I'm a copywriter of the extra crispy sort. I get to the truth of things. Want a reaction? Put me in action.
KY for KY typically doesn't do any print advertising, but friends at the venerable Oxford American magazine invited us to sneak a little something into their annual music issue. The challenge was to get our quirky, mischievous brand to shine through in a relatively buttoned-down publication. We also wanted to see if we could get a little more bang for our buck by creating something that garnered some attention beyond the page. Creative directors handed me a killer concept and I finessed it with some copy that had maximum appeal. It was funny. It was literary. It took a lighthearted jab at the grammar sadists in the immediate audience. I penned blog posts for our own site and press releases for the big dawgs to make sure our antics didn't go unnoticed. We killed it. We got tons of free publicity, loads of new customers, were named one of Adweek's best print ads of the year, and Entrepreneur magazine featured us in an article called "10 Genius Marketing Campaigns That Went Viral". It was the ultimate "gotcha"! Check it out... https://www.adweek.com/creativity/this-ad-is-trolling-readers-of-a-major-literary-magazine-in-the-best-way/ https://www.adweek.com/creativity/print-isnt-dead-these-7-great-ads-showed-the-medium-at-its-best-in-2017/ https://www.entrepreneur.com/slideshow/313584 https://www.kentucky.com/living/article183430021.html
In the Squarespace age, websites are pretty predictable. That's dumb. Because with a little effort (and the right copywriter) you can make your site a proper extension of your business and a fitting reflection of its culture. That was the task with this project. Help KY for KY bring the positive vibes of their physical "Fun Mall" retail space to the web. I accomplished this by interjecting the company's voice in every nook and cranny of the beautifully designed site I could think of. The result was an ultra-sticky, Kentucky-fried masterpiece that has steadily boosted sales since its launch. Check it out and buy some stuff. https://kyforky.com
This one, I think, really showcases what some out-of-the-box copy (and excellent design) can do for a product. It's a chunk of coal, buddy. They don't exactly sell themselves. I did some tight copy for the packaging, a bit of signature yarn spinning for a standalone website, and blog/social media posts packed with some highly quotable turns of phrase that got picked up far and wide. https://kyforky.com/blogs/journal/send-a-jerk-a-lump-of-kentucky-coal Now these filthy damn things are a perennial bestseller and everybody loves me and when I walk down the street people (mostly sexy ladies) scream, "Wow!" Here's a taste of the hubbub my work helped to generate on this project... https://www.huffingtonpost.com/entry/real-kentucky-coal-christmas_us_5668f9fbe4b080eddf570833 https://news.nationalgeographic.com/energy/2015/12/151218-real-coal-for-christmas-not-just-a-child-nightmare
Maybe you're not in the market for "copy" copy. Maybe you need that sweet sweet content that keeps the kiddies coming back for more. Well well. What a coincidence. I happen to be a samurai in the art of creative nonfiction, as well. Haha! I'm good at everything! I have loads of experience with hard and soft news, features, whatever. The weirder the better. My stories have been shared thousands of times, and they're a much cooler way to drive traffic to your site than the kind of clickbait garbage that can poison your brand for all eternity. Seriously. Don't post that crap. It sucks. https://kyforky.com/blogs/journal/laid-back-country-picker
Here's another bizarro project for you to fawn over and another prime example of how some real, honest-to-God writing (not vapid sloganeering) can help the wildest of ideas catch fire in ways you hadn't even anticipated. https://kyforky.com/blogs/journal/cocaine-bear The task was pretty vague. KY for KY had gotten their hands on a stuffed black bear that they wanted to turn into a mascot of sorts for their "Fun Mall" retail space. My job was to elevate him from A black bear to THE black bear. So, whether you consider him an ad or not (he is) and whether you consider my contribution to the endeavor copywriting or not (it was), I crafted a rollicking origin story for the guy that contained enough facts to make it believable and enough fiction to make it magical. It blew up. Now Cocaine Bear (aka Pablo Escobear) is an internet sensation with his own product line and a gen-u-wine roadside attraction that pulls in busloads of curious customers. Hell yeah! https://www.adweek.com/creativity/two-men-and-one-cocaine-bear-just-made-kentuckys-strangest-local-ad-ever-172569/ https://www.kentucky.com/news/local/counties/fayette-county/article91223657.html https://www.mirror.co.uk/science/pablo-eskobear-story-legendary-cocaine-8474914
No client. No real goal. These are just some stupid things I've managed to get published in the internet's most highly regarded humor outlet. Basically, if you're not picking up on it yet, I'm bragging. Impressed? But seriously. Being funny in person is hard. Being funny online or on the printed page is even harder. I can do it. If you give me money, I can do it for the benefit of your business. https://www.mcsweeneys.net/articles/search?utf8=%E2%9C%93&q=coleman+larkin