grow Readership of Your Content
spinsucks.com
Using Dayparting to Grow Readership of Your Content
December, 30 2013
Eye Tracking for Visual Effectiveness
spinsucks.com
Eye Tracking for Visual Effectiveness
September, 4 2014
Marketing’s Media Prejudice Problem
spinsucks.com
Marketing’s Media Prejudice Problem
February, 13 2014
Building a Community of Champions
spinsucks.com
Building a Community of Champions
April, 9 2014
The Customer is Always Right
spinsucks.com
The Customer is Always Right
June, 11 2014
Hobby Lobby, Values, and Social Media
spinsucks.com
Hobby Lobby, Values, and Social Media
July, 10 2014
Thinking Time: Book a Staff Meeting for One
spinsucks.com
Thinking Time: Book a Staff Meeting for One
March, 10 2014
Newspapers Aren’t Quite Dead Yet
spinsucks.com
Newspapers Aren’t Quite Dead Yet
November, 20 2013
Why Crisis Relationships Matter
spinsucks.com
Why Crisis Relationships Matter
August, 28 2014
Content Marketing: Too Much of a Good Thing?
spinsucks.com
Content Marketing: Too Much of a Good Thing?
January, 8 2014
Bad Reviews: A Crisis or a Blessing?
spinsucks.com
Bad Reviews: A Crisis or a Blessing?
August, 19 2014
The True ROI of Digital Marketing
spinsucks.com
The True ROI of Digital Marketing
May, 7 2014
What’s Wrong With the Viral Fad?
spinsucks.com
What’s Wrong With the Viral Fad?
September, 18 2014
Distribution Methods: Match Your Content With Your Audience
spinsucks.com
Distribution Methods: Match Your Content With Your Audience
November, 6 2013
Crisis Communications: How Chick-fil-A Weathered the Storm
spinsucks.com
Crisis Communications: How Chick-fil-A Weathered the Storm
December, 19 2013
Visual Marketing Lessons from Sesame Street
spinsucks.com
Visual Marketing Lessons from Sesame Street
September, 23 2014
The Changing Face of Long-Form Content by @clay_morgan
spinsucks.com
The Changing Face of Long-Form Content by @clay_morgan
February, 5 2014
The Importance of the Crisis Communications Drill
spinsucks.com
The Importance of the Crisis Communications Drill
August, 7 2014
A New Webinar Series for Entrepreneurs
spinsucks.com
A New Webinar Series for Entrepreneurs
April, 28 2014
Social Customer Service Shouldn’t Be the Only Way
spinsucks.com
Social Customer Service Shouldn’t Be the Only Way
June, 26 2014
A Peek Inside Internal Communications at Arment Dietrich
spinsucks.com
A Peek Inside Internal Communications at Arment Dietrich
October, 16 2014
Crisis Management, Coast Guard Style
spinsucks.com
Crisis Management, Coast Guard Style
April, 1 2014
The use of personas in the classroom
contenteducator.com
The use of personas in the classroom
April, 12 2018
Extreme Green Article.pdf
PDF upload
Article
Extreme Green Article.pdf

This was a feature article focusing on an energy efficient rehabilitation of an older home.

Attitude Adjustment.pdf
PDF upload
Article
Attitude Adjustment.pdf

An older piece that appeared in Car Audio & Electronics magazine about the installation of an elaborate car stereo system.

Turning your website into a content hub
contenteducator.comBlog Post
Turning your website into a content hub

This article focuses on helping teachers turn their lessons into accessible content hubs. It was written for Content Educator, a site focused on providing teachers with solutions to content problems in the classroom.

December, 11 2017
Agency perks versus culture
prweek.comBlog Post
Agency perks versus culture

This was the first in a three-part series on the difference between perks and benefits and culture. It appeared in PR Week, the primary publication for the public relations industry in the United States.

February, 17 2014
The Nasty Truth about Content Marketing
spinsucks.comBlog Post
The Nasty Truth about Content Marketing

This blog post for Spin Sucks, a marketing and communications blog with more than 25,000 daily readers, revealed some "claims" made about content marketing and what the reality behind those claims might be.

May, 29 2014
The Game of Content
spinsucks.comBlog Post
The Game of Content

This article was written for Spin Sucks, a blog with 25,000 daily readers covering digital marketing, public relations, and related topics.

March, 5 2014
Changing Face of Custom Homes.pdf
PDF upload
Article
Changing Face of Custom Homes.pdf

This article was one of many written for Engineered Wood, a magazine publishing by LP Building Products and focusing on the engineered wood sector in construction materials manufacturing.

Mixed-Use Application of LP FlameBlock Fire-Rated OSB Sheathing
lpcorp.comCase Study
Mixed-Use Application of LP FlameBlock Fire-Rated OSB Sheathing

This case study was prepared via their agency for LP Building Products, a manufacturer of engineered wood products. In this case, the case study appeared online and was made available in print format for use in sales.

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