Dahna Chandler

Content Strategist, Copy Writer, Ghostwriter, Writer

Engagement-building messaging solutions for thriving wealth industry and financial brands targeting upscale and wealth-focused audiences.

I'm a whole-brain thinking, experienced professional communicator and award-winning business and finance journalist with business acumen and marketing fluency. I team remotely with enterprises to bring exceptional content communications experiences to their current and prospective clients with leading-edge, digital corporate communications and strategic content writing solutions. I specialize in collaborating with wealth industry and financial brands targeting upscale, wealth-focused audiences. I also work with thriving, high-growth small companies and wealth advisor practices to help them achieve next-level client engagement.
Moreover, I'm a straight-A student in Georgetown University's multi-award-winning Public Relations and Corporate Communications Program. I'm specializing in digital communications with a focus on CSR, D&I, internal communications and investor relations and have added content solutions in those areas to my offerings, too.
I look forward to working with you to help you reach your overall business goals by providing the outstanding digital messaging strategies and strategic content that accelerates client engagement.
Categories
Content Types
Article, Blog Post, Case Study, Ebook, Guide, Infographic Copy, Interview, Press Release, Script, Social Copy, Social Card, Website Copy, Whitepaper
More Information
Wellesley College, B.A. Political Science
Georgetown University, Master of Professional Studies, Corporate Communications
Washington, DC|English
Publications

Select Finance, Business Operations and Cybersecurity Content

28

Residential Real Estate Financing, Investment, Renting & Management

8
$10,000 Medical Collection: Can I Qualify For A Mortgage?
themortgagereports.comArticle
$10,000 Medical Collection: Can I Qualify For A Mortgage?
July, 23 2017
Selling A Home: Meet Gen X and Gen Y (Your New Buyers)
themortgagereports.comArticle
Selling A Home: Meet Gen X and Gen Y (Your New Buyers)
June, 7 2017
8 Home Repairs That Are Not a Landlord’s Job
trulia.comArticle
8 Home Repairs That Are Not a Landlord’s Job
January, 10 2018
Best programs for getting a mortgage with a disability in 2018
themortgagereports.comArticle
Best programs for getting a mortgage with a disability in 2018
September, 10 2017
My landlord’s in foreclosure: What are my rights?
themortgagereports.comArticle
My landlord’s in foreclosure: What are my rights?
September, 24 2017
Advice for renters: What happens when my roommate moves out (and I’m not on the lease)?
themortgagereports.comArticle
Advice for renters: What happens when my roommate moves out (and I’m not on the lease)?
October, 26 2017
How to buy into a limited-equity housing cooperative
themortgagereports.comArticle
How to buy into a limited-equity housing cooperative
November, 1 2017
What is mortgage insurance?
themortgagereports.com
What is mortgage insurance?
March, 14 2018

Personal Finance

4
When Should I Reevaluate My Life Insurance Portfolio?
blog.metlife.comBlog Post
When Should I Reevaluate My Life Insurance Portfolio?

If you purchased your life insurance policy some time ago, it’s likely you haven’t thought about it much since then. Maybe your life has changed in significant ways and you’re wondering whether it’s time to adjust your coverage. Here’s when it may be time to reevaluate your life insurance portfolio. (I pitched, developed, researched and wrote this blog post for MetLife.)

November, 8 2017
3 Reasons Why You Should Think About Life Insurance While You’re Young, Single and Child-free
blog.metlife.comArticle
3 Reasons Why You Should Think About Life Insurance While You’re Young, Single and Child-free
November, 14 2017
How to Plan for the Future with a Special Needs Child
blog.metlife.comArticle
How to Plan for the Future with a Special Needs Child
September, 12 2017
How to Start Saving for Retirement After 50
nextavenue.orgArticle
How to Start Saving for Retirement After 50
October, 19 2017

Other Work

63
120 Days To Credit Union Proficiency - General Features - News  Credit Unions
PDF upload
Case Study
120 Days To Credit Union Proficiency - General Features - News Credit Unions

A structured approach to training yields high rewards for this credit union and its employees. This case study shows how the Nusenda Credit Union implemented their exceptional employee onboarding and training program and became an award-winning employer. Learn about their talent management program here.

January, 18 2016
ACH Data Means More Lending for a NY Credit Union (with Charts)--CreditUnions.com
PDF upload
Case Study
ACH Data Means More Lending for a NY Credit Union (with Charts)--CreditUnions.com

What happens when a small NY credit union uses its own ACH data and a small marketing budget to create a auto loan recapture promotion for its members? Phenomenal results happen, including $2.2 million in auto loan business in seven months, up to a 22:1 ROI for each marketing dollar and a jump in signature loan, HELOC, and new credit card account business. Read my case study and learn how, occasionally, marketing can produce magic (although planning took three years). (I was responsible for data-gathering for the charts and choosing images for the project as well.)

A Strategy To Reward Members For Good Behavior--CreditUnions.com
PDF upload
Case Study
A Strategy To Reward Members For Good Behavior--CreditUnions.com

Rewarding members for positive payment behavior increased this credit union's revenue. By turning a longstanding consumer credit model on its head and rewarding its members for their good personal credit behavior without their having to ask first, BECU repriced $100 million in consumer auto loans in 2015, raised revenue and raised its member satisfaction with its refinancing strategy.

March, 7 2016
A New Approach To Pay Scales At Member One FCU--CreditUnions.com
PDF upload
Case Study
A New Approach To Pay Scales At Member One FCU--CreditUnions.com

Can an enhanced payment structure motivate stronger revenue-generating performance? This Virginia credit union found out it could when it changed its mortgage lending paradigm to accommodate members’ availability and interests. By changing the pay structure for its mortgage loan officers, the credit union substantially increased both personal income opportunities for their mortgage lenders and revenue for the credit union. Moreover, member satisfaction for their mortgage loan clients is at an all-time high and those members maintain at least four personal finance products with the credit union.

May, 30 2016
Unique Ways to Make Your Fall Cozy with Rugs
blog.cort.comArticle
Unique Ways to Make Your Fall Cozy with Rugs
March, 7 2018
Eye on the Prize: How to Spot a Superior Sofa
blog.cort.comArticle
Eye on the Prize: How to Spot a Superior Sofa
March, 7 2018
Historic Virginia Getaways That Are Ideal for Romance
hertzblogs.wpengine.comArticle
Historic Virginia Getaways That Are Ideal for Romance
From Rugged to Regal: Transform Used Furniture Finds into Beautiful Pieces
blog.cort.comArticle
From Rugged to Regal: Transform Used Furniture Finds into Beautiful Pieces
March, 7 2018
How to Ace the On-Campus Interview
blog.specialcounsel.comArticle
How to Ace the On-Campus Interview
September, 14 2017
Why You Need a Legal Mentor
blog.specialcounsel.comArticle
Why You Need a Legal Mentor
August, 31 2017
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