Dina del Valle

Copy Editor, Copywriter, Ghostwriter, Writer

Highly collaborative writer with a versatile style that adapts to the client's needs.

I've always been a writer, but from 2013 through 2018, I honed my collaborative writing skills as the "public voice" for both Keith Ferrazzi and Ferrazzi Greenlight. This experience developed my collaborative writing skills as well as my editing, copyediting and proofreading skills. It also helped me develop some graphic design and video editing skills, but that's really more of a value add, and not a primary skill.

Above all else, though, I learned that not only am I good at collaborating, it's one of my greatest strengths. Helping others achieve more or produce better work is as satisfying to me as it generating my own good work. Taking on all the marketing responsibilities I had with Ferrazzi Greenlight was a challenge, but it allowed me to learn exactly where my strengths lie and how I can help others with them.

And if there's a skill I don't have, I'll teach it to myself. During my tenure with Ferrazzi Greenlight, I have become proficient in Photoshop, Adobe Illustrator, InDesign, Premiere Pro and have become quite an expert in PowerPoint.
Categories
Content Types
Article, Blog Post, Whitepaper, Website Copy, Case Study, Press Release, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Presentation, Infographic
More Information
University of Florida, Bachelor of Science, Communications
Culver City, CA, USA|English
Publications
N/A

Published Content

4
linkedin.com
Blog Post
How to Say ‘No’ and Keep Your Job

Worked in collaboration with Rhoda to create this blog article. Our process included a preliminary meeting where we developed the outline for the article with key points to address. I'd then produce the first draft, with any supporting third party links, for Rhoda's review and edit.

April 21st, 2015
vallegirlmedia.com
Blog Post
Why I Write

Personal memoir about why I'm a writer.

July 15th, 2018
linkedin.com
Blog Post
Big Words Mean Small Things

Finding the simplest word to express a thought or emotion brings more people into your story.

October 27th, 2018
linkedin.com
Blog Post
Writing Is a Talent, Dammit!

Rebuttal to article by Adam Grant suggesting that writing is something anyone can do without acknowledging that not everyone can, or will, do it well.

November 6th, 2018

Marketing Materials

4
Image upload
Infographic Copy
Training One-Sheets

Wrote and designed training content for Ferrazzi Greenlight. These one-sheets were leave behind training materials for the client to create their own training sessions. I collected all relevant information, wrote the copy and created the branded look.

Image upload
Infographic
Timeline

Training timeline

PDF upload
Ad/Promotional Copy
Speaking Topic One-Sheets
Image upload
Infographic Copy
Executive Bio

Executive bio created to be used as promotional material for speaking engagements.

July 18th, 2018

Video

3
vimeo.com
Video
Be Curious

Edited and added bumpers and title graphics. I also created the beginning and end bumpers. Edited in Premiere Pro.

December 5th, 2018
youtu.be
Video
Leading Exponential Change - Keith Ferrazzi

Edited clip from a longer speaking engagement. Added front/end bumpers, that I created and dropped in music. Bumper layers created in Photoshop, all editing done in Premiere Pro.

April 18th, 2018
youtu.be
Video
Show Up Early - Keith Ferrazzi

Edited and added original bumpers and music to a clip from a speaking engagement. I also created the front and end bumpers. Editing was done in Premiere Pro.

April 24th, 2018
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