Deb Schmidt

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Fortune 500 writer. B2B. B2C. Technology. Healthcare. Travel & Leisure. Hospitality. Marketing content and copywriting for every business communications asset. https://www.brandstory.online

Deb is a Creative Leader, Brand Guru, Marcom Pro, Marketing Content Strategist and Marketing Content Writer who has been working (playing, actually) with ideas, strategies and words for 15+ years and still loves doing it. So, what's her personal elevator speech these days? Here goes: Creative with wit :) Strategic, integrated thinker. Corporate marketing and ad agency experience. Created billion dollar brands and start-up personalities. B2B and B2C. That's the short end of it.

Deb has been fortunate to work in Fortune 500 technology companies to communicate and take a product or service to a global marketplace. And she has jumped into the ad agency side of things to create work that relates to customers and makes them want a product or service more than anything else they imagine. She encourages big sky thinking to let a product or service expand and breathe. That means solving marketing challenges from a helicopter view all the way down to the tactical level. Deb directs marketing campaigns, branding guidelines, marketing plans, internal communications, executive communications, event planning, public relations, crisis communications and social media. You name it. If it relates to marketing and telling a brand story, count her in.
Categories
Content Types
Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Script, Recipe, Landing Page
More Information
Bowling Green State University, B.S. Marketing/Journalism
Dayton, OH, USA|English
Publications
N/A

Published Content

32
thewagner.agency
Blog Post
Better Customer Experiences Combine Automation With Human Interaction

We’re living and working in a digitally-immersed world. No question. Digital control sales, marketing, support and every other customer engagement. Digital is a business imperative and customers have become acclimated to engaging in that way. There are so many efficiencies and interaction improvements that digital is directly responsible for, but human connections ultimately seal the deals. Automation like Artificial Intelligence technologies can facilitate quicker response times, improve customer engagement and improve employee productivity. Automation can vary across the customer lifecycle but introducing human interaction can be memorable as well as productive.

prosearch.com
Website Copy
ProSearch Strategies

Discovery the way it should be. At ProSearch, we want corporate legal departments and law firms to experience discovery the way we know it: simple, refined, and focused. With our comprehensive, fully-integrated stack of technology and workflow solutions, you can free up time, money, and people for high-level strategic planning and business goals instead of spending those resources managing a dense web of discovery activities. Designed to progress in value year-over-year, our robust processes and infrastructure allow you flexibility and invention throughout your discovery challenges.

October 14th, 2019
banyan.com
Website Copy
Banyan Social

Banyan streamlines your workflow to make online engagement easy—so your business is more personal, more relevant, and more connected.

calyxit.com
Blog Post
10 Reasons Why You Need an IT Solutions Provider to Guide Cloud Migration

When it comes to managing enterprise workloads, the cloud rules. Nothing else enables them to run smarter and reduce cost when it comes to IT services for business. “Cloud services are definitely shaking up the industry,” said Sid Nag, research vice president at Gartner. “At Gartner, we know of no vendor or service provider today whose business model offerings and revenue growth are not influenced by the increasing adoption of cloud-first strategies in organizations. What we see now is only the beginning, though. Through 2022, Gartner projects the market size and growth of the cloud services industry at nearly three...

September 17th, 2019
basicsolutions.com
Blog Post
Infrastructure Will Be Critical in the Internet of Things

Data in the IoT infrastructure has to be protected along every point and at every destination. Data encryption and integrity protection will be critical in minimizing threats in any organization. Infrastructure development and maintenance will be critical in Internet of Things applications not only for real-time processing and accessibility but also for the proper security measures that keep an organization and its data safe. Planning and maintaining an effective infrastructure will be an ongoing process and a critical one in ensuring data integrity for all involved.

blog.vipstructures.com
Blog Post
Workplace Environment Trends

Employees spend the majority of their days in the office and as a result, the office environment has a big impact on well-being and productivity. It’s important that companies invest in workplace designs that enhance the employee experience, which can help improve the quality of their work while increasing employee satisfaction and retention. Interior design trends for office and mixed-use space have been changing rapidly as technologies evolve. We’re also gaining more knowledge on how to use spatial arrangements to foster communication and collaboration.

