David Hiersekorn

Copy Editor, Copywriter, Editor, Technical Writer, Writer, Writer Manager

Award-winning journalist and editor with a knack for explaining complex subjects, especially law, business and politics.

I began my writing career as a journalist (combat correspondent) in the Marine Corps. I served eight years as a writer and editor for four separate publications. In 1992, I received the Thomas Jefferson Award for Excellence in Journalism. I also received a number of other awards for writing and editing.

From 2001-2004, I wrote software reviews for Law Office Computing Magazine. I've also written for the ABA Journal and other legal publications. I co-authored "Business Succession Planning for California Attorneys," which was published by CEB, a joint venture of the California Bar and the University of California.

I know how to shape my content and my voice to fit the purpose and intended audience. I also have Digital Marketer certifications in copywriting and SEO, meaning I can write compelling copy that performs well on the search engines.
Categories
Content Types
Article, Blog Post, Direct Mail, Website Copy, Whitepaper, Press Release
More Information
Trinity Law School, Juris Doctor
Defense Information School, Journalism & Public Affairs
Boise, Idaho|English
Publications

Blog Posts and Articles

4
Decision-Based Selling for Service Professionals
infusionsoft.comBlog Post
Decision-Based Selling for Service Professionals

I developed the "decision-based selling" model as an alternative approach for professional service providers.

January, 11 2017
6 Critical Steps for Collecting Business Cards
infusionsoft.comBlog Post
6 Critical Steps for Collecting Business Cards

This article was written on assignment. The blog manager asked for a piece that would highlight the benefits of using Infusionsoft in the lead-gathering process. Because the audience is primarily existing users of the software, I could be a little more overt in the "product placement" examples. The goal was not to sell the software, but to increase the engagement and implementation of those who already use it.

April, 21 2017
Online Paper Mills: Are They a Threat and How Do We Compete?
americanbar.orgArticle
Online Paper Mills: Are They a Threat and How Do We Compete?

This article was published in the American Bar Association's GP|Solo Magazine - both hard-copy and online.

Do it yourself Wills and Trusts
estateplanning.comBlog Post
Do it yourself Wills and Trusts

This is a consumer-oriented article explaining the difference between getting a will prepared online vs. hiring an attorney.

May, 15 2012

Commentary and Politics

2
David Hiersekorn
facebook.comArticle
David Hiersekorn

This article was written shortly after the Parkland, Florida, school shooting. This is a good example of my editorial/commentary writing, particularly from the conservative political position.

February, 17 2018
David Hiersekorn
facebook.comEbook
David Hiersekorn

This is a sample chapter from an ebook I wrote, entitled Let Love Win. It's also a good example of what I would do in a full-length feature article. Nearly all of the information here is based on original research. This is not simply a regurgitation of reporting found elsewhere.

March, 10 2018
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