Coleman Larkin

Copy Editor, Copywriter, Editor, Writer

I'm a copywriter of the extra crispy sort. I get to the truth of things. Want a reaction? Put me in action.

Everything is an ad. Products are ads. Articles are ads. Ads are ads. It’s annoying.

If you want to get through to the ad-weary masses, what you need is a story. A legend. Something that people hold in higher regard because it was passed along to them from a trusted friend. To do that, you need a voice.

You want to be cool but polished. Approachable but exacting. A little irreverent without alienating potential customers. It’s called sprezzatura. Hidden effort. You want all of the cold business tedium and behind-the-scenes drudgery to stay subterranean like a sturdy foundation from which the welcoming edifice of your brand can rise. Good copy can help you do that.

I write good copy.

My words have helped propel a filthy lump of Kentucky coal into a top-selling Christmas gift. I’ve conjured the ghost of a cocaine-binging black bear and breathed it into a beloved mascot with his own product line. I’ve spun an embarrassing typo into one of AdWeek’s “Best Print Ads of 2017”.

"Coleman Larkin is the best writer I know. Seriously, he’s a badass. Whether it’s concise copy or a 5,000 word article, his creative writing skills keep me tuned in, entertained, and wanting more. He’s incredibly original, unexpected, and funny as hell. He definitely doesn’t go for the obvious and has a knack for finding diamonds in the rough. The feature stories and copy he’s written for Kentucky for Kentucky have been our best performing by far - our most viewed, our most talked about, our most written about, and our most shared."

-Whit Hiler
Creative Director, Cornett Advertising / Partner, Kentucky for Kentucky
Business Insider’s “24 Most Creative People in Advertising”

So that's that. In short, I can walk the line that you want to walk. The one between a casual disregard for convention and off-putting crassness where sales-driving virality lives.

Or maybe you just want someone that can spell so you don’t come off looking like a dumbass. I can do that, too.

Let’s work together on something killer.
Categories
Content Types
Article, Blog Post, Social Media, Website Copy, Interview, Product Description, Ad/Promotional Copy, General Photo, General Video, Landing Page
More Information
University of Kentucky, BA, English
Lexington, KY, USA|English
Publications

Published Content

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