Dana Zimmerman

Content Strategist, Copy Writer, Writer

Content Developer & Writer with no limitations on subject matter, but with particular expertise in nutrition, alternative healthcare, health & wellness, supplements & nutraceuticals, spirituality, energy healing, pet health and nutrition, science, and medicine. Experience with SEO best practices, value props, and calls-to-action. I'm an information junkie and do research just for fun!

I thrive on learning new things & undertaking new challenges. I love writing & developing content for just that reason. I relish the whole process. I conduct research with an eye for hidden nuggets of information. I organize the information with focus on the entirety of the subject matter while still attending to fine details. I create & comply with branding by finding the ideal tone and voice. I've written Blogs, SEO articles, Product Descriptions, Alternative Text, Educational Content for Online Study, Resumes, Scripts, & Meditative Processes.
Categories
Content Types
Ad/Promotional Copy, Article, Blog Post, Product Description, Script, Social Copy, Website Copy, Press Release, Infographic Copy
More Information
The Pennsylvania State University, B.S. in Animal Bioscience & Nutrition
Location|Languages
Publications

Published Content

12
How to Write Marketing Blogs Your Clients Will Actually Read
PDF upload
Blog Post
How to Write Marketing Blogs Your Clients Will Actually Read

A 500-word blog post written to drive business to the website of an agency that offers SEO tools, blog posts, and webmaster utilities.

Webinar Host Scripts for The Sacred Plant (TSP Publishing, Inc)
PDF upload
Script
Webinar Host Scripts for The Sacred Plant (TSP Publishing, Inc)

I led a team that turned a series of recorded Zoom calls & audio webinars into a product that would be presented as an online webinar series & sold as a physical product. I edited the Zoom calls and webinars to remove undesired content. I wrote host scripts that contained intros, outros, and calls-to-action. I chose visual content to be added. I created and edited written transcripts. I edited audio files and created teaser clips to promote the series through emails and social media.

October, 3 2017
"9 Ways You Can Literally Lose Weight in Your Sleep" for Manta Sleep Mask
PDF upload
Article
"9 Ways You Can Literally Lose Weight in Your Sleep" for Manta Sleep Mask

Manta Sleep Mask Objective: To write a blog post that immediately captures readers’ attention, is easy and fun to read, adds (a ton of) value, and helps us bond with our readers so they perceive us as a trustworthy and reputable source for information related to sleep. Remember, the value add component is critical. We want to inform readers, provide them with something interesting and entertaining to read, while adding some value to the article that educate our readers. Special Instructions for “9 Ways You Can Literally Lose Weight In Your Sleep” This blog posts focuses on one of the main benefits of having quality sleep: weight loss. We want to hook people who want to be healthy and fit, or people who are struggling to shed a few pounds. We want to connect with our readers by outlining some problems overweight people encounter in their daily lives. Talk about the health issues related to being overweight. In a paragraph, talk about the impacts being overweight can have on your health and lifestyle. Then transition into talking how one of the reasons for being overweight is lack of quality sleep. The main topic of this article is quality sleep, not weight issue. So once you’ve made the connection, take some time to explain the importance of sleep and what the benefits are. Once we communicate the importance of quality sleep, use information from the first resource to write about how sleeping can help with weight loss. You can list the sleep tips that help people stay healthy and fit. Make sure to mention “sleep in complete darkness” and include sleep mask as another option to blackout curtains or shades. Also include “sleep naked” as this is one of the topics we’ve worked on before and would like to link to. Conclude summarizing the information mentioned in the article. Then give a call to action, ask them to provide their thoughts and to follow the tips (and potentially buying a sleep mask) to start shedding those extra pounds. Length: The more concise, the better. We dislike wordsmithing and long, flowery, English literature type of writing. Please make sure you use simple words in a concise manner. For better readability, follow these rules: PARAGRAPH 3 lines max SENTENCES 25 words max SYLLABLES 1-2 syllables (per word) Relevant Keywords Main keyword Lose weight while you sleep Secondary keyword Sleep and weight loss Weight loss Quality sleep We should use all of these terms throughout the copy. Just need to mention the secondary keywords once or twice. No more than that. Remember, the main purpose of a blog post is to inform our readers and provide them (tons of) value in an entertaining/easy-to-read way. These articles need to be easy enough to read for a 4th grader. The blog post must provide some sort of solution to a certain problem.

