Creating Custom Content that Informs, Inspires, Entertains
A multi-faceted career spanning journalism, marketing, and entertainment taught Don how to create content that captures an audience's attention and builds relationships with clients. Content needs to convey the passion of the brand and the relief or solution offered to the end user.
Early in his career, Don hosted a radio spot series and created a fun giveaway to build a nonprofit's list of new potential donors and used PR to expand the reach of another nonprofit in the highly competitive So Cal market.
In recent years, he's helped professionals write books for the purpose of lead generation while ghostwriting blogs to scale businesses nationally and a wholesale entity gain market share in Los Angeles County, Orange County, and the Inland Empire.
Don gained a depth of writing experience in his undergrad in English Writing and Journalism at the University of Pittsburgh and sharpened his strategic planning skills by earning a Master of Arts in Communication Management from the University of Southern California.