Damian Rollison

Copywriter, Editor, Technical Writer, Writer

A highly experienced blogger, columnist, and content marketer adept at creating smart, engaging copy on a variety of topics

My background is in writing, teaching, and technology. I have a master's degree in English from the University of Virginia, and I taught English composition at the college level before joining a high tech firm, where I worked in product development and honed my skills as a content marketer. I've written for numerous publications and technology blogs over the past several years, during which time I've written hundreds of columns, case studies, blog posts, technical documents, ebooks, and more. My specialty is digital technology but I can write compelling copy on just about any subject.
Content Types
Guide, Article, Ebook, Product Description, Case Study, Press Release, Blog Post, Ad/Promotional Copy
More Information
University of Virginia, Master's Degree in English
U.C. Berkeley, Bachelor's Degree in English
Arroyo Grande, CA USA|English

Published Content

Amazon Furthers Embrace of SMBs with Storefronts

In this article for Street Fight, I discuss Amazon's embrace of small businesses and the growth of Amazon Marketplace, and consider the impact of Marketplace on entrepreneurship and local markets.

October 4th, 2018
Where's Local in the Apple Maps Rebuild?

In this article for Street Fight, I discuss the news of Apple's plans to rebuild its Apple Maps product from the ground up.

July 11th, 2018
How Content Partnerships Have Made Yelp a Data Amplifier

A discussion of Yelp's effort to grow the network of companies that make use of its local content and reviews.

November 8th, 2018
2018 Ranking Factors Report Emphasizes GMB and Reviews

This article discusses the 2018 update to a major report in the SEO industry and its impact on industry best practices.

December 3rd, 2018
Optimizing content for voice search and virtual assistants for a competitive edge

This article covers a presentation at a conference which was about how to create website content that is ready to be reused by voice interfaces like Amazon Alexa and Google Assistant.

February 11th, 2019
The Quantitative Evidence That Reputation Management Works

An article about academic research on the impact of businesses that respond to consumer reviews on sites like Trip Advisor.

September 11th, 2018
The New Face of Reputation Management: Photos, UGC Rise in Prominence

An article discussing the growth of user-generated content in local business listings on sites like Google and Yelp, and the impact of this content on the practice of reputation management.

April 16th, 2018
Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

This article, which summarizes a case study I also wrote, covers the case of a shoe retailer that implemented a technology called Accelerated Mobile Pages (AMP) in order to gain more web traffic on mobile devices.

October 19th, 2017
How National Public Radio reinvented itself for an on-demand audience

This article covers a presentation by the head of marketing at National Public Radio, who discussed how NPR has reinvented itself for the era of voice enabled speakers like Amazon Alexa.

April 19th, 2019
SMX Overtime: The new realities of local search

In this article, I answer questions from attendees at a conference panel I participated in, which had to do with new developments in online marketing for local businesses.

March 20th, 2019
As Local Search Enters the Voice Era, Three Content Channels Dominate

This article covers smart speaker technology and its impact on small business marketing.

August 13th, 2018
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