April 25th, 2018
blog.scorebuddyqa.com
Blog Post
Why QA Spreadsheet Tools Hinder Assessment

Spreadsheets used to be the go-to tool for every call center manager to gather quality assessment data so they could evaluate agents and operations. Using digital scorecards to keep pace with a center’s activity will streamline your process and reveal new opportunities for improvement. So it's high-time you stop using spreadsheets for call center QA. However, there are still some who hold on to their spreadsheets for the familiarity they provide and the fact they can modify easily. But that’s about the extent of their benefits. In fact, spreadsheets can actually work against achieving your call center’s quality goals and objectives. So why would you continue to use them?

May 8th, 2018
flcoldwellbanker.com
Blog Post
What You Should Know About the Teacher Next Door First Time Home Buyer Program

Being a teacher is one of the hardest jobs out there and those who choose this career path know the ups and downs of working in education. Some also know the frustrations of not being able to afford a home, especially in certain areas of the U.S. where housing costs continue to rise. The Home Affordability Challenge for New Teachers According to a study conducted by The National Council on Teacher Quality, monthly house payments can be a real roadblock in many school districts.

April 5th, 2018
izea.com
Blog Post
How to Create a Successful Influencer Marketing Campaign

Consumers are wary of paid ads, and either ignore them or don’t trust them. But they do pay attention to recommendations from friends, family, and influencers. Enter the Influencer Marketing Campaign. The influence of the influencer is increasing. A study conducted by Twitter and Annalect, an analytics firm, found that nearly half of the people surveyed depend on recommendations from influencers before they make a purchase.

January 6th, 2017
joon.us
Blog Post
How developments in the telecom industry change the way you should engage your audience

Trends and predictions for the telecom industry show that things will not show any signs of slowing down in 2019. Solutions such as 5G wireless, deeper mobile entrenchment, artificial intelligence integration, data management, and cloud computing will dramatically change consumer use. Some key telecom industry developments include: US spending of over $1 trillion on IoT over the next few years A rapidly increasing rate of shipment of mobile IoT devices Cloud computing is a fast-growing area for the IT sector Big data solutions are merging with AI capabilities for better data management AI has great potential for smartphone device manufacturers AI and 5G will be important innovations

January 31st, 2019
sfinsider.sfgate.com
Blog Post
Decadent Indulgence: Ghirardelli Chocolate in San Francisco

Maker of premium chocolates, the Ghirardelli Chocolate Company is the third-oldest chocolate manufacturer in the U.S. Based out of San Francisco, the company got its start in the area beginning in 1852. The Ghirardelli Chocolate Company in San Francisco features three unique locations within close proximity to the company headquarters at Ghirardelli Square, including the Ghirardelli Chocolate Marketplace, the Original Chocolate Manufactory and Ghirardelli On-The-Go. With more than 100 years in the chocolate-making business, today the company’s locations throughout the city of San Francisco offer a variety of chocolate, ice cream and soda fountain items for family and friends.

December 6th, 2017
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Ebook
IZEA / What is Influencer Marketing?

ou’ve got a great product and you want the world to know about it. What’s the most effective way to get people to pay attention? These days, it’s influencer marketing. In the simplest of terms, Influencer Marketing is using the clout of a popular figure or leader—usually someone with a significant social media following—to get the word out about your company or product. Influencer marketing is similar to word-of-mouth advertising, but it’s not exactly the same thing. When your company depends on word-of-mouth marketing, it’s depending on current customers being so thrilled with your product that they are going to naturally want to tell all their friends and family about it. When you work with an influencer, you ask him or her to promote your product for you. An influencer doesn’t have to be a current customer of your company, but it definitely helps if he or she has some interest in or connection to what you’re selling. If you hire an influencer, what can you expect him or her to do for you? That really all depends. Influencer marketing can take several forms. It can be as simple as hiring someone to take an Instagram photo with your product. You can also hire an influencer to create a blog post reviewing your product. Some companies have success working with YouTubers, who create videos featuring a product. The success or failure of an influencer marketing campaign depends largely on finding the right influencer and the right platform for your product.

