David Wyld

Content Strategist, Editor, Technical Writer, Writer

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing & Modern Business Press

David C. Wyld (dwyld@selu.edu) is a Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, executive educator, and experienced expert witness. He is the founder and publisher of both The Idea Publishing (http://theideapublishing.com) [The Best in Content Marketing] and Modern Business Press (http://modernbusinesspress.com) [The Best in Academic Journals].
Categories
Content Types
Article, Case Study, Ad/Promotional Copy
More Information
Location|Languages
Publications
N/A

Original Articles

113
medium.com
Article
Why Being Anywhere and Everywhere Drives the Smartest Consumer Strategies Today

The data tells a story, and that story says ubiquity wins

September 12, 2019
medium.com
Article
Have We Reached “Peak Web?”

Maybe, but even if so, we can’t stop innovating

September 12, 2019
medium.com
Article
Incogmeato: The Best (or Worst) Product Name of All Time

Winner, winner, no chicken for dinner

September 12, 2019
medium.com
Article
How To Make the Taylor Swift Rule Work for You

It’s one thing to say you’re doing favors without expectations, but another to actually live up to it

September 12, 2019
medium.com
Article
E Pluribus Unum: Out of Many, One

Wisdom on Leadership for Any Setting Today

September 4, 2019
medium.com
Article
The Chick-fil-A Model

Want to Make Everything Run Better? Just Benchmark Your Lunch!

September 4, 2019
medium.com
Article
It Really, Really is All About Attitude

Yes, the numbers do add up to a hundred!

August 30, 2019
medium.com
Article
Can You Legally Claim the Most Common Word in the English Language?

Ohio State is trying to trademark the word “The”

August 23, 2019
medium.com
Article
Business Strategy in a Nutshell

A Not So Serious Take on the History of a Simple Idea Made Oh So Complex Today

August 23, 2019
medium.com
Article
The RV Index

Does a Slump in Recreational Vehicle Sales Mean That a Recession is On the Way? History Says This Could be the Most Important — and Relatable — Economic Indicator of All!

August 22, 2019
medium.com
Article
If You’re in Sales, Never Assume Anything About Anyone

“So, are you retired?”

August 20, 2019
medium.com
Article
Reinventing the Resume for the Digital Age

The New Rules for Creating Your Personal Sales Brochure for the Attention Economy Are Fast Changing — All for the Better!

August 20, 2019
medium.com
Article
The Best Idea for the New School Year

Free Meals for Cops at Public Schools Makes for a Winning Situation for All!

August 16, 2019
medium.com
Article
The Bikers’ Tale

A Lesson on How to Get a True Picture of What Is Really Taking Place at the Front Lines of Your Company

August 15, 2019
medium.com
Article
Smart Diapers: The Ultimate Killer App

Pampers Has Invented Perhaps the Ultimate Parenting Tool…and Privacy Nightmare

August 13, 2019
medium.com
Article
Avoiding the “WTF” Moment

Why Having a Truly Diverse Team Matters More Than Ever Today…Everywhere!

August 12, 2019
medium.com
Article
A Simple Recipe for Success

A Reminder from a Great Chef of What It Really Takes to Be a Great Manager

August 11, 2019
medium.com
Article
The Sharknado Effect—Why Crazy Ideas Succeed

Sometimes, the best things come out of left field

August 10, 2019
medium.com
Article
Time for More Action, Less Memes

We Americans Could Take a Lesson from Puerto Rico on How to Marshall Political Outrage for Good…Rather Than for Humor

August 6, 2019
medium.com
Article
Every Last Nickel

What might the coins that we choose, yes, choose, to leave behind at the TSA security checkpoint say about us?

August 6, 2019
medium.com
Article
If You Offer Cheap Beer, They Will Come!

How one university in Louisiana is trying to buck the slide in college football attendance by offering fans more for less

August 5, 2019
medium.com
Article
Why Politicians Might Be Your Best Media and Marketing Clients

Politics: Today’s ultimate growth market

August 4, 2019
medium.com
Article
If Only More of Life Had the “Elam Ending”

What if reaching a target score was the way we lived life, did business, etc.?

August 24, 2019
medium.com
Article
How Can Marketing Help Spread Climate Change Awareness?

