Writing and producing communications that facilitate change
Article on new technology and processes for selling Finance & Insurance (F&I) packages to customers at auto dealerships. I wrote this article for client GMAC Insurance; it was published internally and externally.
Lumen Legal was already disrupting the law industry with its cost-cutting document review services for the discovery phase of large-scale litigation, via contract legal professionals including offshore resources. This whitepaper outlines the evolving trend of “best-shoring” this work. Resources are selected based on project requirements, tapping both offshore and regionally advantageous domestic sources.
Article and accompanying ad promoting advanced manufacturing technology. Ghost-written for PR client Atlas Technologies (Fenton, MI) for publication by a major manufacturing technology trade publication that is read by metal forming operations management in automotive and other durable goods industries.The article explains how achieving fast, controlled access to stamping dies can increase production capacity without increasing the number of presses or adding floor space.
I wrote complete website copy for this world-traveling, music industry non-profit (2018). Portrayed the group's unique combination of artistic achievement and community service.
Integrated care teams are moving patient care services from reactive and preventive to "anticipatory." Over 70,000 Providence Health & Services core leaders and staff across five states received the article in their weekly e-newsletter, part of a 10-article series on population health initiatives at Providence.
I authored this article for an e-newsletter/ social media series that anchored a thought-leadership campaign on mental health. The 5-article “myth” series coincided with a major donation and long-term commitment by Providence related to mental health awareness and services.
After a definitive agreement was signed for the partnership of 34-hospital Providence Health & Services and 16-hospital St. Joseph Health, there was considerable angst within the ranks, especially in California. Along with announcements, we crafted this FAQ for Providence’s managers/staff to help foster the right expectations.
Moving away from dozens of varying software systems and paper charts, a five-state healthcare system embarked on a multi-year conversion to a single Epic Electronic Health Record (EHR) system, impacting 70,000 employees/physicians in 27 medical centers and hundreds of clinics. I led the communications. We needed to address pockets of resistance to this implementation and the upheaval it could cause, so we created this one-page piece that related specific benefits of the new system to the vision for the organization – for both patients and caregivers.
Mission statements that are personal, not corporate, will resonate with all audiences. Better yet, make them in the voice of the customer. I lived and breathed this one for six years.