Elizabeth Hatleli

Copywriter, Technical Writer, Writer

Freelance writer for the home maintenance, repair, & renovation market

Do you use your website to generate leads, attract subscribers, or get sales?

Then you know how important it is to get your “sales” pages working correctly. If the copy on those pages doesn’t motivate enough visitors to click and respond, you lose opportunities – often to the competition.

The good news is, there are proven best practices for writing winning copy. They include:

- Doing extensive research in order to understand the offer, the prospect, the product, business, etc.

- Writing like you’re talking directly to your best friend.

- Using short, benefit-oriented words and sentences.

- Using the power of short, easy-to-scan headlines to get attention and arouse curiosity.

- Making sure your headlines are urgent, useful, unique, and ultra-specific.

- Uncovering your prospect’s core buying emotion.

- Writing a compelling lead that delivers both a big idea and a big promise.

- Giving the reader a clear path to your CTA.

Just one of these best practices can significantly boost your website conversion rates – instantly. That’s why I use them all.




Categories
Content Types
Blog Post, Website Copy, Landing Page, Case Study, Direct Mail, Email Newsletter
More Information
University of Wisconsin, Milwaukee, MA Library and Information Science
University of Portland, BA Theology
Athens, Greece|English
Publications
N/A

Websites

6
treasurescapesfl.com
Blog Post
Treasure Escapes
December, 2 2018
sewerpros.com
Blog Post
Sewer Pros
May, 10 2019
t4spatial.com
Website Copy
t4 Spatial
March, 14 2019
eastcoastchippers.com
Website Copy
East Coast Chippers
rdheavyhydro.com
Website Copy
R. Dorian Heavy Hydro
February, 28 2019
signaturemedia.com
Website Copy
Signature Media

Blog Posts

11
sewerpros.com
Blog Post
How much does trenchless water line replacement cost?
May, 21 2019
sewerpros.com
Blog Post
Wondering what is this trenchless sewer repair you’ve been hearing about?
May, 19 2019
sewerpros.com
Blog Post
How Exactly Does Trenchless Sewer Repair Work?
May, 12 2019
rdheavyhydro.com
Blog Post
Silica Poisoning And Concrete Truck Cleaning
February, 28 2019
t4spatial.com
Blog Post
Cloud Sharing For Municipal Sewer Inspection Data
May, 2 2019
sewerpros.com
Blog Post
Trenchless Sewer Repair Pros And Cons
May, 5 2019
t4spatial.com
Blog Post
How To Efficiently Share Sewer Inspection Data In 2019
May, 2 2019
sewerpros.com
Blog Post
How Much Does Trenchless Sewer Repair Cost?
May, 7 2019
treasurescapesfl.com
Blog Post
How To Hire A Pro For Your Landscape Project
November, 1 2018
treasurescapesfl.com
Blog Post
Top 5 Landscape Design Trends In 2019
March, 12 2019

Webpages

3
PDF upload
Website Copy
About Us page for Pipelining Technologies, Inc.

The 'About Us' page for the new Pipelining Technologies website.

PDF upload
Website Copy
About Us page for Dancutter USA

About Us page for the new Dancutter USA website.

smart.taprecruit.co
Website Copy
Learn What Makes TapRecruit a Compelling Alternative to Textio
August, 23 2018

Case Studies

2
smart.taprecruit.co
Case Study
How BuzzFeed Uses TapRecruit to Attract 125% More Qualified Applicants
December, 12 2018
smart.taprecruit.co
Case Study
How Earnest's Distributed Team Uses TapRecruit to Attract 95% More Applicants
September, 21 2018

Knowledge Base

1
support.venzee.com
Article
Knowledge Base For A SaaS Startup

I wrote 99% of the articles.

June, 1 2017
© ClearVoice, Inc.