David Wyld

Content Strategist, Editor, Technical Writer, Writer

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing & Modern Business Press

David C. Wyld (dwyld@selu.edu) is a Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, executive educator, and experienced expert witness. He is the founder and publisher of both The Idea Publishing (http://theideapublishing.com) [The Best in Content Marketing] and Modern Business Press (http://modernbusinesspress.com) [The Best in Academic Journals].
Categories
Content Types
Article, Case Study, Ad/Promotional Copy
More Information
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Publications
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Original Articles

119
medium.com
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October 8th, 2019
medium.com
Article
The Death of the Camera

Lessons from our smartphones absorbing an entire industry

September 22nd, 2019
medium.com
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October 9th, 2019
medium.com
Article
College Football, Inc.

The Saturday Tradition Has Become a Very, Very Big — and Profitable — Business Today. Is That All Bad?

September 20th, 2019
medium.com
Article
Why Quitting is Perhaps the Best Economic Sign of All

The “Quit Rate” is at a post-Great Recession High. Should We Be Worried — or Excited?

September 21st, 2019
medium.com
Article
The Moment of Delivery Is the Key to Your Customer’s Fulfillment

The “last mile problem” will decide the fate of online retail

September 18th, 2019
medium.com
Article
Why Being Anywhere and Everywhere Drives the Smartest Consumer Strategies Today

The data tells a story, and that story says ubiquity wins

September 12th, 2019
medium.com
Article
Have We Reached “Peak Web?”

Maybe, but even if so, we can’t stop innovating

September 12th, 2019
medium.com
Article
Incogmeato: The Best (or Worst) Product Name of All Time

Winner, winner, no chicken for dinner

September 12th, 2019
medium.com
Article
How To Make the Taylor Swift Rule Work for You

It’s one thing to say you’re doing favors without expectations, but another to actually live up to it

September 12th, 2019
medium.com
Article
E Pluribus Unum: Out of Many, One

Wisdom on Leadership for Any Setting Today

September 4th, 2019
medium.com
Article
The Chick-fil-A Model

Want to Make Everything Run Better? Just Benchmark Your Lunch!

September 4th, 2019
medium.com
Article
It Really, Really is All About Attitude

Yes, the numbers do add up to a hundred!

August 30th, 2019
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Article
Can You Legally Claim the Most Common Word in the English Language?

Ohio State is trying to trademark the word “The”

August 23rd, 2019
medium.com
Article
Business Strategy in a Nutshell

A Not So Serious Take on the History of a Simple Idea Made Oh So Complex Today

August 23rd, 2019
medium.com
Article
The RV Index

Does a Slump in Recreational Vehicle Sales Mean That a Recession is On the Way? History Says This Could be the Most Important — and Relatable — Economic Indicator of All!

August 22nd, 2019
medium.com
Article
If You’re in Sales, Never Assume Anything About Anyone

“So, are you retired?”

August 20th, 2019
medium.com
Article
Reinventing the Resume for the Digital Age

The New Rules for Creating Your Personal Sales Brochure for the Attention Economy Are Fast Changing — All for the Better!

August 20th, 2019
medium.com
Article
The Best Idea for the New School Year

Free Meals for Cops at Public Schools Makes for a Winning Situation for All!

August 16th, 2019
medium.com
Article
The Bikers’ Tale

A Lesson on How to Get a True Picture of What Is Really Taking Place at the Front Lines of Your Company

August 15th, 2019
medium.com
Article
Smart Diapers: The Ultimate Killer App

Pampers Has Invented Perhaps the Ultimate Parenting Tool…and Privacy Nightmare

August 13th, 2019
medium.com
Article
Avoiding the “WTF” Moment

Why Having a Truly Diverse Team Matters More Than Ever Today…Everywhere!

August 12th, 2019
medium.com
Article
A Simple Recipe for Success

A Reminder from a Great Chef of What It Really Takes to Be a Great Manager

August 11th, 2019
medium.com
Article
The Sharknado Effect—Why Crazy Ideas Succeed

Sometimes, the best things come out of left field

August 10th, 2019
medium.com
Article
Time for More Action, Less Memes

We Americans Could Take a Lesson from Puerto Rico on How to Marshall Political Outrage for Good…Rather Than for Humor

August 6th, 2019
medium.com
Article
Every Last Nickel

What might the coins that we choose, yes, choose, to leave behind at the TSA security checkpoint say about us?

