David Wyld

Content Strategist, Editor, Technical Writer, Writer

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing & Modern Business Press

David C. Wyld (dwyld@selu.edu) is a Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, executive educator, and experienced expert witness. He is the founder and publisher of both The Idea Publishing (http://theideapublishing.com) [The Best in Content Marketing] and Modern Business Press (http://modernbusinesspress.com) [The Best in Academic Journals].
Categories
Content Types
Article, Case Study, Ad/Promotional Copy
More Information
Location|Languages
Publications
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Original Articles

54
01.media
Article
Part 2: Today, the Equation Is Simple—Faster Internet Access Equals Greater Economic Opportunity!

We have known for some time that the U.S. lags many nations in internet access. However, today, where you live may well determine not just your download speeds, but your career and business prospects as well! What can be done about this growing disparity happening all across America?

January, 6 2019
journal.media
Article
Dollar Store America

The fastest growing—really, the only growing—segment of retail is dollar stores. What does this say about the American consumer and the future of retail?

January, 12 2019
journal.media
Article
The Ultimate Interview Test

Why does a CEO put interviewees through a unique, contrived experience in order to see a glimpse of their true character? A hint—it involves bacon!

January, 12 2019
proof.media
Article
God Bless America! Pizza and Beer Delivered to Your Door!

Pizza Hut has just announced that it will be rapidly expanding its ability to deliver six packs of brewskies along with your pizza order. Will it be long before Americans never leave their sofa, and what will that mean for your business?

January, 8 2019
01.media
Article
Part 1: Today, the Equation Is Simple - Faster Internet Access Equals Greater Economic Opportunity!

All around us, we see how our work and our lives have changed, thanks simply to Internet access. Now, having fast, reliable access to the Web has become essential to our economic well-being today—both individually and collectively, making improving our digital infrastructure a top priority.

January, 4 2019
01.media
Article
Part 2: Alexa, Buy Me... Anything!

Smart speakers are a fast-rising, exciting new technology. However, the big question for marketers is when—and if—consumers will really start using them to order all our "stuff."

January, 3 2019
01.media
Article
Part 1: Alexa, Buy Me... Anything!

Smart speakers are a fast-rising, exciting new technology. However, the big question for marketers is when—and if—consumers will really start using them to order all our "stuff."

January, 2 2019
theswamp.media
Article
What Do Alexandria Ocasio-Cortez and Melania Trump Have in Common?

Both of these prominent political figures were named to the same list by Fast Company magazine for their branding efforts in 2018. One the best and one the worst. In a year dominated by politics, it is fitting that political branding is now viewed in the same way we market everything from drugs to soap to cars.

December, 29 2018
theswamp.media
Article
Get Out! (...Of Our Doubletree Hotel)

It just keeps happening. How many more times must we see individuals being harassed, just because of their skin color? And what, if anything, can companies do to prevent the "Earl Thing" from wrecking their name, their brand, their image, and yes, their business?

December, 28 2018
unbalanced.media
Article
The Now Constant Crisis of Empty Seats in Sports

American sports, and indeed sports around the globe, are seeing more and more consumers vote with their feet—or really, their backsides—and choosing to not attend live sporting events. Is there a way to reverse the attendance decline and create new opportunities in the process?

December, 24 2018
01.media
Article
A Crisis of Trust

Facebook faces a dilemma unlike really any large tech company in history. What happens when your customers distrust both you and your product?

December, 20 2018
journal.media
Article
Yes, Someday We May Be Saying the Same Things About Amazon, Google, and Walmart!

Like many other companies before it, Sears once was in a commanding position, dominating its industry. However, the "invisible hand" of competition works in rather a predictable manner. Could today's corporate giants face the same fate as Sears?

December, 17 2018
journal.media
Article
What Does It Take to Be the "Best" of Companies Today?

Another best companies to work for list has been published. So, is your company on it? If not, you have work to do - real work to do - as a manager.

December, 17 2018
theswamp.media
Article
Grand Theft Government

A recent case of a secretary bilking the U.S. Air Force out of well over a million dollars in fraudulent pay illustrates just why there is the need for all the pesky control and oversight mechanisms in any organization—not just in government. However, when is too much control a bad thing?

December, 16 2018
journal.media
Article
It's All in One Name

We talk a great deal about branding today across every type of business. Today, more and more law firms are going simple—with one name, to improve their identity. It's simply a matter of counting syllables and finding eyeballs.

December, 15 2018
01.media
Article
The Tale of Boris, the Not So Intelligent Robot

A recent story out of Russia hailed a new robot as a sign of the state's success in mastering advanced technologies. However, the truth was soon unearthed thanks to the wisdom of the social media crowd, and the "robot" turned out to be the embodiment—literally—of "fake news."

December, 13 2018
theswamp.media
Article
Economics 101 in Action

Police gun buyback programs have become a staple across the country to take guns off the streets. What happens, though, when someone makes those wanting to trade-in their firearms for cash, prizes, or gift cards a higher offer?

December, 12 2018
unbalanced.media
Article
Wide Right, Wide Left: How We Handle Adversity Matters

A Valuable Lesson on Civility and Caring from One Kicker's Misfortune and the Reaction to It

September, 20 2018
theswamp.media
Article
Oh, Boy!: Why Optics Matter

In an era of #MeToo, you have to REALLY think through staging.

September, 21 2018
motivation.media
Article
You've Got to Be Ready for Your Next Opportunity!

A kicker from Wake Forest University shows why you always have to be prepared to succeed!

September, 22 2018
journal.media
Article
Making a Big Change

Weight Watchers has helped millions transform their lives, now they are attempting to transform their brand.

