Experienced content strategist, writer & editor | My specialty: turning insights into impactful stories
In a nutshell, I help businesses and brands tell meaningful stories that attract the right audience and drive business goals. With more than 15 years experience in journalism and marketing, I deploy the mindset of both an editor and a marketer to successfully produce those stories.
I'm experienced with conceptualizing, writing, and editing blogs, articles, social media posts, sales collateral, press releases, website copy, emails, presentations, and other marketing or promotional materials. I've written for both B2B and B2C audiences about marketing, technology, finance/insurance, health and wellness, culture, music, and more.
In addition to writing and editing, I help companies at every stage of content marketing: building (content and social media strategy and development), creating (project management, social media management), and advocating (PR, content promotion, internal communications, sales enablement). I’ve launched and executed results-driven content programs at large companies including RR Donnelley and Cumulus Media.