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Ebook
IZEA / Influencer Marketer's Guide to Instagram

The influencer marketing trend may seem to have just popped up out of nowhere, but it’s actually been brewing for several years, largely due to the increase in ad blocking technology in online media. The shifting buying patterns of Millennials (those young people aged 18-34 who have come of age in the 21st century) had a big impact on how brands generate awareness and increase engagement, thus fueling the rise of the influencer marketing movement. Millennials typically want to examine things and come to their own conclusions. The atypical Millennial doesn’t always trust what other people promote. This makes influencers their prime source of brand information, as opposed to more traditional methods of advertising and TV broadcasting. Millennials are avid “cord cutters” too, foregoing television and using social media as their primary source for news and other information. This just further entrenches influencers into their digital worlds.

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Ebook
Banyan / Doctors are people too.

As a successful healthcare professional, you live by a code to treat patients as people, not just their symptoms. Resulting from your whole-hearted approach, your practice has a roster of appreciative patients who gladly refer their friends and family members to you. Social media and online marketing can amplify the influence of these positive patients who are advocates for your practice. New patients will entrust you with the wellbeing of their families when they know, like and trust you. In return for your genuine concern and caring, these appreciative patients keep their appointments, accept treatment recommendations and work with you to achieve successful outcomes. Sometimes, they even show their appreciation by writing thankyou notes. Or they might send goodies your way. We help you harvest your patients' goodwill and publish it to the world— online, where new patients live.

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Ebook
Teradata / Marketing Technology Decisions in a Data Driven World

The recent onslaught of evolving commercial technology and the massive volume of data that has come with it has put the customer right at the center of everything. Customers are in control like never before and can make purchasing decisions at any time, through any channel. Herein lies an overwhelming challenge for the marketers driving enterprise brands. Companies must be prepared not only to understand customer behavior, but also to be ready to react and engage on the fly. Subsequently, sophisticated marketing technology capabilities must evolve to partner with data-driven marketing initiatives. Technology solutions must be viewed as the foundation of consistent omnichannel customer experiences. So if it is the responsibility of marketers to understand, interact, and engage appropriately — essentially deliver complex data-driven marketing campaigns — then what technologies are necessary?

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Scorebuddy / Gap Analysis for Individual Training in the Call Center

Today’s call centers are on the front lines of most customer communications. Agents are called upon to not only manage direct interactions but perform at levels that engender customer loyalty for the long-term. That’s a heavy load but certainly one that skilled agents and center managers can manage. Quality assurance is the key dynamic and can be left to subjective interpretation without benefit of more analytic tools. Fortunately, agent scorecards can reveal strengths and weaknesses as a baseline for root cause analysis. Further investigation will reveal gap analysis and areas where training can dramatically improve call center activity as it works toward the goal of customer delight.

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Whitepaper
RoomKey / The Impact of a PMS in the Guest Lifecycle

A hotelier is responsible for more than just daily operations—they’re in charge of identifying opportunities to boost guest experiences that will increase loyalty and ultimately build revenue. A next generation Property Management System (PMS) plays a vital role in improving the guest experience as well as the hotel’s efficiency and profitability. This paper is the second in a series of recommendations on using a PMS to address all stages before, during and after a guest’s visit. It focuses on the first three stages of the Guest Life Cycle (GLC): pre-arrival, arrival and occupancy. Any hotel manager who isn’t using a PMS is missing out on potential bookings. The purpose of this paper is to explore how a PMS—the technology hub of a hotel—can capture more revenue and reduce the risk of lost profitability opportunities. Today it’s critical to manage every stage of the guest experience—from travel plans and hotel arrival to check out and any post-stay activities. Customer care starts long before guests step into the lobby. With increased touch points comes valuable potential for improved communication that can capitalize on more than just room revenue. A PMS is an indispensable technology tool for all aspects of the hotel business—improved operations, smarter marketing and sales initiatives as well as better efficiency at reduced costs.

