David Gassman

Content Strategist, Copy Editor, Copy Writer, Developmental Editor, Editor, Graphic Designer, Technical Writer, Videographer, Writer

Indelible Branding • Viral Content • Ownable Strategy

I’m a marketing Creative Director and brand strategist with an extensive portfolio of successful marketing campaigns for a wide range of well-known brands. I’ve held senior creative positions at notable advertising agencies including TBWA\Chiat\Day, Deutsch, Houston Effler, McCabe & Company, Secret Weapon Marketing (where I created and produced over 100 TV, radio, digital and POS ads for Jack in the Box), and Foote Cone and Belding where I was a Vice President, Creative Director running the Qwest Telecom account and Kraft brands including A1 Steak Sauce, DiGiorno, and Bulls-Eye BBQ sauce.

Many industry awards and honors have come my way, and my creative work has been featured on CNN, The Today Show, The Huffington Post, Adweek, Adage, Fast Company, Mashable, Lurzers Archive, and many more media outlets worldwide.

I hold a BFA from Parsons School of Design and an MSc in Communication Strategy from Northwestern University. I’m a San Fernando Valley dweller with my wife, daughter, and a small dog that looks like some kind of a rat-boy creature.

What I can do…

I specialize in developing marketing strategy; crafting indelible branding; creating unique, thought-out creative concepts that are brought to life with tight art direction and sharp writing; and executing top-quality finished work that sets brands apart from their competition.

I have a deep knowledge of production in every medium including film, digital, social, experiential, POS, radio, and print. I’m trained in Social Media and Social Network Analysis, Competition Strategy, Change Management, Crisis Management, Research Methods, Organizational Behavior, Economics, Budgeting, and Finance. I’m also pretty handy with light household plumbing.
Categories
Content Types
Ad/Promotional Copy, Commercial, Corporate Video, Direct Mail, Explainer Video, General Video, Graphic, Narrative Video, Social Copy, Video, Website Copy, Whitepaper, Guide, Case Study, Buyers Guide, Blog Post, Article, Documentary, Infographic, Page Layout, Presentation, Product Video, Script, Social Card, Social Video, Live Event, Landing Page, Checklist, Animation, Interview, Music Video, News Video, Press Release, Product Description
More Information
Parsons School Of Design, BFA
Northwestern University, MSc
Los Angeles, CA|Languages
Publications
N/A

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