David Amerland

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Writer

Speaker, Author, Analyst

I live in the digital realm about as much as I live outside it. I help executives from large corporations, understand the bigger picture. I write articles that deliver real value to a targeted audience. Google me for all the rest.
Categories
Content Types
Article, Blog Post, Case Study, Ebook, Whitepaper, Press Release
More Information
St Andrew's , Chemical Engineering MSc.
Stockport, UK|English
Publications
N/A

Business Skills

19
medium.com
Blog Post
Why I Don’t Have A Mailing List

An exploration of the way direct marketing is changing and why.

December 22nd, 2019
inc.com
Article
How to Get Your Company's Culture Right From the Start (Before it Comes Back to Bite You, Like it Did for United)

Article researched and written for Inc.com to illustrate the practical value of a great business culture. United's chequered history on the subject was juxtaposed for comparison.

July 31st, 2019
thesnipermind.com
Blog Post
The Language You Use Determines Your Fate

Neuroscientifically-backed article on how perception is guided by the language we use to describe what we see and express what we do. Based on some of the research from my best-selling "The Sniper Mind" book.

December 5th, 2017
forbes.com
Article
Business Agility: Is The Company Hierarchy Holding You Back?

A look at how holocracy and the ideas around it are challenging traditional company management structures and practices. Written for the Forbes "Brand Voice" platform.

April 8th, 2014
forbes.com
Article
The Real Problem In Working From Home (It's Not What You Think)

An article written to highlight the gap between Teleworking capabilities and the resistance of legacy business to embrace it.

June 24th, 2013
forbes.com
Article
This One Tiny Change Will Deeply Disrupt Your Business

Article written for the Forbes Brand Voice platform to show the impact disruption has on a business and how to best manage this for greater effectiveness.

October 14th, 2013
forbes.com
General Video
VIDEO: Should CEOs Blog?

Video, created and produced for Forbes' Brand Voice platform to promote the Netapp brand. It explores whether CEOs who blog do more harm than good for their companies.

February 20th, 2014
salon.com
Article
How to survive an all-nighter

Article written to show how to get through an all-nighter with efficiency and focus intact.

November 11th, 2017
thesnipermind.com
Blog Post
The Challenge of Change And How To Do it Really Well

Blog post written to explain the latest neuroscientific research on change, why it's hard and how to make it stick.

May 24th, 2017
thesocialmediahat.com
Article
Four Steps to Better Decision Making

Article written to explain why decision making is so hard and what should be done to make it a little more reliable and a little easier.

December 21st, 2017
socialmediatoday.com
General Video
SMT PowerTalk 11: Command and Control Dictates Are a Thing of the Past

The 11th video in the Power Talk series I created and broadcast as a brand awareness initiative for Social Media Today.

November 19th, 2014
socialmediatoday.com
General Video
SMT Power Talk: Social Media Reach, Engagement and the Franchise Question

Part of the Social Media Today Power Talk videos I created and presented to drive brand awareness. Here we look at franchising and business skills and interview one of the UK's strongest franchise leaders.

March 11th, 2015
inc.com
5 Ways to Leverage the Recent A.I. Changes to Google Search
January 8th, 2019
inc.com
Article
Google CEO Shows 3 Ways to Make Search Work for You

I am a regular columnist at Inc.com with a remit to produce content using my expertise that is of practical business value to businessmen and entrepreneurs.

December 21st, 2018
thesnipermind.com
Blog Post
How We Decide Between Two Choices

Neuroscience continues to deliver results we find of direct value in business life. I detail it everywhere I can.

December 13th, 2018
marketwatch.com
Article
Opinion: Science shows this is how you can make better investment decisions

Decision making influences many different areas of human activity, including financial investment. Here I detail how.

February 10th, 2018

Published Content

56
thesnipermind.com
Article
Organized Thinking Under Impossible Conditions
August 1st, 2017
thesnipermind.com
Article
Overcome Stress by Talking to Yourself
May 16th, 2017
medium.com
Article
The Smart Way to Fitness
May 14th, 2017
thesnipermind.com
Article
Prepare Your Mind For Success With This Sure-Fire Formula
May 8th, 2017
medium.com
Article
Shifting Markets and Changing Countries
May 4th, 2017
thesnipermind.com
Article
Facing The Things You Fear The Most
May 2nd, 2017
medium.com
Article
Why Facebook Will Never Do Search Well
June 2nd, 2016
medium.com
Article
Information wants to be free…
May 4th, 2016
socialmediatoday.com
Article
The Social Media Engagement Formula
April 29th, 2016
medium.com
Article
The “Fine Print” Problem And How to Solve It
February 15th, 2016
medium.com
Article
The Growing, Global Trust Gap
January 20th, 2016
medium.com
Article
Why Do We Trust Money? (It’s Not What You Think)
December 11th, 2015
forbes.com
Article
CIO And Marketing: BFFs? 2 Quick Wins In SEO
April 10th, 2015
forbes.com
Article
CIOs Must Drive The Business Data Revolution
March 11th, 2015
forbes.com
Article
Influencer Marketing In The Social Web (3 Keys And 5 Ways To Win)
December 15th, 2014
plusyourbusiness.com
Article
How “Keeping it Real” Became the Next Thing In Marketing
December 3rd, 2014
forbes.com
Article
The Work Revolution (And How You're Part Of It)
November 24th, 2014
forbes.com
Article
3 Fatal Social-Media Traps (And How To Avoid Them)
October 13th, 2014
forbes.com
Article
Is Your Company Bored With Social Media?
September 2nd, 2014
davidamerland.com
Article
Google’s Knowledge Vault is Semantic Search on Steroids
August 24th, 2014
forbes.com
Article
5 Ways To Make Your Business Exceptionally Smart And Nimble
July 28th, 2014
davidamerland.com
Article
Semantic Search and Google Human Rater Quality Guidelines
July 14th, 2014
forbes.com
Article
5 Ways To Inspire Innovation (And Plan For Disruption)
July 14th, 2014
forbes.com
Article
It's True: Telling A Story In Your Marketing Is Important
June 26th, 2014
forbes.com
Article
Want Customer Loyalty? Follow 4 Rules For Your Ecosystem
June 16th, 2014
forbes.com
Article
How To Raise The IQ Of Your Business (And Why)
May 22nd, 2014
forbes.com
Article
Trust: 4 New Steps Of Branding (Who Are You? How Do We Know?)
March 31st, 2014
davidamerland.com
Article
The Cost of Value (and how it is changing)
March 5th, 2014
forbes.com
Article
Social Scoring: How Is A Business Like A Sausage Factory?
March 5th, 2014
forbes.com
Article
BYOD: A Question Of Lust (And Trust)
February 25th, 2014
plusyourbusiness.com
Article
Kraftycooking: Successful Brand Marketing in the Google+ Social Network
February 19th, 2014
© ClearVoice, Inc.