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Whitepaper
RoomKey / 5 Key Challenges a PMS Can Overcome to Improve Guest Departures and Post-Stay Relationships

Regardless of property type, customer base or generated revenue, there is one consistent element that unifies all hotels: the guest life cycle. The relationship with customers is critical to the future of any property and must be nurtured throughout every step from pre-arrival through departure and beyond. This white paper will address the challenges hoteliers face in the final stage of the guest life cycle—departures—as well as some best practices to cultivate customer relationships after the official end of the life cycle. A Property Management System (PMS) is essential to departures and post-guest life cycle activities because it not only helps with reconciliation as a guest leaves the property but also works to encourage customer loyalty for repeat business.

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Whitepaper
Teradata / Moving To The Forefront of Technology

Today’s marketers are tasked with attaining ideal customer engagement, which requires using tools for more accurate targeting, strengthened loyalty, and understanding of customer needs. Customers want to connect with businesses when they want to, in whatever way they choose, and they want immediate information. Capitalizing on these demands can position a marketing organization for success, but it also can be challenging to stay ahead of customer expectations, while meeting internal business goals. Savvy marketers know that they must also stick their toe into the technology pond to achieve true data-driven marketing, because the line between online and offline channels is not as defined as it once was. Marketing creativity and delivery will be continually impacted by each new digital evolution. The roads are wide open for social and mobile advancement, and according to Gartner, there will be nearly 26 billion devices on the “Internet of Things” by 2020 – yet another challenge/opportunity to address. Where will the digitization of customer interactions take your brand? How can you anticipate what the ideal customer relationship will look like? How will digitization affect your internal marketing operations? Talent, budgets, and creative best practices must be invigorated for efficient data-driven campaigns that lead to more meaningful customer engagements and ultimately, higher revenue for your company. In this white paper, we’ll talk about what digital marketing success can look like, which obstacles may be in the way, and how to get your digital strategies up to speed.

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Whitepaper
Teradata / Email Marketing Fundamentals and Best Practices Guide

Successful email marketing requires a solid understanding of the best practices that will result in clean looking messages that improve delivery and overall performance for campaigns. Following some standard guidelines can help legitimate email messages pass through spam/junk filters that might otherwise block your communications. Insights are then gained from testing to determine what works best for each brand and industry.

izea.com
Blog Post
5 Content Marketing Tools Everyone Should Be Using

Publishing content is no longer optional for businesses today. In order to have any presence in the world, it’s necessary to create a website and publish a blog—at the very least. For those who want to do more than just survive in the digital marketplace, it’s critical not only to produce content but to utilize specialized content marketing tools to optimize and distribute content to the best advantage. There are a wide variety of tools available in the digital space, but savvy marketers keep their choices simple to work most effectively.

February 21st, 2017
izea.com
Blog Post
8 Strategies to Recycle, Reuse and Repurpose Content

Every company should be working a content marketing strategy to stay relevant in their marketplace today. Content is king for all facets of a company’s online presence, and most businesses acknowledge the importance of it. However, it takes a concerted effort to continually develop new content on a regular basis. Sources dry up, writers hit inspirational blocks, and sometimes businesses just aren’t sure all their efforts are working. But, the key to staying relevant with your audience and search engines is to repurpose content in new and exciting ways.

February 20th, 2017
izea.com
Blog Post
Top Entrepreneur Influencers
January 24th, 2017
izea.com
Article
How to Increase Facebook Reach Without Paying For It

Savvy marketers know that Facebook is still the most popular social influencer marketing platform for businesses. It is the first social network to reach one billion registered users, and at the end of Q3 2016 boasted 1.79 billion monthly active accounts. But while that is encouraging, there’s also a challenge in that Facebook marketers are seeing a decline in organic reach due to the sheer volume of potential posts available to users. Fortunately, while Facebook is becoming more of a “pay to play” platform, there are still ways that brands can increase Facebook reach without paying for it.

