A highly experienced blogger, columnist, and content marketer adept at creating smart, engaging copy on a variety of topics
In this article for Street Fight, I discuss Amazon's embrace of small businesses and the growth of Amazon Marketplace, and consider the impact of Marketplace on entrepreneurship and local markets.
In this article for Street Fight, I discuss the news of Apple's plans to rebuild its Apple Maps product from the ground up.
A discussion of Yelp's effort to grow the network of companies that make use of its local content and reviews.
This article discusses the 2018 update to a major report in the SEO industry and its impact on industry best practices.
This article covers a presentation at a conference which was about how to create website content that is ready to be reused by voice interfaces like Amazon Alexa and Google Assistant.
An article about academic research on the impact of businesses that respond to consumer reviews on sites like Trip Advisor.
An article discussing the growth of user-generated content in local business listings on sites like Google and Yelp, and the impact of this content on the practice of reputation management.
This article, which summarizes a case study I also wrote, covers the case of a shoe retailer that implemented a technology called Accelerated Mobile Pages (AMP) in order to gain more web traffic on mobile devices.
This article covers a presentation by the head of marketing at National Public Radio, who discussed how NPR has reinvented itself for the era of voice enabled speakers like Amazon Alexa.
In this article, I answer questions from attendees at a conference panel I participated in, which had to do with new developments in online marketing for local businesses.
This article covers smart speaker technology and its impact on small business marketing.