I am an experienced and published freelance writer & blogger, specializing in mental health, wellness, business and travel content.
As the founder of Biz & Content Alchemy I focus on creating high-quality, SEO-optimized content that ranks well and attracts the relevant target audience organically.
I am the Travel & Wellness editor for Rare Magazine - a monthly digital & print magazine. I also regular write for publications such as Culture Trip, DRIFT Travel Magazine, Luxury Lifestyle Magazine and Beau Monde Traveler.
I have a postgraduate degree in psychology for the professional context and have spent the last 5 years using this academic background to build and improve online businesses.
During this time I have specialized in content marketing writing, Pinterest management and email marketing while working with clients in various niches.
This experience showed me how intertwined these services are and I would often provide all three to my clients; which has resulted in my Content Alchemy packages.
But I also discovered that most business owners don’t just need service providers, they need guidance. With my extensive experience in each area, I was able to provide advice but soon realized all the advice in the world won’t help unless the foundations are right.
A business is multifaceted and every aspect of it needs to work together in synergy before it can be successful. That forms the basis of my training offers in the Biz Alchemy Academy.
Guide, Article, Infographic Copy, Ebook, Product Description, Landing Page, Social Copy, Website Copy, Blog Post
University of Pretoria, BSocSci in Psychology
University of South Africa, BA Honors in Psychology for the Professional Context
International Practitioners of Holistic Medicine, Masters Diploma in Mindful Coaching for Adults