August 6th, 2019
medium.com
Article
If You Offer Cheap Beer, They Will Come!

How one university in Louisiana is trying to buck the slide in college football attendance by offering fans more for less

August 5th, 2019
medium.com
Article
Why Politicians Might Be Your Best Media and Marketing Clients

Politics: Today’s ultimate growth market

August 4th, 2019
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Article
If Only More of Life Had the “Elam Ending”

What if reaching a target score was the way we lived life, did business, etc.?

August 24th, 2019
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Article
How Can Marketing Help Spread Climate Change Awareness?

Record heat, storms, and floods — maybe it’s time for a rebrand

July 30th, 2019
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Article
How Macy’s Got Caught Up in a Social Media Scandal Over “Mom Jeans”

The story of a plate they badly missed the mark on

July 29th, 2019
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Article
Can You Embarrass People Into Environmental Awareness?

Using demarketing to stop people from using plastic bags

July 18th, 2019
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Article
If Everyone Loved Their Job As Much As My Waitress, We’d Be Set

A story about the importance of attitude

July 25th, 2019
medium.com
Article
B-R-A-I-N IT!

Great Advice for Making the Most Important Decisions in Your Life and in Your Business

July 7th, 2019
medium.com
Article
Where’s the Beef?

It appears that people are really going to McDonald’s for — gulp — the quality of the food.

June 27th, 2019
medium.com
Article
The Customer Service Equation in an Omnichannel World

It All Comes Down to Communication, Communication, Communication Today!

June 24th, 2019
01.media
Article
The Tech Yield Curve Inversion

What does it mean for media and for marketers now that we are spending more time interacting with our mobile devices than passively watching TV?

June 3rd, 2019
unbalanced.media
Article
In Praise of the Greatest Ad in the History of Women's Sports

The German Women's National Team is making waves with a new advertisement that speaks volumes about them—and the (mis)perceptions of women's sports in general

June 3rd, 2019
journal.media
Article
Does Fairlife Have a Future Life?

Sometimes, brands do die from terminal-level bad publicity!

June 3rd, 2019
journal.media
Article
It’s Above Me Now!

A case study on how all employees and companies should handle that—hopefully rare—very racist customer.

June 3rd, 2019
feast.media
Article
Part 2: Would You Like A Fight With That?

McDonald's is at the forefront of a growing concern over worker—and customer—safety today. Is there a solution, or is it just "the way things are today?"

May 21st, 2019
journal.media
Article
Simple Works!

Why do marketers always seem to go to the complex, when simplicity sells?

May 31st, 2019
feast.media
Article
Part 1: Would You Like A Fight With That?

McDonald's is at the forefront of a growing concern over worker—and customer—safety today. Is there a solution, or is it just "the way things are today?"

May 21st, 2019
journal.media
Article
Part 2: What It Takes to Stay Close to the Customer Today

Why it is strategically so very important to be engaged in a very real and ongoing conversation with your customers today!

May 20th, 2019
journal.media
Article
Part 1: What It Takes to Stay Close to the Customer Today

Why it is strategically so very important to be engaged in a very real and ongoing conversation with your customers today!

May 11th, 2019
unbalanced.media
Article
The Fight in Little Phoenix

A kid, a karate studio, and a moment to inspire us all to do better—and to do better at motivating and leading others.

May 15th, 2019
feast.media
Article
Would You Like a Whopper with Your Traffic Jam?

A new advertising campaign from Burger King in Mexico City might portend the future of in-car mobile marketing.

May 10th, 2019
journal.media
Article
A Most Epic Branding Fail

Why it is so very important to look at your marketing, and advertising from every angle–even upside down!

May 13th, 2019
journal.media
Article
Shall We Dance in the Open Kitchen?

See what happens when you mix real estate and 'Dancing with the Stars' in the age of attention.

April 18th, 2019
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