Retail & Ecommerce Copywriter with Digital Marketing Insights for Online Sellers
I've always been fascinated with English, everything from logos to advertising slogans and right through to persuasive copywriting. Traditional advertising campaigns have always impressed me. Before the days of Google and copious amounts of data, advertising was very powerful based on pure creativity. Data has become so important, so important creativity, unique perspectives and even outstanding product descriptions are rare. The power of the word and how much society can be influenced has lost place to data and more tiny differences in data. I am a big believer in creativity is what drives data and not the other way around.
It's my goal to bring traditional creativity to modern digital marketing and particularly with ecommerce sites and the range of content topics that I specialize in. It is time for digital marketing and content to match the high standards of traditional communications and not be sidelined because data-driven marketing machines can deliver results. Those machines will truly deliver results when creativity, unique content and reader respect are prioritized.
Article, Product Description, Landing Page, Website Copy, Blog Post, Ad/Promotional Copy
University of Adelaide, Masters degree: Business, Management & Marketing
University of Adelaide, Bachelor's degree: Social Political Economies
Bogotá, Bogota, Colombia|English
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