Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns Reports progress to senior marketing management Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram Researches and monitors activity of company competitors