Danielle Fernandez

Content Strategist

Digital native experienced in marketing strategy and customer focused content

Here's the dirt on what I do, what I want to do, and what I'm really, really, good at - I'll help you grow your business by becoming a trusted extension and expansion of your team, to bring your company's relationships into the digital space. I'll help you create brand preference and loyalty, as well as community, ultimately leading to increased sales.

Establishing a connection with a consumer is the future of marketing. Customers are constantly looking to build trust with a brand. Not knowing the customer is precisely why social media campaigns fail. I thrive on implementing forward-thinking strategies and concepts to create and sustain revenue growth. Emotions are an integral part of being human. Even if we advance technologically, the importance of emotions will never wither.

Following are highlights of my qualifications:
• Expertise in email, social, and content marketing with such tools and platforms PR/reporting tools: PR Web, Help a Reporter Out (HARO).
Social media channels: Facebook, Twitter, Instagram, Google+, Pinterest, YouTube, and LinkedIn.
• Dramatically increasing quality followers organically on all social media platforms from hundreds to thousands plus.
• Build brand awareness and drive loyalty to create repeat customers and conversions.
• Analyzing and reporting social media presence, engagement, and effectiveness across all platforms to boost overall impact and performance.
• Research and strategy skills to build thoughtful and well-planned campaigns that effectively use the budget to drive maximum results.

I can usually be seen picking the brains of my peers or conversing about a book I just finished. Passionate about sports, design, shoes, neuroscience, and reading.
Categories
Content Types
Landing Page, Social Copy, Website Copy, Checklist, Blog Post, Ad/Promotional Copy, Page Layout
More Information
Saint Petersburg College, Digital Forensics
Hillsborough Community College, Social Sciences
The Wharton Business School, Content Creation Certified
Tampa, FL, USA|Languages
Publications
N/A

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