Crystal Everson

I was admitted to the state bar of New York and have since retired from the practice of law. I hold a Juris Doctor (J.D.) law degree from Thomas Jefferson School of Law with an emphasis on Intellectual Property. I also have a certificate in Intellectual Property from the World Intellectual Property Organization. In my current position as a Freelance Writer, I write eBooks, case studies, and blog articles for various verticals.


I also have over 6+ years' experience as a Content Director/Producer producing both small and large events with an international audience.

Highlights of my experience are below: 

A strong track record of writing, editing and researching content that directly impacted sales, sponsorship, and attendance at events (I am adept in lead generation via inbound content marketing strategies, in fact, I am HubSpot certified in content marketing as well as inbound marketing. I understand the buyer/client journey and how it relates to the marketing funnel, SEO, social media management, and email marketing)

Experience in developing and managing a strategic content campaign for large-scale events from editorial conception through to event management (I have worn the hat of Managing Editor creating a content calendar/editorial calendar, assigning topics, editing, and managing freelance writers)
 
An acute understanding of what makes an event commercially viable

An eye for identifying industry trends and audience educational needs (using various techniques such as data mining, keyword research, competitive research)

Written compelling content for blogs, event micro sites, and other digital forms of marketing

Demonstrated an ability to recruit high-level speakers, including industry leaders and topic experts (Sample event brochures with speaker line-up are available upon request)

Worked with media giants such as Forbes, Fashionista, The New York Times, and The Wall Street Journal

Identified the fear and greed factors of the targeted audiences and sponsors and communicated this clearly to the sales team as well as to the marketing team

Acquired, lead, and managed all strategic marketing partnerships (Because I was creating and producing live events with social influencers and other industry leaders, I was heading the strategic marketing partnerships. This took the form of guest posting, cross promotions, dedicated emails to their lists and/or social mentions, and depending on who they were, sometimes they would moderate a panel at an event)

Contact: Crystal.adam@gmail.com