June, 8 2018
"Dental Implants Could Change Your Life" - Ad copy article for NearSay.com
PDF upload
Ad/Promotional Copy
"Dental Implants Could Change Your Life" - Ad copy article for NearSay.com

An article post for NearSay.com promoting dentist Jeanne Rowland's dental implant services. Keywords were used as were SEO best practices. Tone and voice were adapted to the client's desired style and format.

April, 18 2018
"Chatterflies to Butterflies" - Meditative Process Homeplay Exercise for Weight Release Energetix Light
PDF upload
Script
"Chatterflies to Butterflies" - Meditative Process Homeplay Exercise for Weight Release Energetix Light

I developed and created content for Colette Baron-Reid, an intuitive counselor, television and radio personality, singer, psychic, and author. I co-created an online study course called Weight Release Energetix Lite. I also managed all facets of the online course after the course launched. I helmed weekly teaching calls, and interacted daily with the students through email and social media. I continued to create all content needed to support the ongoing course, which was attended by roughly 3500 students.

"1978 Honda 400 Hondamatic CB400A Parts & OEM Diagram" - Product Description for BikeBandit.com
PDF upload
Product Description
"1978 Honda 400 Hondamatic CB400A Parts & OEM Diagram" - Product Description for BikeBandit.com

Product Description for BikeBandit.com's website. Style and format were specified, including adding an H2 heading. Keywords were placed according to client's specs. Client requested the content be fun and engaging to match their brand's voice. It was also requested that the content creator incorporate biker lingo if possible.

What Are the Pros and Cons of Refinancing a Mortgage- SEO article for for CopyPress
PDF upload
Article
What Are the Pros and Cons of Refinancing a Mortgage- SEO article for for CopyPress

Satisfied keyword SEO request and adapted the article to the client's vocie and branding.

"Wow! A Pet Sitter Will Do That?" - SEO Article"
PDF upload
Ad/Promotional Copy
"Wow! A Pet Sitter Will Do That?" - SEO Article"

A 350-word article written for BKA Content with subheadings and incorporating the assigned keyword three times.

FragranceX - Product Descriptions
PDF upload
Product Description
FragranceX - Product Descriptions

Product descriptions of approximately 150 words written to include at lease three scent notes, information about when the product debuted, and information about the company that created it. Adapted to the client's direction to make them compelling and complient with branding. Keywords were incorporated.

March, 22 2018
"Three Things to Know About a Mold Issue" - Article/Blog Post
PDF upload
Blog Post
"Three Things to Know About a Mold Issue" - Article/Blog Post

A 500-word article written in SEO format to drive customers to the client's website. Instructions called for two links to fall naturally in the text. Two images from Flickr Creative Commons with width of 400-600 pixels and attributions were situated under sub-headings. Sub-headings were H2 tagged. Formatting, style, and brand voice were adapted to the client's specifications.

"How To Salvage Wet Documents" - SEO Article for SERVPRO
PDF upload
Ad/Promotional Copy
"How To Salvage Wet Documents" - SEO Article for SERVPRO

SEO article written with the intent to drive commercial customers to the client's website. Keywords: wet documents, document drying, & flooding. Per style instructions, the primary keyword "wet documents," was to be used three times, first paragraph, last paragraph and once in the middle. The other two keywords were to be used at least once in the article. The topic was "How do I dry these important documents?" and is an overview of the document drying process directed at commercial customers. The article was written to the client's voice and branding and a URL link to their webpage was incorcorporated, as was a location tag.

"The Lumineers to Perform at The Abbey Bar at Appalachian Brewery in Harrisburg" - Feature article for PA Music Scene, LLC
pamusicscene.comAd/Promotional Copy
"The Lumineers to Perform at The Abbey Bar at Appalachian Brewery in Harrisburg" - Feature article for PA Music Scene, LLC

Feature article and music review written for an online magazine that provides recognition to Pennsylvania musicians and those musicians who share their talent by performing in Pennsylvania.

June, 4 2012
© ClearVoice, Inc.