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Ticketmaster needed to notify new SaaS application users that 1.) their account was successfully created, 2.) all the tools within the app could be found in one place and 3.) the app was a work-in-progress that would be frequently updated with new features. As a solution, I created a brief welcome email that was sent to new users once their account was created, covering all the points mentioned above. A direct link to the SaaS app was added at the bottom of the email for users to easily navigate to right away.
Ticketmaster was creating a new research program and needed to encourage existing clients to join the program and collaborate with Ticketmaster to provide feedback on their products and services. As a solution, I created a compelling email inviting existing clients to join the program and highlighted what was in it for them and the importance of voicing their opinion. The email generated a 19% conversion rate during the first week the email was sent.
Target Audience: Women ages 25-45 who are in the beginning stages of building their online businesses or who haven't yet started but are very interested in it. Goal of the About Page: To connect with Alex and begin trusting her expertise. Also, we want readers to sign up to receive her newsletter with tips and inspiration for female business owners.
These blogs target small business owners and offer advice on how they can grow their business by hiring a copywriter.
Wrote, researched and edited a 500 word blog post for a human resources website targeting small business owners.
Client support staff needed to be in-the-know regarding the products and services their clients were paying for (maintenance outages, product updates, critical information, promotional offers), and relay that information to clients as needed. As a solution, I wrote and co-edited a bi-weekly internal newsletter that informed client-facing staff of such information, serving as a single source of truth. I received several comments from the client-support staff about how helpful the newsletter was, and how they looked forward to receiving it in their inbox.