September, 24 2018
journal.media
Article
Can Removing an Apostrophe Save a Failing Brand?

Papa John's is betting big on a subtle name change. Will it work?

September, 25 2018
journal.media
Article
The Looming Death of Sears

One of America's most storied companies is in its last days. What does this mean for the future of retail?

September, 25 2018
motivation.media
Article
Motivation for the AARP Generation

Lessons from Sir Paul McCartney

October, 1 2018
journal.media
Article
How Not to Leave Your Job

Seattle's Earl Thomas provided a memorable exit... and a lesson on how not to make your own exit.

October, 2 2018
journal.media
Article
A Toys "R" Us Revival?

The Very Real Prospects for Resurrecting an Iconic Brand

October, 4 2018
viva.media
Article
#MeToo Comes to the Workplace

Sexual harassment cases are on the rise with the increased attention on the subject in the media, culture, and politics. More and more people are simply asking: What does all of this mean?

October, 5 2018
futurism.media
Article
Rebranding a Religion

The "Mormon" Tabernacle Choir is no more, begging the question: Can you change the identity of a faith?

October, 8 2018
education.media
Article
The Curious Case of Long Beach State...or Whatever You Call It!

One university's struggle with its name—and its many mascots—demonstrates the importance of branding in sports marketing and beyond.

October, 9 2018
journal.media
Article
Stamps.com Has Nothing on This Guy!

One postal worker's massive theft of postage stamps highlights just how big a problem internal theft is for all organizations.

October, 12 2018
education.media
Article
Part I: Should a University Have to Pay the University to Market the University?

The Curious—and Possibly Prescient—Case of the University of Illinois in the Age of Attention

October, 14 2018
psyche.media
Article
The Power of Addiction...and a Message of Hope

One remarkable family chose to use their daughter’s obituary as an opportunity to help save the lives of others.

October, 16 2018
journal.media
Article
The High Cost of Managing Without Flexibility

A 'teachable moment' in building, and maintaining, your corporate reputation from McDonald's.

October, 15 2018
longevity.media
Article
True Innovation for Good (Part 1)

A New Zealand-based startup is pioneering foods to improve the quality of care and health outcomes for those with swallowing difficulties. We explore why this nutritional advance is such an important development for those dealing with Alzheimer's and Dementia.

October, 29 2018
journal.media
Article
Scout Fight

It's the Girl Scouts vs. the Boy Scouts in a legal turf battle for the Scout brand.

November, 7 2018
journal.media
Article
Yes, Sometimes Real Leaders Do Clean Toilets

A Dallas elementary school principal demonstrated through her actions what a true servant leader should be.

November, 12 2018
theswamp.media
Article
Step 1: Google It!

A political leader in South Africa makes the ultimate branding mistake, forgetting to Google the name for her new political party. However, what happened afterward is truly remarkable.

November, 19 2018
beat.media
Article
The Cautionary Tale of Jered Threatin

This is a lesson on how in today's age of media, you can create fake buzz on social media, but the internet—and the marketplace—has a way of discovering the real truth.

November, 11 2018
journal.media
Article
This Is Us

No matter the type of business, no matter how many employees there are, and regardless of how busy things may be, all employees need to know a basic fact—that is simply that we are all on the same team!

December, 3 2018
journal.media
Article
Uber Me to the Hospital, Stat!

With a rising number of people choosing to take a rideshare to the hospital instead of an expensive ride in an ambulance, perhaps it is time to rethink how we handle emergency calls overall.

November, 20 2018
motivation.media
Article
Should You Be Your Own "Monday Morning Quarterback?"

New research shows that we make different—and better— decisions when we are thinking about what others should do —or should have done—than we do for ourselves. So, how can we make this idea work for us in our lives and in our careers as we go about making choices?

November, 23 2018
thechain.media
Article
Virtual Currency Mining, Real Job Firing

The headmaster at a school in China learns the hard way that stealing electricity and bandwidth doesn't pay.

November, 17 2018
01.media
Article
Splitting Hairs, Everywhere

What it means for management, and for society, when we expect indisputable video evidence...of everything.

November, 12 2018
journal.media
Article
The Price Isn't Always Right

Think we shop for value? Think again. Sometimes, a higher price will help sell more of a product. What does this mean for companies and for consumers?

November, 13 2018
feast.media
Article
Give Us More (And More) Fried and Fatty!

Applebee's believes Americans are stressed like never before, and they crave comfort food to make life seem better. Will their turnaround strategy work?

November, 8 2018
longevity.media
Article
True Innovation for Good (Part 2)

A New Zealand-based startup is pioneering foods to improve the quality of care and health outcomes for those with swallowing difficulties. We explore why this nutritional advance is such an important development for those dealing with Alzheimer's and Dementia.

October, 30 2018
theswamp.media
Article
And Now, Trump Football Jerseys!

Taking Presidential Branding to a New Level

October, 22 2018
education.media
Article
Part II: Should a University Have to Pay the University to Market the University?

The Curious—and Possibly Prescient—Case of the University of Illinois in the Age of Attention

October, 15 2018
01.media
Article
Old Ways and Old Devices Are Hampering the Digital Revolution

A new study from eMarketer shows that legacy technology—the established platforms, databases, and devices used in organizations—is the chief obstacle to overcome as firm's seek to pursue their digital strategies. How can tech leaders overcome the human instinct to cling to one's established ways and the devices you are comfortable with?

November, 26 2018
journal.media
Article
Branded as a Rat

A story from Hawaii shows the challenge for brands in the digital age. Indeed, one Snapchat can change the trajectory of a company in an instant these days.

November, 23 2018
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