Danielle Costello
Copywriter
Vision & Voice: A Copywriting Studio
I'm a writer and editor with 20 years in marketing, advertising, and publishing; mom of boys and dogs; animal rescue board member; health and fitness enthusiast; lover of avocados and letters. A small-town girl by birth, my curious spirit led me to explore life in South Beach, NYC, and Memphis before I settled in my home state of West Virginia. Along the way, I worked in the fashion industry and TV/film production while building my portfolio.
My experience spans FT, freelance, and in-house contract roles. I specialize in writing that creates connection. With a background in creative writing and a natural gift for vivid storytelling, I produce work that helps brands be seen and their audience feel heard. My favorite projects are web copy, brand messaging, 1-pagers, and social media. As a freelancer, I’ve gone beyond the traditional role of a copywriter, leading client meetings and providing input on strategy and design.
My experience spans FT, freelance, and in-house contract roles. I specialize in writing that creates connection. With a background in creative writing and a natural gift for vivid storytelling, I produce work that helps brands be seen and their audience feel heard. My favorite projects are web copy, brand messaging, 1-pagers, and social media. As a freelancer, I’ve gone beyond the traditional role of a copywriter, leading client meetings and providing input on strategy and design.
Content Types
Article, Social Media, Website Copy, Product Description, Ad/Promotional Copy, Direct Mail, Infographic, Email Newsletter, Landing Page
More Information
West Virginia University, cum laude, English, creative writing concentration
Morgantown, WV, USA|Languages
Publications