Record heat, storms, and floods — maybe it’s time for a rebrand

July 30, 2019
medium.com
Article
How Macy’s Got Caught Up in a Social Media Scandal Over “Mom Jeans”

The story of a plate they badly missed the mark on

July 29, 2019
medium.com
Article
Can You Embarrass People Into Environmental Awareness?

Using demarketing to stop people from using plastic bags

July 18, 2019
medium.com
Article
If Everyone Loved Their Job As Much As My Waitress, We’d Be Set

A story about the importance of attitude

July 25, 2019
medium.com
Article
B-R-A-I-N IT!

Great Advice for Making the Most Important Decisions in Your Life and in Your Business

July 7, 2019
medium.com
Article
Where’s the Beef?

It appears that people are really going to McDonald’s for — gulp — the quality of the food.

June 27, 2019
medium.com
Article
The Customer Service Equation in an Omnichannel World

It All Comes Down to Communication, Communication, Communication Today!

June 24, 2019
01.media
Article
The Tech Yield Curve Inversion

What does it mean for media and for marketers now that we are spending more time interacting with our mobile devices than passively watching TV?

June 3, 2019
unbalanced.media
Article
In Praise of the Greatest Ad in the History of Women's Sports

The German Women's National Team is making waves with a new advertisement that speaks volumes about them—and the (mis)perceptions of women's sports in general

June 3, 2019
journal.media
Article
Does Fairlife Have a Future Life?

Sometimes, brands do die from terminal-level bad publicity!

June 3, 2019
journal.media
Article
It’s Above Me Now!

A case study on how all employees and companies should handle that—hopefully rare—very racist customer.

June 3, 2019
feast.media
Article
Part 2: Would You Like A Fight With That?

McDonald's is at the forefront of a growing concern over worker—and customer—safety today. Is there a solution, or is it just "the way things are today?"

May 21, 2019
journal.media
Article
Simple Works!

Why do marketers always seem to go to the complex, when simplicity sells?

May 31, 2019
feast.media
Article
Part 1: Would You Like A Fight With That?

McDonald's is at the forefront of a growing concern over worker—and customer—safety today. Is there a solution, or is it just "the way things are today?"

May 21, 2019
journal.media
Article
Part 2: What It Takes to Stay Close to the Customer Today

Why it is strategically so very important to be engaged in a very real and ongoing conversation with your customers today!

May 20, 2019
journal.media
Article
Part 1: What It Takes to Stay Close to the Customer Today

Why it is strategically so very important to be engaged in a very real and ongoing conversation with your customers today!

May 11, 2019
unbalanced.media
Article
The Fight in Little Phoenix

A kid, a karate studio, and a moment to inspire us all to do better—and to do better at motivating and leading others.

May 15, 2019
feast.media
Article
Would You Like a Whopper with Your Traffic Jam?

A new advertising campaign from Burger King in Mexico City might portend the future of in-car mobile marketing.

May 10, 2019
journal.media
Article
A Most Epic Branding Fail

Why it is so very important to look at your marketing, and advertising from every angle–even upside down!

May 13, 2019
journal.media
Article
Shall We Dance in the Open Kitchen?

See what happens when you mix real estate and 'Dancing with the Stars' in the age of attention.

April 18, 2019
journal.media
Article
The "HGTV Effect"

House flipping looks so very easy on TV. Could the "flip" lead to another "flop" in the housing market?

April 9, 2019
journal.media
Article
Scenes From the Retail Apocalypse

The latest projections for physical retail stores highlight that "Winter is coming," and all retailers need to rethink their strategies–quickly!

April 10, 2019
01.media
Article
The Smartphone Future

The growth of retail–of all forms–is quite literally in the hands of consumers.

April 6, 2019
feast.media
Article
Part 1—What is a Restaurant Today?

Virtual eateries provide new opportunities for small businesses to expand without expanding.

April 6, 2019
styled.media
Article
The Next Kardashians?

Convicted, ruthless, legendary drug lord Joaquin "El Chapo" Guzmán is now aiming to be a fashionista–and even a lifestyle brand–from prison! Who says crime doesn't pay?

March 31, 2019
journal.media
Article
Advertisers Are Warming Up to Smart TV in a Big Way

With laser-precision targeting, addressable advertising is beginning to take-off.

February 28, 2019
© ClearVoice, Inc.