January 4th, 2017
izea.com
Blog Post
15 Reasons to Add An Influencer Marketing Strategy to Your 2017 Budget

It’s definitely an influencer economy. Consumers are now in charge of the store, the buyer’s journey, and all communication preferences. If there’s any doubt, just check out brands like Arby’s, Gap, and Mercedes-Benz, who have shown how effective an influencer marketing strategy has been over the past year. And if you need even more proof, influencer marketing strategy was recently featured in a segment called “The Influencers” on CBS’s “60 Minutes.”

December 21st, 2016
contentmarketing.com
Article
40% of Holiday Shoppers Start Buying Before Halloween

Holiday shopping is one of the biggest opportunities for brands to cash in on consumer activity through clever marketing content. With the right tactics in place, launching marketing campaigns before the holiday rush hits in November can be a successful sales strategy. According to the National Retail Federation, most retailers expect as much as 30% of their annual sales to come from holiday shoppers, and 40% of holiday shoppers start buying before Halloween. These trends present a lucrative opportunity for brands to boost their sales with pre-Halloween promotions on their most popular channels.

October 28th, 2016
contentmarketing.com
Blog Post
Scotch Whisky Brand The Macallan Brings a Chatbot to Facebook

Chatbots are the hottest thing in technology right now, and we humans had better get used to them. They’re not disappearing into the wires anytime soon. There when you need them most, your newest virtual friends. Attending to your every need. Predicting what you want before you know you want it. Friendly and informative at every turn. Say hello, chatbot.

October 14th, 2016
vimeo.com
Explainer Video
Growth Fire Strategies - Explainer Video

Explainer video for Growth Fire Strategies agency

September 6th, 2016
traveler.marriott.com
Article
Crunch Your Way Through San Diego, One Fish Taco at a Time

Fish tacos originated in San Diego, so it makes sense that you can find the best fish tacos in San Diego. You could cast a global net and not come up with better fish tacos than the ones in San Diego. So close to Mexico and the Pacific, it’s a no brainer. Flaky fried fish in a corn tortilla with shredded cabbage, pico de gallo, lime and crema. How often can you hold joy in the palm of your hand?

May 5th, 2016
resortpropertymanagement.com
Article
Après Ski in Park City. Hot Spots the Locals Know!

Mother Nature is sending an El Nino to the northern Utah area this winter which means that visitors to Park City will have a treat waiting for them in better than usual snowfall and amazing skiing. In years with strong El Nino conditions, the weather patterns include wetter, cooler conditions with above average snowpack. So, skiing in Park City Resort in the 2015-2016 season is a must for a memorable ski trip. But almost as important as the slopes are the après ski stops to unwind, relax or party the night away. Here are some hot spots that locals love and will certainly become your favourites too.

November 25th, 2015
traveler.marriott.com
Article
L.O.V.E in Cincinnati? 5 Romantic Things to Do in the ‘Nati
November 16th, 2015
fullsurge.com
Blog Post
If the Chicago Cubs Can Build a Diehard Brand, So Can You

Talk about building a loyal brand. Despite the Chicago Cubs' legendary lackluster performance, the ball club consistently fills seats every summer and creates diehard fans for life. In fact, their famous home, Wrigley Field, has never had a problem filling the stands; it's the only park in major league baseball whose attendance doesn't correlate with performance numbers. Sure, Wrigley Field is an iconic location perhaps best known for its hand-operated scoreboard and ivy-covered walls. But should a ball team be known for resistance to technology and botanical features? It's not for everybody, but it works for the Cubs. What also works are the beer, the sunshine and the history of the place cemented by such legends as Ernie Banks, Ron Santo and Billy Williams.

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